Bruce Arians plans to get Larry Fitzgerald the ball any way he can


When Bruce Arians took over as the Colts’ offensive coordinator before this season, he had to figure out a way to get Reggie Wayne more involved after Wayne had a dismal 2011 season.

Arians succeeded at that mission well enough to become the Cardinals’ head coach, a job which offers the chance to do things all over again. Larry Fitzgerald had 71 catches for 798 yards in 2012, production well below what we’re accustomed to seeing from Arizona’s top wideout. Arians won’t have Andrew Luck running the offense next season, but he’s still confident that he can get the ball to Fitzgerald based on his results with Wayne.

“As a receiver, you can’t hand it to them, you have to throw it to them. They can double-cover him, and you don’t throw it to him if he is double-covered and someone else is single-covered. You’ve got to take what is there as a quarterback, but you do have to get him the ball because he is such a tremendous talent,” Arians said, via the team’s website. “When I first met with Reggie, Reggie had been on the left side for 10 years. The first day of spring I put him over there on the right, and he looked like he had palsy. I said, ‘It’ll come. You have to retrain your body here. Wait until I put you in the slot.’ There was buy-in.”

Given how little Fitzgerald was given to do during the season, he’d likely buy into anything that promises him more action in the future. It won’t be as simple as moving him around the offense since the Cardinals already do that, but you can be sure that maximizing Fitzgerald’s production will remain a high priority in the desert.