The Panthers haven’t been able to sniff back-to-back winning seasons, but thanks to quarterback Cam Newton, they might at least smell better.
Via Bill Voth of Black and Blue Review, Newton is being unveiled as the face of a new ad campaign for Drakkar Essence.
That means he adds L’Oreal to a stable of advertisments including Gatorade and Under Armour.
In an interview with Women’s Wear Daily (!) Newton admitted that the ads would probably be wallpapered all over his locker, but he hopes bringing back gifts to teammates helps.
“Everyone who comes out of the locker room is going to smell like new money,” Newton said.
Of course, Newton will get a whiff of plenty of that with his next contract, as well.