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Victor Cruz trying to avoid Super Bowl hangover

CAMPBELL SOUP COMPANY MAMA'S BOY

New York Giants wide receiver Victor Cruz, the new face of Campbell’s Chunky Soup “Mama’s Boy” ad campaign, is pictured in action during filming of his first-ever TV spot in Harrison, NJ, Monday, June 18, 2012. For the first time in four years, Campbell is bringing back the campaign which featured numerous high profile NFL players from 1997 - 2008. (Stuart Ramson/Insider Images for Campbell Soup Company) (PRNewsFoto/Campbell Soup Company)

PR NEWSWIRE

It wasn’t that long ago that Victor Cruz was simply trying make a roster.

Now, he’s trying to figure out how to handle fame and being stretched too thin. After a breakout season which included 1,536 receiving yards and a Super Bowl championship, Cruz finds himself in demand.

He turned down a chance to take his salsa talents to Dancing With the Stars (opening the door for Donald Driver), but has recently been on a streak of appearances including the ESPYs in Los Angeles, shooting commercials and promoting a new book.

“None of this stuff is going to hinder what I do on the field. It’s just stuff that comes along with what I always wanted to be,” told Joe Jenkins of the New York Daily News. “It was always my dream to be shooting commercials and photo shoots.”

“I just did things that I always dreamed of doing. As far as on the field stuff, that’s going to take care of itself. I haven’t gotten Hollywood at all.”

Maybe not, but he has made himself a star, and that’s an amazing leap for a guy who had to claw to make the roster as an undrafted rookie from UMass.

“It’s going to be a little weird,” Cruz said. “But coach [Tom] Coughlin tells us that no matter what year we’re in to always treat training camp like you’re a 19-20 year old kid trying to make the team. I think that’s how I’m going to approach it.”

He’s well past having to worry about making a roster, but taking that mindset into camp is the best way for Cruz to become more of a household name than he already is.