The Cincinnati Bengals struggled to sell tickets in 2011. For 2012, they’ll address that challenge by cutting prices on more than 14,000 season tickets. For all general-admission season tickets, the price will not be higher in 2012.
The team announced today a new season-ticket pricing plan for general-admission seating. The 2012 season tickets go on sale tomorrow.
“We have a young team trending in the right direction, and we are pleased to share this new price structure with our fans in an attempt to make some seats more affordable,” Bengals executive vice-president Katie Blackburn said in a team-issued release. “We have a great home schedule in 2012 and look forward to it being an exciting season that builds upon this year’s success.”
The teams of the AFC North are scheduled to play the teams of the AFC West and NFC East in 2012. Based on the 2008 schedule, both the Giants and the Cowboys will be coming to Cincinnati in 2012. Also, the man who supposedly vowed to never set foot in Paul Brown Stadium again likely will be returning, along with the man whom some think could walk across the Ohio River to get to the game.
The Bengals, who have nailed down third place in the division, also will play the third-place team in the AFC East and the third-place team in the AFC South, along with two games each against the Steelers, Ravens, and Browns.
Regardless of the slate of games, the Bengals have a long way to go in order to sell out every home game of the 2012 season. Cutting ticket prices helps, but it will take more than that to address the fact that several games were played before well over 20,000 empty seats.