Broncos stadium may get a new name

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The Broncos apparently won’t be getting a new starting quarterback this year.  But they could be getting a new name for the place where they play their games.

The Denver Post reports that Sports Authority could buy the remainder of the Invesco 20-year, $120 million lease, which runs through 2020.

If it happens, the place would be changed from Invesco Field at Mile High to Sports Authority Field at Mile High.

Invesco Funds Group, previously based in Denver, went belly up in 2004 and was absorbed into AIM.  Since then, the Invesco name has re-emerged as the merged company’s brand, but it has a much, much smaller presence in Denver.

Sports Authority, on the other hand, is a much bigger deal locally.  “We’re the third-largest private company in Colorado, yet people don’t know that our headquarters are in Colorado,” chief marketing officer Jeff Schumacher said.  “We don’t look at this as a corporate sponsorship.  We look at this as a Colorado sponsorship.”

Unless Sports Authority will be upping the ante, it won’t matter to the Broncos or anyone else who gets a cut of the cash.

31 responses to “Broncos stadium may get a new name

  1. What was that Super Bowl commercial from a few years back, that got banned? It was a gay online dating commercial… or or something like that. Perhaps Mancrush Stadium would be appropriate….

    Sorry I dont remember the website, but I am sure there is a Jets fan on here that can correct me.

  2. I was just wondering recently how Sports Authority is even still in business. I’ve not once found them to have the best price on anything, and they don’t even have a very good selection. Now they’re buying naming rights? They must have that GE tax rate or something…

  3. @ My Last Victim Escaped

    It’s still not as bad as the college bowl system

    Fed Ex Orange Bowl
    Nokia Sugar Bowl
    Outback Bowl
    Capital One Bowl
    Papa John’s Bowl
    Champ Sports Bowl
    San Diego County Credit Union Bowl

  4. latrobe21 says: Aug 11, 2011 12:17 PM

    Does the change include renaming the stallion in front of the stadium Sarah Jessica-Parker?


    John Elway resembles that remark! (sorry Norm Crosby..)

  5. @808raiderinparadise
    Your comment isn’t even worthy of me clicking the thumbs down button.
    The fact that you are trying to brag about Jamarcuss Russell (a.k.a the worst #1 overall pick ever) is just comical to me. hahaha!
    Have fun taking back your place as last in the division again this year.
    Long live Al Davis! haha!
    Go Broncos!

  6. SOOOO.. this is were the money is going…..HOW BOUT GIVING US PAYROLL SO WE CAN RUN OUR STORES…they dnt give the stores payroll but have the $$ to buy naming rights to mile high…smh…

  7. Bronco Nick: Clearly it was a joke, like Russell was. Just saying he was 2-0 in Denver (swiss cheese defense). Raiders won 3 straight there and blew you out (59-14) in Denver last year. Raiders back on the bottom? I htink Denver picked #2 for a reason. LoL I will find your comments after the MNF opener. Have fun typing excuses with your tim tebow jersey on. and like making fun of Al Davis is soooooooo original? Raider fans clown him too. I could care less, like you struck a nerve with your clever comment? 59-14 with your better QB Orton at the helm in that one. WoW. I would stay out of the blogs if I were you. At least I admit when my team sucks, we have for a longggggg time. We don’t now. Tune-in.

  8. Evidently the Raider trolls have been thinking about stadium naming rights for when their franchise can be good enough to finally get their own stadium. How about “Mile High Stadium, where we aren’t so pathetic and irrelevant we have to share a stadium with a baseball team”?

  9. 808raiderinparadise,
    8-8 does not mean you don’t suck anymore, it means you caught lightning in a bottle to finally achieve mediocrity after a decade. Don’t worry though, you’ll be wishing for mediocrity again soon. Also, did you seriously just make a draft pick comment? Really? I’m pretty sure the Raiders have picked out of the top ten once in like the last TEN YEARS, so stfu about draft order. Yeah, you beat us 59-14 a home, blah blah blah. So that’s your superbowl, right? Beating the NFL’s worst defense on a team in shambles with no coaching. Celebrate that one some more, maybe your rings will show up for it soon.

  10. Hey raider fans: what’s wrong you don’t got anything else to read about other than you’re best player didn’t walk but ran out of town with a huge smile on his face? Y’all can get ready for the division basement… Again.

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