Jaguars unveil their new logo

We noted this morning that the Jaguars were preparing to unveil a new logo. Well, it didn’t take long.

At a “State of the Jaguars” press conference this afternoon, the team unveiled the new logo, which you see here.

Said Jaguars owner Shad Khan, “Nothing brings a team more to life than a team logo.”

I’d argue that winning a Super Bowl brings a team more to life than a team logo, but for a franchise that needs to make a lot of changes this offseason, the new look is a small part of what Khan hopes will be a new beginning.