The Jaguars overhauled their uniforms in 2013, with a new logo and new uniforms and, as a result, new merchandise.
The new merchandise is moving in Jacksonville.
“As soon as we get something in, it sells out,” Jeff Fingland, manager of the Sports Mania store at the St. Johns Town Center, told Drew Dixon of the Florida Times-Union. “We put it [merchandise alerts] out on Twitter and traffic picks up immediately for everything that we are able to get in.”
The gear probably will sell even more quickly this weekend, since it’ll be a two-day, back-to-school sales tax holiday throughout Florida.
“There has been a lot of demand,” Jaguars spokesman Dan Edwards told the Times-Union. “Even going back just the last few months, we’ve all had to exercise patience as the merchandise has been kind of slow to get to market. That’s because of the logo change and uniform change this spring.”
It’s understandable that the demand is up, and it will be sustainable primarily if the Jaguars can improve their on-field product. Many assume they won’t be much better than they were in 2012, which is usually one of the ingredients for an unexpected turnaround.
That’s not to say they’ll be a playoff team in 2013. But there’s a decent chance they’ll be closer to the playoffs than to 2-14.