NFL to use pink penalty flags in Dolphins-Jets game

There’s been a lot of pink around the league this month as part of the annual push to raise awareness for breast cancer, but penalty flags have remained yellow.

That will change this Sunday at the Meadowlands. Whenever the Dolphins or Jets run afoul of the rules, they’ll find out when a pink flag hits the turf. The NFL announced the switch on Wednesday and said it came at the suggestion of an 11-year-old boy from New Jersey.

Dante Cano wrote a letter to NFL Commissioner Roger Goodell and asked whether the league would consider using pink penalty flags as part of their commemoration. He asked if Goodell would “please write back” but Goodell did the young man one better and implemented his plan.

“Dante had a great idea and I am looking forward to meeting with him on Sunday to put it into action,” Goodell said in a statement from the league. “Sometimes the simplest ideas can be the best. I applaud Dante for sending in his recommendation.”

According to Judy Battista of the New York Times, who spoke with Cano’s mother, it will be the first time a color other than yellow has been used for penalty flags since 1965.

Photo via NFL

54 responses to “NFL to use pink penalty flags in Dolphins-Jets game

  1. That’s neat that they are doing this on a idea from a 11 year old. Plus he gets to go to the game and meet some cool ppl. Even though I don’t care for the commish I applaud this action of his.

  2. For gosh sakes, enough with the pink whatever! It’s bad enough that no one is allowed to make contact with anyone else without a flag flying, but must we be subjected to this garbage week after week? WE ARE AWARE OF THE PROBLEM OF BREAST CANCER. WE ARE AWARE. WE ARE AWARE.

    OK, got it? We’re freaking aware. Now put the pink shoes, wristbands, flags, etc., where they belong, over in the Women’s National Bovine Association, and let’s see some football played by men, like men.

  3. Good cause but it’s TOO MUCH already. Why not light blue for Prostrate Cancer too? Camo for Military awareness? It’s too much.

  4. enough already with the pink. we all know about breast cancer. this is just another money grab by the NFL to sell more merchandise.

  5. UGH! Enough already with the ‘awareness’. A recent Gallop poll found that approximately 13 people in the entire U.S. are not ‘aware’ of breast cancer.

    Take a few minutes to call those 13 people and ditch the pink crap.

  6. This is stupid. If they took all the money it takes to wear pink all month and donated it I bet it would raise more than just “awareness”.

  7. How about instead of showing us NFL games, they just show the color pink on the screen for three hours. That way the six people who aren’t aware of breast cancer can catch up with the rest of us.

  8. All the money spent on pick hats/towels/gloves/shoes/flags/etc should have just gone directly to breast cancer groups. I bet you millions of dollars are spent just designing and purchasing all this pink stuff.

    I am all for support of breast cancer and other terrible ailments, but seems to me like the NFL is putting on a front here.

  9. I don’t get why the commentors here have to lash out at anything anybody or the league ever does.

    This is a very GOOD thing, it makes a difference in awareness for a very important issue and that’s not even counting the money for charity. NFL gets tons and tons of viewers and many women haven’t done as much as they can along with those who aren’t fully aware and some just need to know a little more or even have a reminder if it’s been a while.

  10. I wish the NFL would stop their pink obsession along with the idiot in the blue suit commercials. Geez, who’s in charge of marketing anyway?

  11. Being as Goodell is now taking advice from an 11 year old, maybe the kid can tell him to drop the bounty crap and avoid any upcoming lockouts.

  12. Not a big fan of the pink but it’s not nearly as hard to look at as those new Steelers throwbacks. (My sympathies, Steelers fans!)

  13. I appreciate what the NFL is doing, but it’s gotten to be too much for the whole month of October. I’d like to see the league limit it to one week only.

  14. nyyjetsknicks says:
    Oct 24, 2012 3:00 PM
    There’s a joke in here somewhere…
    Then make it!

  15. Lotta thumbs down for the pink. But every dang one of ya’ll have a Mom so think about it. It’s only for a month and this is the last week of it so chill.

  16. I’d rather see pink flags than our players in pink…. just doesn’t look right.
    I know it is for a great cause but enough already…. we get it!

    P.S. Kudos to nfloracle for pointing out that gross commercial with the bearded doofus in the blue suit. I change the channel every time…

  17. knackstermyea says:
    Oct 24, 2012 3:36 PM
    …every dang one of ya’ll have a Mom so think about it.
    Not all of us.
    Think about it.

  18. What sucks is that there are only 16 regular season games and I have to watch my team for 25% of the season wear pink. I get to cause but It is just too much.

  19. The # killer in America is Heart Disease.

    Breast Cancer is not even #1 cause of Cancer deaths.

    My Dad died of heart disease, when do we get a Red month???

    The whole Pink October is a complete sell-out by the League.

    Pink and football DO NOT MIX.

    Roger Goodell and the NFL DO NOT MIX.

    Bring me back my game, please.

  20. Let’s just have Goodell come out on the field for the coin toss in a pink dress and pink pumps, then he can set up a pink football on a pink tee.

    Jeez, we get it, OK? Heart disease kills WAY more women than breast cancer. Why don’t we raise awareness of that?

  21. billyboehemian says:Oct 24, 2012 3:33 PM

    nyyjetsknicks says:
    Oct 24, 2012 3:00 PM
    There’s a joke in here somewhere…
    Then make it!
    It probably has something to do with Big Ben and free exams.

  22. Wow people need to grow up! It’s for breast cancer awareness for god sake! I lost my mother to this horrible disease grow a soul,! go Dolphins!

  23. dwight123 says:Oct 24, 2012 5:19 PM

    Wow people need to grow up! It’s for breast cancer awareness for god sake! I lost my mother to this horrible disease grow a soul,! go Dolphins!
    Dwight, I’m sorry about your mom – seriously, I am – but I think the problem many are having with it is “cause fatigue.” There are so many legitimately worthy causes vying for our attention, usually by means of sophisticated marketing campaigns, our concern glands are just worn out. Our heart-strings have lost their elasticity from being yanked on so much, and to insert breast cancer into football is over the top.

  24. wolfmanpatriot says:Oct 24, 2012 3:10 PM

    I’ve often wondered why the jests do not just wear pink uniforms.

    After losing by 62-0 to the Pats* as many of your co-fans predicted, maybe Brady can come up with some design to that effect, and BB could even tape it.

  25. Cut the breast cancer crap. No disease gets more attention that breast cancer – how can you raise awareness when everyone already knows – and has known for a generation? My mother had breast cancer, and this stuff made her sick. Sick of special interest activists hogging the spotlight for their particular cause. More women die of lung cancer, but the breast cancer crowd think that those women deserve to die – because they smoked. Nice crowd.

  26. (Get your thumbs down clicks ready)

    There are some real asses that comment on this site, especially if you can’t understand the depth of this all.

    Everyone doesn’t watch football regularly the way most of us do. If someone glimpses up at TV screen this upcoming weekend and this is the first game they watch all month…as a result goes to get tested, then all of this pink you’re defaming has worked.

    Let the 11 year old kid have his moment to contribute. How dare you question what it means to him or to anyone that has had to go through the battle of breast cancer (or any type of cancer).

    Even if one life is saved, well then it’s worth it. It’s for one month…deal with it.

  27. Really? More pink? I mean everyone is aware of breast cancer and everyone is supporting it but what next an all pink uniform? Pink is everywhere my son was watching wwe and they have pink everything as well I mean come on already…

  28. Oh heck why not waste more money and buy the zebras pink and white uniforms to wear to throw the pink flags. I am sure anyone with breast cancer would rather see the money wasted on this crap donated by the NFL towards the cost of the drugs needed to survive the disease.

  29. I propose a new campaign: Over-awareness Awareness Day. A day to think about nothing important. Everybody will wear khaki’s and white polo shirts, and think about nothing all day. Oh, wait – that’s my normal Monday. Never mind.

  30. Judging by the overwhelming numbers on this board who think this is overkill and a cash-grab by the NFL, it’s time to reign in the hype. They overplayed it and it looks intrusive and unprofessional for nothing more than “awareness”. It’s a merchandising deal for the NFL first and foremost. Only about 5% goes the “finding a cure” detail. It’s not worth the intrusion in to a game with generations of tradition and storied team images – just for “awareness”. We’re aware. We’re also aware of many other more deadly diseases that don’t get the overblown hype and destroy our teams uniforms and fields for 25% of the season. You overplayed it NFL. Time to wrap it up before the reaction goes public and gets embarrassing.

  31. Awareness. Good. What are we to do with awareness? We are called to be aware of
    a lot of different diseases and events.
    What are we expected to do with awareness by the cause pushed as the most popular?
    Awareness by cause is similar to selecting the flavor of the day.
    Games are meant to be played. The NFL is boring enough and does not need a pink day distraction.

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