Despite the many signs that the economy is struggling, some NFL teams have found ways to sell naming rights to the venues in which they play.
It helps if the place is scheduled to host a Super Bowl.
Several weeks ago, the site of the 2014 NFL title game ceased being known as the New Meadowlands Stadium and became MetLife Stadium. Now, the building in which the 2013 Super Bowl will be played is poised to be known as the Mercedes-Benz Superdome.
Per a source with knowledge of the situation, the Saints and the State of Louisiana will announce on Tuesday a 10-year deal that will, as a practical matter, generate enough revenue to end Louisiana’s financial obligations to the team.
The deal comes six years after a hurricane ravaged New Orleans, turning the Superdome into a place of refuge that quickly was overwhelmed by the many people seeking shelter there.
In that same time, the Saints have become an elite NFL team, with 73,000 seats sold out for the season and a waiting list in excess of 50,000. And the Mercedes-Benz Superdome has been fully renovated, tying the Saints to New Orleans, presumably for decades to come.