Four weeks and one day before they’ll officially unveil the new logo, the Dolphins officially have confirmed that the logo leaked last week is the one that will be used in 2013 and beyond.
And they’re blaming it on the league’s exclusive apparel supplier.
“It was leaked by somebody at Nike,” team CEO Mike Dee said Wednesday after a press conference regarding the ongoing stadium renovation effort, via the South Florida Sun-Sentinel. “We had always had a plan to kind of roll it out over a 30-day period so we’re going to start rolling it out. But the logo is only one part of the announcement. It’s a complete re-branding of the team.”
Wednesday’s confirmation came after someone at NFL.com (not Nike) posted the new logo, momentarily.
“There’s a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise’s history,” Dee said. “But the logo design itself and some other things you’ll see respect that tradition in the past but also have an eye on the 21st century Dolphins.”
Now’s your chance to weigh in, PFT Planet. Do you like the new helmet-free dolphin? Or do you prefer the old look?