Super Bowl ticket prices going up


The price of Super Bowl tickets is about to go up. Significantly.

The Wall Street Journal reports that the most expensive seats at February’s Super Bowl will go for about $2,600 apiece. Those seats are at club level and will have access to indoor restaurants, which could be particularly valuable on a cold night in New Jersey. That price is a huge increase over the highest prices for last season’s Super Bowl in New Orleans, which were $1,250.

The next level of pricing will also be significantly more expensive this season than last. Second-tier seats will go for $1,500 in New Jersey, whereas they went for $950 in New Orleans.

The reality, however, is that the face value isn’t a particularly meaningful number. Most people attending the Super Bowl pay significantly more than face value for their tickets. NFL spokesman Brian McCarthy noted that if the league raises prices, all the league is really doing is getting back some of the value that is currently going to ticket brokers.

“We are looking to close the gap between the face value of the ticket and the true value of a ticket to what has become the premier sports and entertainment event,” he said.

Ultimately, whether tickets are sold directly by the NFL or re-sold through brokers, the average fan simply can’t afford to attend the Super Bowl.

UPDATE 12:54 p.m. ET: The NFL says some Super Bowl ticket prices may go down.

47 responses to “Super Bowl ticket prices going up

  1. “We are looking to close the gap between the face value of the ticket and the true value of a ticket to what has become the premier sports and entertainment event.

    We want it all and we want it now” he said.

  2. Why does it matter if the average fan can’t afford to go to the Super Bowl? Your average fan can’t afford a lot of things much more important than going to a football game that his team probably isn’t even playing in. Not to mention the fact that the ticket is probably the least expensive part of the process depending on where you live in relation to where the game is.

  3. Yeah, because the league really needs the money. The point being, you don’t want the brokers making money but you’d rather scalp the fans.

  4. I have already made it up in my mind that I will never see a Super Bowl live, even if I had the money. It has become a status symbol, and I am a person that couldn’t care less about status symbols. The NFL has already priced the ageage fan out of games with $400 or more for a 5 hour tour and average-bad sets (it may be $500-600 for good/decent seats)

    I know that Super Bowls are never going to be blacked out, that is unless the NFL goes and tries to go the pay-per-view route.

  5. From $1,250 to about $2,600 is an incredible increase.

    Did the NFL hire Goldman, Sachs, or one of its brethren, to plan this price gouging?

  6. I can definitely see the prices coming down for the NY game. Average corporate bigwigs won’t spend their big money to sit in the northeast February weather from 6 pm until 11 pm or later.

  7. The face value is almost immaterial since virtually all of them are bought by ticket brokers and resold with massive markups.

  8. I’ll stick with my man cave, hot buttered popcorn, nachos with real cheese, and unlimited cold beers while sitting in front of my 50″ flat screen tv with surround sound speakers.

    All of which, including the TV, cost much less than a single ticket for a nosebleed seat at last year’s SuperBowl.

    The 1%ers are welcome to their club level enclosed seats and indoor restaurants. Nothing beats my set-up.

  9. What else is new?… Rodger needs a raise. I just can’t understand how he can make it on that measly 33 million. Jeeez , If your not loaded , you aint going…….

  10. Why is this a surprise? Taxes in New Jersey and New York are already some of the highest in the nation.

    If the league is worried about the cost of SB tickets, hold the Super Bowl in Texas or Florida – no state income tax in either place.

  11. I paid $2700 for a single ticket to SB47 plus it included a pregame tailgate with appearances by Rod Woodson,Joe Theisman(yawn),and Charles Haley. I drove from Houston(only 6 hours) and stayed in a hotel away from the French Quarter. Total cost for 2 days was about $3500. I got to meet Trent Dilfer,Qadry Ismail, and Ron Jaworski in addition to the guys at the tailgate. Watching the confetti fall on my team was worth it. Plus I can tell my grandkids one day that I was at the SB when the lights went out! Everybody wastes money on something to entertain themselves,whether it’s shoes,videogames,cars,stripclubs,or whatever. I choose football.

  12. guess what, the super bowl isnt attended by the average fan.

    For the most part, sorporate sponsors get most of the tickets, then famous people, and then brokers.

    There are several articles out there indicating hat roughly 500 – 1000 tickets are available to the general open public. As such, the face value might as well be 20,000 each.

    Tickets to the super bowl, as much as we all love the game, are nothing more than sham, and another financial grab by the NFL.

  13. How about the ticket prices are too freaking much no matter where its being played and who’s playing. The NFL game experience for the everyday man is crazy, 90% of the fans who support the NFL will never ever be able to afford to go to a Super Bowl even if its being held at a local high school………enjoy the city, skip the game and watch it on HD TV, you’d probably have a better view anyway.

  14. I’m really hoping its snowing, raining, sleeting, and freezing rain all week before the New York Goodell Super Bowl! I hope its a complete disaster and the owners immediately place all the blame on King Roger. The more bad PR the NFL and Goodell get the better!

  15. Ah, for the old days. When the Giants played Buffalo in Tampa in 1991 in SB XXV, a buddy of mine asked me to drive down from Jacksonville to try to get in. I stayed home. He had no tickets, but waited around until after kickoff. He approached a few scalpers who were still hanging around, and he wound up getting an upper-deck seat in the Old Sombrero for about $20. The face value of the ticket was at least a couple of hundred dollars, IIRC. He managed to convince the seller it was better to get something for a game that was already 10 minutes old, then to just get nothing.

    I was kicking myself when he called me later. Probably could have seen one of the great SB endings ever.

  16. Are they really closing the gap, or are they just giving the ticket brokers a reason to jack up their prices even more?

  17. To the real fans. If you had your heart set on seeing a SB before you die, ignore the prices you’re seeing now and plan to go to this one. Go on gameday in the afternoon, get off the Rt. 3 East exit, hang a right and there will be 100+ brokers and scalpers standing outside freezing their rear ends off looking to cut their enormous losses. Worst case scenario, you tailgate with the hardcores and go inside 5 mins into the game when brokers are giving the seats away. Double worst case scenario, you can’t get a ticket but you make a little mini vacation out of it and take in the city anyway. Take it from someone who’s never paid more than 10% over face for any game.

  18. $2600 to see anything is ridiculous


    For the average person, probably…but average people aren’t the people going to the Super Bowl.

    As easy as it is to condemn this as greed, it DOES come down to who would you rather have getting thousands of dollars per ticket…the scalpers or the league?

  19. I paid face value for a ticket to SB XXXVI in New Orleans in 2002: $400. It had been a dream of mine to attend the Super Bowl but, as “tight” as I was, I still hesitated, even though I live an hour away from New Orleans. One of the best things I ever did.

    Now I have 2 kids and can barely scrape together $8.50 for their Happy Meals. I’m soooo glad I forked over that $400 11 years ago, because I wouldn’t be able to afford to go to another Super Bowl even if it were played in my own back yard.

  20. The league wants to ensure that their corporate broke…errr…partners don’t get shafted when the prices go down to $300 in 35 degree rain and sleet. They will have made their money up front.

  21. Closing the gap between the NFL and the Brokers? The Brokers are going to make whatever percentage the want to make. So, if they are forced to pay 2500 for a ticket and they want to double their money, they will sell the ticket for 5 grand. Then, next season, the NFL will increase the prices to 5 grand to catch up to the brokers and the brokers will sell the tickets for 10 grand. This is a sure way to keep people from going to the SB. Not only that, but an outdoor game in a cold climate is the dumbest idea I have ever seen for the big game. There will be empty seats at the SB for the first time in a long time.

  22. The vast majority of tickets go to sponsors and corporations. And the people using these seats rarely pay for their tickets (as they are corporate gifts). Traditionally, only 10% of all tickets are available to fans willing to pay scalpers pricing.

    So, while the average fan could not afford to go to the game, it has little to do with the face value of the ticket, but supply and demand. The only way to change that it is for the NFL to drastically increase the number of tickets available to fans.

  23. Most of the people hating on a Meadowlands SB are simply haters of NY and it’s people in general. If you put aside your anti NY bias for a minute, you’d recognize that this will likely be the “real” fans only opportunity to take back the game for themselves.

    As a realist, neither NY teams are making it. Still, even if it’s Seattle vs. Denver, how great would it be to have a SB stadium finally FULL with real fans and not suits on their mobile devices? Both teams travel well and I think it would be cool if Seattle fans could rock the Meadowlands like they do at home. Mark my words…this will be the CHEAPEST SB ticket you will find.

  24. If you ever want to see a SB in person, you should support cold weather venues. Suits won’t sit in 10 degree weather. No way. Otherwise, if your anti-NY bias makes you sleep better at night, keep crapping on cold weather SBs but don’t complain when you can’t afford a $3,000+ ticket into Jerry’s palace every 5 years.

  25. It has nothing to do with NY!? You could put in another cold weather outdoor stadium, Foxboro, Chicago, Green Bay, Washington, and it’d still be a STUPID idea.

  26. It has nothing to do with NY!? You could put in another cold weather outdoor stadium, Foxboro, Chicago, Green Bay, Washington, and it’d still be a STUPID idea.
    why? Because the NFL has brainwashed you into believing that a cold, weather element sport needs a 70 degree, sunny stadium? The only way an average Joe will get to see a SB is when suits stay away from the game. Suits will not sit in the elements.

  27. They need to jack up the prices. Millions and millions of dollars for Not So Goodell and the owners isnt enough to put food on the table for their families.

  28. I am a ticketbroker. One of the major factors that go in to prices on the secondary market,is the weather. Cold weather games prices plummet. These prices that the league set this year go far and beyond what supply and demand will meet. Anyone who doesent believe me. Go on Stubhub the day of the game,and look at all the listings that will be below 1000$. Many people who try to buy and resell these are going to take a huge loss. This is not marketing tickets. This is over marketing.

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