Patriots tight end Aaron Hernandez has not yet been arrested, but one of his sponsors isn’t willing to wait around for the outcome.
Per multiple reports, CytoSport, Inc. has dropped Hernandez as a paid endorser. CytoSport makes products like Muscle Milk (not to be confused with the somewhat less popular product known as Mussel Milk).
It’s a fairly transparent effort to grab some free publicity, via a public declaration that “in light of the investigation” the company is “terminating its endorsement contract with Mr. Hernandez, effective immediately.”
So now we are reminded of the existence of CytoSport, thanks to an announcement that plenty of suckers in the media (oops) will run with. And we’re also reminded of the existence of Muscle Milk. And Mussel Milk.
All thanks to the aftermath of a guy being shot and killed.
Drink up?