Two months after Champion athletic gear dropped Rashard Mendenhall as an endorser in the wake of his comments about Osama Bin Laden’s death, the Steelers running back has decided to sue the company.
Darren Rovell of CNBC reports Mendenhall plans to sue HanesBrand, the parent company for Champion.
I’m not the legal expert here, but common sense dictates this is probably more trouble than it’s worth for Mendenhall. It’s hard to imagine he won’t lose money going after the company, and he’s only giving more attention to the brand. (And their stance, which the public agrees with. Which is why Champion made a show of dropping Mendenhall in the first place.)
Perhaps he’s just trying to keep the wallflower Steelers in the news.