Blackouts may be coming back to Jacksonville.
A year ago, the Jaguars responded to a 2009 season in which only one home game sold out with a major marketing push, and it worked: Every home game sold out in 2010, or at least met the NFL’s definition of “sellout” to lift the local TV blackout. But Jaguars owner Wayne Weaver says the team has a long way to go to match last year’s efforts.
Weaver says his team is 12,000 season tickets short of the stated goal of having 40,000 sold, and the team only anticipated having to sell 8,000 new season tickets. The deadline for season ticket renewals has already been extended twice.
“We’ve gotta almost repeat that Herculean effort that we had last year,” Weaver said. “They’ll be talking about us again in the press saying we’re not a great NFL market. . . . It will send the wrong message to the national media and the National Football League.”
The Jaguars may be struggling to sell tickets because fans are disappointed with last year’s 8-8 finish, or the Jaguars may be suffering from the effects of fans getting turned off by the lockout. But whatever the reasons, it doesn’t sound like the Jaguars are going to sell out every game for a second consecutive year.