“Bob” is no longer smiling. The star of the Enzyte commercials will be trumped by an ExtenZe marketing campaign featuring a man with a more appropriate name.
Yes, the male-enhancement supplement company has hired former NFL coach and current FOX personality Jimmy Johnson to help hawk its goods, as part of a $150 million push to make ExtenZe a mass-market product.
Though the commercials won’t be seen during the Super Bowl, Johnson will be appearing on television sets throughout America as of Monday.
“Most men want to perform the best they can in just about everything,” he says in one of the spots, according to Advertising Age. “Isn’t that why we buy the biggest and best of everything?”
He reportedly closes the commercial by saying, “Go long with ExtenZe. I do.”
It’s not great, but it’s better than, say, “How ‘bout them Cowboys?”