Kraft sees football as providing a modern sense of community


Robert Kraft bought the Patriots 20 years ago.  During two wildly successful decades (both on the field and financially), Kraft has noticed one significant change to the culture that has helped football become as popular as it now is.

With technological advances creating more isolation, football creates a true sense of togetherness.

“I think what’s happened in America, but pretty much the Western world, is people are wedded to their smartphones and their iPads, and they’re texting and they’re not connecting with one another,” Kraft told Bil Littlefield of 99.9 WBUR’s Only A Game.  “When 70,000 people come to our stadium on a Sunday, they’re all about the team on the field, and I think everybody has a sense of community in supporting these teams.”

It’s a phenomenon that extends well beyond stadiums.

“It was amazing to me: this past weekend we had the [NFL] draft, and almost 50 million people watched the draft, double the ratings of the NBA [playoffs], triple of the hockey [playoffs], and this is a draft, that’s passive,” Kraft said.  “And it’s just because people are into — they play fantasy football with their kids, and they’re just into what we try to create and integrate into community.”

While he never may have seen it coming in 1994, the NFL remains one of the few, if not only, products that can unite a multi-million-person audience in real time.  Every other popular form of entertainment can be consumed at many, or any, specific hour or day.  Live NFL football happens in the now, and that’s when the vast majority of the audience take it in.

As technology continues to provide more and more options for the individual, the NFL will continue to be the thing that is defined by the collective.  Which means that it won’t be disappearing any time soon.

16 responses to “Kraft sees football as providing a modern sense of community

  1. Every year – almost 1/2 of the playoff teams don’t make it back the next year. That’s mostly because of short playing careers and roster turnover – a lot of which comes through the draft.

    NFL provides fans of all teams with one things other sports don’t.


  2. ….in this community, do Police have to dress in opposing team clothes because of instances of near death beatings……after the 32 separate communities are formed there is a lot of love lost….

  3. To a degree this has been true for a long time… but you can also say that technology has put a dent in it too. Yes, football is more popular than other sports but ratings are way down compared to what they were when there were only 3 networks and no cable. Also, there were no “cord cutters” two decades ago, or people who didn’t have cable.

    Finally on the one hand, spreading out games over so many days has the good point of making it possible to see more games, I think it takes away a little from that “communal” feeling of looking forward to Sunday and Monday night.

  4. Nothing like the community of distrust Kraft has not only built but knowingly fostered with his double standards.

    The cheating Spygate which cost him those Super Bowl wins, the Aaron debacle, preferential treatment via goodell relationship….it goes on and on.

  5. The draft, which is as dull as can be, out drew the NBA playoffs?

    Doesn’t say much for the NBA.

  6. Memo to Mr. Kraft: Stop putting poisonous GMOs in your products, then maybe folks will be healthy enough to communicate directly with each other.

  7. People coming together to support a common cause is a wonderful thing. Think of how many people have come together to defend, deny, hide, and rationalize the Patriots cheating all these years.

  8. And look at the neat community this thread has spawned: a dozen morons with no imagination and no respect for facts spewing the same old drivel about alleged cheating.

    Actually, it may not be a “community” after all. Judging from the writing style, I suspect it is all the product of one moron who’s such a loser he’s gone through the trouble to set up multiple online alter egos.

    PS: Here’s a news flash Einstein: Robert Kraft has nothing at all to do with Kraft Foods. I have no idea whether International Forest Products (the business Robert Kraft actually owns) puts GMO into the corrugated dontainers they manufacturer, but seriously, why would anyone care.


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