Manziel trademarks the term, “Johnny Cleveland”

AP

Johnny Manziel hasn’t played in an NFL game yet, but he already leads the league in trademarks.

Manziel has filed for a trademark to the term “Johnny Cleveland,” according to ESPN. That makes 10 trademarks that Manziel’s company, JMan2 Enterprises LLC, has filed with the U.S. Patent & Trademark Office.

Manziel’s other trademarks include “Johnny Football,” “JFF,” “ManzIIiel” and “The House That Johnny Built,” the latter a reference to the renovated stadium at Texas A&M.

People other than Manziel have attempted to trademark terms including “Johnny Browns” and “Money Manziel” but have been denied, as a name identifying a living person cannot be registered as a trademark without that person’s consent.