Goodell wants NFL to be earning $25 billion per year by 2027

Posted by Mike Florio on April 5, 2010, 1:05 PM EDT

The year 2027 is a long way away.  Yours truly will turn 62 that June.  And we’ll all have Apple-manufactured computer chips in our bloodstream, monitoring our cholesterol levels while simultaneously playing our latest iTunes purchases.

Most importantly, the NFL plans to be earning $25 billion per year in revenue.

According to Daniel Kaplan of SportsBusiness Journal, Commissioner Roger Goodell disclosed the revenue goal to ownership last month at the league meetings in Orlando.  The estimate represents an average growth of roughly $1 billion per year.

“It certainly is an aggressive number,” Cowboys COO Stephen Jones told Goodell, “but it is certainly one we would like to get to.”

The number isn’t quite as big as it sounds, given the time value of money.  And while the NFL likely won’t get $1 billion per year in new revenue in each of the next few years, we think that eventually the growth will exceed $1 billion per year — especially if the NFL expands the regular season and continues its international growth.

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30 responses to “Goodell wants NFL to be earning $25 billion per year by 2027”

  1. Well, if Goodell is still comish in 2027, then you can expect 48 teams playing 20 games a year, with stadiums that feature a capacity of 200,000.

  3. pretty tough to do when it cost to ship teams & equipment across the pond & you don’t save money & take care of the players in the leauge!!! TAKE CARE OF THE ISSUES that need to be taken care of first!!! READY FOR A LOCKOUT??? IT’S GONNA HAPPEN!!!

  6. Income in 2011 = Zero Dollars if these egomaniacs (on both sides) don’t strike a deal.

  7. Maybe they’ll throw a quarter to the NFL veterans with all that new cash coming in.

  9. Considering the rate of inflation that is quite possible.
    Too bad it will be a net growth of 1% per year.

  10. Maybe by then, we as civilians, will finally be fed up with these overpaid morons and greed obsessed owners and merchandisers, and start to boycott some of this sh*t so they can remember who REALLY pays the price for all this.

  12. c’mon goodell, maybe if they do make that much money they’ll have some to spend on full time officials and training for those officials. NFL is so cheap and Goodell pursues all the wrong avenues. Improve your game before making stupid statements like this.

  14. the “Time Value of Money” pertains to the value of money in the past/present/future depending upon interest rates and ROI, not inflation…
    stick with your day job and you’ll do fine.

  15. On a personal level, Goodell himself wants to be earning $25 billion a year by 2030.

  16. And teams won’t be able to move to LA because California will build itself 10 more teams.

  17. Yeah, I don’t like this too much. Ceasars getting a little too cocky here and it could mean the beginning of the colapse of Rome. Remember Goodell, every great empire falls eventually and it’s usually after the ruler starts proclaiming selfish and presumptuous goals.

  18. The network contracts have about maxed out. Once the NFL Ticket becomes available on cable, the league will be able to gauge how much to charge for individual team season tickets.
    Pay Per View will become a reality with-in ten years.

  19. I would like to get 25 billion a year too but I don’t think it’s in the cards.

  20. better buy into the networks… pretty soon NO ONE will be giong to the games… too expensive!!! keep hiking up tickets!!! Goodell is an IDIOT!!!

  21. So you expect to be 62 in June of 2027 hey Mike? Don’t get ahead of yourself.
    What if those chips don’t work all that well? Or you happen to get a defective one?
    BAM! Right in the middle of listening to an old classic from Miley Cyrus.

  22. ” we’ll all have Apple-manufactured computer chips in our bloodstream, monitoring our cholesterol levels while simultaneously playing our latest iTunes purchases. ”
    Only if you spring for the new iPod Sphincter.

  23. There won’t be any NFL fans left by 2027 if Goodell is still running the show. He’s already helped ruin both the quality of NFL officiating as well as the integrity of the game with all the rule changes and new additions.

  25. robert ethan says:
    April 5, 2010 2:15 PM
    So you expect to be 62 in June of 2027 hey Mike? Don’t get ahead of yourself.
    What if those chips don’t work all that well? Or you happen to get a defective one?
    BAM! Right in the middle of listening to an old classic from Miley Cyrus.
    ————————-
    Or maybe he’ll run into Channing Crowder in a dark alley.

  26. I bet the NFLPA is salivating at that number.
    Why would Goodell share this goal at this time? I thought the NFL was a private entity. Why throw that number out there unless you use it for negotiations with the NFLPA

  27. At the rate the Fed is printing money these days that $25 billion will be the price of one ticket in 2027.

  28. It’s useless to project numbers unless they’re inflation-adjusted. However, assuming about a 3% inflation rate over that period, those numbers amount to a 150% increase in revenue in real dollars. That means the NFL wants to get 2-3x as much out of us as they currently do.
    I’m highly suspicious that any internationalization will provide more than a drop in the bucket. And let’s say the idiots add two more teams over that period. Between those two effects, they might get an extra 15%.
    That leaves an 135% increase that will come from a combination of TV and fans. Network and cable TV can’t possibly support the increases they’ve seen – the advertising won’t support it.
    That leaves three possible avenues: 1) more TV-subscription products (like Sunday Ticket), 2) higher governmental subsidies, and 3) higher stadium prices.
    TV might be able to bring some increase, but I question how much. No way the TV contracts can increase 150% in real dollars. Subscription (like Sunday Ticket) will help, but enough to offset flat revenue from the networks? No way. Can the governments provide more subsidies than they are now (again, in real dollars)? No way – in fact probably less.
    So that leaves one source remaining – ticket prices. To meet that 150% real-dollar revenue increase with other sources relatively flat, ticket prices would probably have to triple in real dollars. Can families afford that? Can anyone?
    The NFL will destroy itself through its greed. It will drive away the next generation of fans by making the game too expensive.

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