Report: Cowboys to finally sell stadium naming rights

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Cowboys owner Jerry Jones, who as legend has it once scolded Bengals owner Mike Brown for not selling the naming rights to   the stadium in which his team plays, is close to selling the naming rights to Cowboys Stadium nearly four years after it opened.

According to FOXSportsSouthwest.com, the Cowboys are finalizing a deal with AT&T, which apparently will become the official wireless provider of fans who show up for Super Bowls to be played there but who are told their tickets can’t be used.

Jones went without a sponsor’s name attached to the building not because he wanted to but because a struggling economy kept him from getting the kind of deal he desired.  As he explained it in 2011, “I have always said that unless we are ready in the right way with the right partner, then Cowboys Stadium is the way we want it.”

Since then, the economy has improved and multiple naming-rights deals have been done.  Most recently, the 49ers sold the naming rights to their new stadium to Levi’s, which will pay $220 million over 20 years for the Field of Jeans.  (It won’t be called that, even though it should be.)

If/when finalized, only six teams will play in stadiums that don’t have naming-rights deals:  the Bills (Ralph Wilson Stadium); the Bengals (Paul Brown Stadium); the Chiefs (Arrowhead Stadium); the Bears (Soldier Field); the Packers (Lambeau Field); and the Falcons (Georgia Dome).

The terms of the deal between the Cowboys and AT&T are not yet known.  Maybe Jones can use some of the extra money to finally buy the rights to Cowboys.com.

UPDATE 8:00 p.m. ET:  A prior version of this story included the Lions and Ford Field as the seventh team that doesn’t have a naming-rights deal.  The “Ford” in Ford Field stands not for the family that owns the team but the Ford Motor Company.

74 responses to “Report: Cowboys to finally sell stadium naming rights

  1. A soulless corporation sponsoring the soulless owner of a soulless team.

    Perfect.

  2. Personally, I miss the days when Brent Musberger would open the NFL Today show with, “You are looking LIVE at _________ Stadium!”, and you instantly knew what city you were looking at. Fulton County, Mile High, RFK, Veterans, Three Rivers, Astrodome, Cleveland Municipal, etc…

    Now, who the hell knows? Money talks.

  3. I’ll guess Southwest Airlines, Dr. Pepper/Snapple or Atmos Energy. All based in DFW-area…

  4. “belichickdominatedjoemontana says: Jul 22, 2013 1:16 PM

    “Welcome to AT&T Field. More NFL players behind bars,, in more places.””

    Hey idiot Cowboy hater, name one Cowboys player behind bars right now. Isn’t Josh Brent even out again? Aside from his back and forth you have nothing. What’s it feel like living in a false world of football hate stuck in the early 90’s?

  5. Ford purchased the naming rights for Ford Field for $40 million on a 20 yr deal according to wikipedia. I know you can’t believe everything on there but I’m pretty sure this is correct as I vaguely recall it.

  6. I went to the Super Bowl there a couple of years back. AT&T was the provider on my iPhone… Their service sucked at that stadium, so I hope they add some towers or something so their service won’t suck as bad with their name on the building.

  7. I just hope the name Cowboys stays in it like AT&T Cowboys Stadium, yup! Naysayers and haters, we bask in your hate! America’s Team on the rise again! Go Cowboys!

  8. lorddarkhelmet says:
    Jul 22, 2013 1:33 PM
    Ford purchased the naming rights for Ford Field for $40 million on a 20 yr deal according to wikipedia. I know you can’t believe everything on there but I’m pretty sure this is correct as I vaguely recall it.

    It’s a legal technicality. Ford Motor Co. pays the Ford family for the Ford logos that are all over the stadium, but I think the stadium itself is named for the family. As you can see from what other corporations pay for naming rights, 40 mil for 20 years is a nominal, not market based, fee.

  9. Personally, I miss the days when Brent Musberger would open the NFL Today show with, “You are looking LIVE at _________ Stadium!”, and you instantly knew what city you were looking at. Fulton County, Mile High, RFK, Veterans, Three Rivers, Astrodome, Cleveland Municipal, etc…

    Now, who the hell knows? Money talks.

    ————————————————–
    When I used to do radio news, I would deliberately avoid using the corporate name. I would simply say something to the effect of “The Bears and Niners played in San Francisco” or “… by the bay” or whatever. It was too much to keep up with, for one, and for another, they’re not paying me to call it anything…

  10. ccjcsr says: Jul 22, 2013 1:22 PM

    Smart people do Smart things!

    $Best Franchise in the NFL$

    ———————-

    The Patriots are the best and thanks for that shout out…

  11. I don’t know if Arrowhead bottled water is sold in Missouri, but if it is they sure are missing an opportunity.

  12. The San Francisco Giants don’t want those doped-up, law-breaking, over-hyped Cowpies playing in a stadium with the same named-sponsor as AT&T Park. Come on, Jerry, be original.

  13. You out of touch people. The Cowboys are America’s Team for one and one reason, MONEY! What keeps us relevant are two things, haters hate us and want to see our ass kicked, are our fans that love them regardless, it al amounts to the same thing. Dallas has Swagger.

  14. The only thing Jerry Jones loves more than himself is the almighty dollar. As long as he keeps running the self proclaimed “America’s Team” into the ground, they can call the place whatever they want.

  15. Welcome Football fans to the newly named Wenwansoun Stadium formely known as Cowboys Stadium. Please buy your playoff tickets in advance. They just didnt tell them that in advance meant 10 years in advance. lol

  16. Why not? It’s the wireless provider famous for dropping half of their calls supporting the team famous for losing half of their games.

    -And cheerleaders famous for wearing half of their clothes.

  17. They should call it ‘fools money field’ for the fools that keep giving Jed Jones their hard earned money to see a team that sucks year after year.

  18. dowhatifeellike
    July 22, 2013, 1:31 PM EDT
    Wait, Levi’s is spending $22M/yr. for naming rights in San Fran? And then they tell us that “made in America” jeans have to cost $130?
    ____
    First off, 220/20=11m per year. Second, there are some jeans that are legitimately worth that much. If I can wear one pair of jeans nearly every day for 5 years before the crotch blows out, that seems like a worthy investment.

  19. 4th Place Field!

    Welcome to 4th Place Field, home of the Dallas Cowboys.

  20. The fact that the Cowboys do not own Cowboys.com is 2nd only to the fact that it’s a Cowboys dating site. That completely and totally made my day Mike, thank you SO MUCH!

    – An NFC East Rival

  21. I wonder how many people can actually name all these corporate-named stadiums and the teams that play there.

  22. They should have got Tebow, then they truly would have been America’s Team once again, and I would fear them as a Dream Team fan.

    Tony Romo is not a winner.

  23. ddjesus says:
    First off, 220/20=11m per year. Second, there are some jeans that are legitimately worth that much. If I can wear one pair of jeans nearly every day for 5 years before the crotch blows out, that seems like a worthy investment.

    _____________________________

    You must have some tiny junk.

  24. Since the citizens of Texas paid for this billionaire’s stadium shouldn’t they get naming rights ? Like “Taxpayers are Suckers Arena” ?

  25. How about “The Stadium formerly known as Cowboys Stadium”. OR even “Tom Landry Stadium”. Show some class, Jerry. Remember the Cowboys when they were something other than a team of rejects, castoffs and losers?

  26. Has Jerry consulted with Eli Manning? Might as well just call it Giants Stadium. Smh

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