Anheuser-Busch disappointed, concerned, dissatisfied with NFL

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A major NFL sponsor has had enough with the misbehavior of NFL players and the response of NFL Commissioner Roger Goodell and the owners he works for.

Anheuser-Busch, the beer maker that spends a fortune on NFL advertising and sponsorship, has released a strongly worded statement in response to the controversies that have unfolded over the last week regarding Ray Rice, Adrian Peterson, Greg Hardy and Ray McDonald.

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league,” the statement said.

Previous statements from the NFL’s corporate partners have generally shown confidence in the NFL’s ability to get a handle on the events that have contributed to the ugliest week in NFL history. The statement from Anheuser-Busch shows no such confidence. If the NFL can’t satisfy Anheuser-Busch, the NFL is at risk losing one of its most lucrative partners.

Which means Roger Goodell is at risk of losing his job. Make no mistake, the reason the NFL’s owners are supportive of Goodell is that the NFL’s owners have made a lot of money while Goodell has run the league. The day Goodell’s mismanagement of this issue costs the owners money is the day Goodell loses the support of the owners. Goodell has already mismanaged the Rice case. He had better figure out the right way to handle the cases of Peterson, Hardy and McDonald.

If Goodell can’t get the job done, the owners will find a commissioner who can.

162 responses to “Anheuser-Busch disappointed, concerned, dissatisfied with NFL

  1. Anheuser-Busch could really care less on all of this. They made that statement for one reason and it has to do with profits. If Anheuser-Busch was to stop as a sponsor of the NFL it would take such a hit it investors would oust the how damn board and all of the companies management.

  2. Condoleeza Rice should replace Goodell…today.

    This woman would be the best thing that could possibly happen to the NFL.

    Besides, she is a die-hard fan of the Cleveland Browns.

    Smart lady.

  3. Moral advice coming from a company that promotes and sells a product that results in the direct death of thousands of Americans…

    Great opportunity for companies to flex their “moral” muscles and “disapprove” of a messy situation

  4. It’s gotta be a wakeup call when a low budget, skunky beer company thinks YOU are a bad influence.

  5. The Ray Rice case was an easy one that the NFL handled like headless chickens. The AP one will be much more tricky given that physical discipline (see: NOT ABUSEMENT) is still very common and popular around the world and in the US.

  6. It’s not an American company anymore (just based here) so they don’t have fanboy blind loyalty to the NFL. They aren’t playing.

  7. More fake outrage. Budweiser is not about to drop sponsorship of NFL. This is posturing. I worked for the guys who own it, they’re Brazilian, this is to have leverage come next round of negotiations to lower price, that’s all it is.

  8. This won’t effect Goodell. One sponser worth millions when the league is worth billions.

    Besides, there are other vendors willing to take their place and make the money.

  9. Goodell wake up!

    Time to go to work.

    Protect the shield . . . is that what you think you’re doing?

    Ruck roo

  10. Ray Rice will go down in history for causing alot of pain to football fans. Your legacy Baltimore.

  11. LOL. A BEER company that sells a potentially lethal product has a sterling company culture and moral code?


  12. More bad news for the NFL……Children under five will begin boycotting all future games shown on TV.

  13. Beer companies that assist in hundreds of DUI’s every day, countless deaths, etc etc.

    The moral ideals of the beer companies can’t stand ya. Ugh!

    I agree I’d burn any and all AP items if I had any.

  14. I was going to buy a case of Miller tonight… But then I read this statement and have decided to buy Budweiser instead.

    Said no one ever…

    I love it when politicians and corporations try to chime in and pile on in times of crisis to make themselves look better. Did Anheuser-Bush think this league was filled with a bunch of model citizens? Of course not. You accepted it because it wasnt a big deal in the publics eye up until now. You should take the bad with the good.

  15. AB actually bought Goose Island, for those interested in Microbrews. If your stadiums aren’t getting them, well, your stadium is to blame. All of ours have numerous craft selections in Chicago.

  16. Stella, Coors or Corona would jump at the possibility being the only beer producing advertiser for all NFL games.

    Wonder how much AB makes per year selling that watered down urine laden beer??

  17. Do you really think a handful of guys is going to bring NFL down ? If so , stop smoking the weed. Other sponsors will jump on board. Plus Anheuser Busch isn’t American owned anymore , so who cares what they think ! Sell outs !!

  18. It’s sad that the thought of losing money is what will ultimately force the hands of the owners. Forget about doing something simply because it might be the right thing to do.

  19. Considering that alcohol plays a major role in domestic abuse and child abuse all over the world, not even to mention the number of deaths attributed to alcohol abuse and misuse each year, maybe an alcoholic beverage maker should sit this one out, ya think????

  20. Really? Is Anheiser disappointed that their product, alcohol, leads to most child and domestic abuse. Not sure I would have chimed in A-B.

  21. Wow. Less than two weeks ago, Goodell had one of the most enviable jobs imaginable. Just go to the games, shake a few hands and then sit back and watch the money roll in.

    What a difference 10 days and a couple of high-profile morons can make!

  22. Can we please get the arrest records for every Anheuser-Busch employee and how the company handled it? My guess is they don’t even know they have people on there payroll that have done much worse.

  23. Let’s hope Josh Gordon isn’t a Bud drinker! AB might have to suspend itself from selling beer at stadia across the country.
    As if $12 for 16oz. of warm, flat beer isn’t criminal enough

  24. ” that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league,” – now have another $15 beer

  25. Wake yo sports fans. The culture of violence (not just NFL’s) is now up for discussion. NRA?

  26. As long as the ratings are there, A-B isn’t going anywhere. This is a not a strong statement at all.

    It’s free advertising.

    If I was cynical, I might think that it was suggested by the very marketing team that wouldn’t allow a defection to actually occur.

  27. Thank you Rice, Adrian and yes you too Josh for getting rid of that lousy, disgusting beer from the NFL airwaves. FINNALY- a real tasting beer will now be served!!

  28. Yes, stop selling your beer at ALL NFL games immediately. And prohibit the selling of all anheuser-busch products to ALL Players & Employees of the NFL. Do it, Do it …. I dare you ……. c’mon do it……..

  29. The NFL has put all its sponsors in very awkward positions. For example, Spielman reinstating a child abuser in front of dozens of Radisson Hotel emblems.

    How stupid can you be?

    That’s one press conference you don’t advertise, numbnuts!

  30. In response, Goodell announced a special committee containing three members who are alcoholics. The committee will look into something and make up some suggestions and then be completely forgotten about in a few months.

  31. Goodell must go. He is inept, a liar, and the symbol of domestic violence enabling. He must be canned.

  32. Funny, I’ve consumed AB products before and never beat my wife or my child. Stop blaming beer and beer companies for the actions of idiots…

  33. Nothing will happen between The NFL’s and Anheuser-Busch’s partnership. They need each other too much for anyone to make a drastic decision. Anheuser-Busch’s moral conscience begins and ends at their revenue ledger.

    Besides, how many domestic violence cases have began with the consumption of a Anheuser-Busch product?

  34. Nothing is permanent in this world nothing last forever. Given enough time and a lack of proper care ever thing will decay and die away. The NFL is no different those people that are suppose to over see the league are allowing some of the players to destroy it. Just because these are great players and fanatical fans are willing to forgive anything these player do because they are TOO IMPORTANT to the team.

  35. Anheuser-Busch disappointed, concerned, dissatisfied with NFL

    That pretty much sums up my take on the NFL as well. Not only are the players ruining the league off the field, we get to watch outrageous celebrations and actions that equate to doid rage after routine tackles & plays.

    Some may say that beer doesn’t make you smarter, but sure as well made Budweiser!

  36. So does this mean no more Bud sold at games? I doubt it, what a farce, they wouldn’t dare pull the beer from game days because the competition would make a killing.

  37. How quickly things change. Wasn’t the NFL just trying to get potential performers to pay the NFL for the privilege of playing halftime at the Super Bowl? Now you have Rihanna telling the NFL to shove it and a big sponsor expressing dissatisfaction.

  38. While I think it the statement is PR, I also think it likely is a response to multiple/many requests for a statement.

    I would find it hard to believe that they have not had many contacts requesting a statement especially once Radisson made their statement.

  39. You all should listed to Oberman on Goodell and NFL in his latest yesterday. Type in Oberman and the National Free fall League. At this point the thing is so out of hand the Circus tents have fallen over and its NFL zombie land. Goodell ,who refuses to step down has no credibility and the longer he waits to show his face the more pathetic he and the NFL become. Its really become a joke at this point.

  40. Can you withdraw some of your financial commitment???

    If you at least tried Goodell’s “tip of the iceberg” before departing will have arrived. The “tip of the iceberg” hasn’t come. It needs to. Do something Anheuser Busch!!! You’re are only savior and saint during this Goodell quagmire overload!!!!

  41. “Condoleeza Rice is the way to go. If she will do it”
    Is that the same Condoleeza Rice that got black balled at RUTGER’S commencement ceremonies….I am sure the antiwar contingent will have something to say about that! Good luck, Dr. Rice.

  42. A company that gears ads towards teenagers and young adults and exploits people’s addictions has a problem with the NFL? That’s comical.

  43. August Busch IV killed a young woman riding with him in his Corvette in college. He smashed his Corvette after a bar romp and left her for dead at the scene. The case was dropped when his blood and urine sample vanished from evidence. Years latter another woman mysteriously died in his mansion. Maybe Anheuser-Busch needs to look at their board of directors before looking at Rice and Peterson.

  44. RG out as Commish.

    Spuds McKenzie in.

    Swedish Bikini Team gets new contract!

    All is good in the NFL.

  45. Goodell is officially powerless. Eagles lineman Jason Kelce called the NFL liars last week over the Rice video. History says he would be swiftly fined for making negative comments about the league. To my knowledge, he has not been fined. Goodell doesn’t have the guts to fine him now. Soon more players will be taking shots at Goodell. The bully has been smacked in the face. Time to go Roger.

  46. I’m looking forward to the “outside the lines” episode in a few years where they interview Goodell and they ask him “so where did it all go wrong?”

    Then they cut to a former Commissioner’s aide who says “The Bountygate scandal was the first time that those on the inside knew that sooner or later things were going to go awry”

  47. I heard that Chia Pet is looking to buy some discounted advertising. So is the BeDazzler and the new Ronco Pocket Fisherman. No need to worry…The integrity of The Shield is covered!

  48. Funny how Jesse and Al have nothing to say…oh wait, yeah, forgot, Jesse already extorted a Busch beer distributorship from them for his son years ago.

  49. They won’t dump him instantly because they want time to line up a replacement, but I’d be shocked if Goodell was till commissioner even a couple years from now. He’s lost too much credibility. My guess is he’s also done handing out suspensions. They’ll find some big-name outside arbiter or create a committee. But they cannot afford the bad press of him making another blunder.

  50. Let’s play Jeopardy!!!

    A. You have serious problems.

    Q. What does it mean when a beer company rightfully claims the moral high ground over you?

  51. Goat pee–that’s what Bud tastes like and it’s so bad it’s nearly as bad as Miller (Coors slightly better)…want real beer? Come to Texas: St. Arnolds, Rahr Brothers, Big Bend, Ranger Creek and more, but nothing beats St. Arnolds’s!

    and yes I’m for canning Goodell, who has turned political correctness into ridiculousness!

  52. Okay………….

    But the owners are a major problem too!

    They want to win so bad that they’re willing to risk the possible negative reaction from fans and sponsors.

    The reality is this:

    Every NFL roster will be filled with Tim Tebow’s.

  53. whatnojets says:
    Sep 16, 2014 4:05 PM
    Stella, Coors or Corona would jump at the possibility being the only beer producing advertiser for all NFL games.

    Wonder how much AB makes per year selling that watered down urine laden beer??

    You bash Anheuser-Busch as being watered down urine laden beer yet, hold Coors and Corona as “better beers”??????? God no. Coors is the worst of the big 3 non-craft beers and Corona is just imported “watered down urine laden beer”.

  54. BREAKING: NFL Commissioner Roger Goodell announces immediate indefinite suspension of Anheuser-Busch…

  55. The owners and Goodell are EQUALLY inept here, and the,y, as a group are the ones who posses this caveman mentality.

    These guys are super super rich, and with few exceptions, have an incredible amount of arrogance and show disrespect for the views that society at large hold as absolute: that is is cowardly for a man to hit a woman, and that it is criminal to injure your child while disciplining him. To these guys, these things are MINOR, and they are shouting that to all of us.

  56. this is pure smoke…a way for Busch to look good to their consumers and shareholders. They would never seriously consider severing their association with the NFL, or even reducing it.

  57. Hopefully these sponsors pull from the NFL as the NFL attitude and stance above the fan and citizen is appalling. Goodell must be fired and the Owners need to figure it out! Time for these players to be kicked out the league for life. Think about this…Pete Rose banned from baseball for life for betting, child and domestic abusers deactivated or suspended. Anyone see what I see?

  58. It’s a way out for InBev. They can still do in- stadium deals with individual teams. TV advertising is not the smart way to connect with your potential consumers, ads are skipped over or a chance to leave the room, or continue a conversation during a game. And not too many people in the expendable income demo watch live tv anymore. There are many new ways to still get your message out and in front of buyers. TV, print and radio are the dinosaurs of advertising, it’s a waste of money in today’s world.

  59. macneil4025 says: Sep 16, 2014 3:59 PM

    Does this open the window for microbrews in the stadiums, Budweiser is terrible!

    Question; What would cost more in an NFL stadium, one Microbrew, or the ticket to the game?

  60. The NFL hasn’t lost anything yet.

    Anheiser Busch sees an opportunity to put the screws to the NFL. Maybe some leverage to lower some of their sponsorship fees.

    That’s what this is. A power grab. Low risk for A-B. While putting the NFL through some PR hell, A-B appear as being community/women/children friendly in the process.

    A-B isn’t going to leave the NFL. But if they can, they’re going to pay less for the privilege of being with the NFL.

  61. Anheuser-Busch should look in the mirror.

    Beer is responsible for more child beating then all the football players who have ever played the game.


    Every time my step father came home with a case of beer… I knew a beating would soon follow for myself… and my Mom.

  62. Who’s next???Maybe Ford will pull out and we won’t have to watch 500 F-150 truck commercials every Sunday. We should be so lucky! LOL

  63. Really Anheuser Busch?

    I can’t wait for Monsanto LLC to come out with a statement of “deep concern” over the recent trend in domestic violence attributed to football players.

    That’s when I’ll really jump out of that window.

  64. joemammy says:
    Sep 16, 2014 3:52 PM
    “Condoleeza Rice should replace Goodell…today.
    Besides, she is a die-hard fan of the Cleveland Browns.
    Smart lady.”
    George W. Bush and the browns…

    She got bad taste… she probably thought Jack & Jill was the funniest movie …ever!

  65. I hope some of these large sponsors actually pull out. They will mak more up in sales through earning the goodwill and added exposure. Much more then they get running non-sense adds during games.

    It will send a strong message to the idiot owners and executives that are running the game into the ground!

  66. Things NFL needs to do now before that kill that golden goose:

    1. Fire Goodell
    2. Hire Condoleeza Rice
    3. Inactivate or cut Peterson
    4. Change the name of the team in Washington D.C.

  67. I never thought I’d see the day when Vince McMahon would be America’s least harried and socially indicted Sports Entertainment boss.

  68. And this from a corporation that wallows in profits obtained from alcoholism and drunken injuries for which we have overwhelming data.

    It’s the proverbial pot-calling-the-kettle-black.

    Anheuser Busch products cost the American taxpayers billions per year in various forms of damage to our society, one of which is domestic abuse.

    methinks AB should zip their pieholes

  69. Scroll down for the salient part of the letter Goodell sent to Ben Roethlisberger who was exonerated in Georgia and was gold-dug in Nevada by a woman who was “hoping for a little Ben…”

    Sorry haters, them’s the facts if you look it up. Big Ben got 6 games even after the investigation found him guilty of no assault whatsoever.

    Here’s how Goodell justified his punishment of Ben:

    “The Personal Conduct Policy makes clear that I may impose discipline even where the conduct does not result in conviction of a crime’ as, for example, where the conduct ‘imposes inherent danger to the safety and well being of another person’ … or conduct that ‘undermines or puts at risk the integrity and reputation of the NFL.’”

    “The Personal Conduct Policy makes clear that I may impose discipline even where the conduct does not result in conviction of a crime’ as, for example, where the conduct ‘imposes inherent danger to the safety and well being of another person’ … or conduct that ‘undermines or puts at risk the integrity and reputation of the NFL.’”

    “The Personal Conduct Policy makes clear that I may impose discipline ‘even where the conduct does not result in conviction of a crime’ as, for example, where the conduct ‘imposes inherent danger to the safety and well being of another person’ … or conduct that ‘undermines or puts at risk the integrity and reputation of the NFL.'”

    I wonder how Peterson’s son, Hardy’s, McDonald’s, and Rice’s girlfriends feel about their personal ” safety and well-being.”

    When will the owners fire Goodell?

  70. Amazing how these writers keep calling this the “Ugliest week in NFL history “. Granted, there are 3 “woman beaters” and one “child abuser” causing an influx of negative attention, but all three women and child are all still alive. What about the week Josh Brent took the life of his teammate? Or when Donte Stallworth killed a pedestrian? Dwayne Goodrich killing a good Samaritan? Oh…that’s right…they did so while DRUNK on what AB is selling…alcohol.
    And how about writing “Peterson spanked his son with a switch. ” instead of sensationalizing it by saying he “beat his son with a stick (or tree branch)?

  71. What is with all the morons calling for Condoleeza Rice to be commissioner? She was a disaster in government, don’t you idiots remember 9-11?
    And anyone who thinks the NFL is not worried when a cash cow like Anheuser Bush talks about their image is just plain stupid. If AB bails no other beer company is going to jump right in. Over 40% of NFL fans are woman and it would be a public relations nightmare to say “Bud cares, but we don’t”
    Goodell needs to go.

  72. Oh the irony here…

    Alcohol is the #1 cause of physical abuse in households – whether against a partner or child. It is a contributor to all sorts of illnesses which lead to death.

    When the alcohol industry even opens it’s mouth in any attempt at a moral stance, it’s humorous at best.

  73. I worked for Anheuser-Busch for almost 4 years. I was there when August Busch III sold out to the Belgian company that is run by Brazilians. I can say without any possibility of being wrong, that




    AB-InBev (they actual company name now as Anheuser-Busch is dead and gone) is only concerned with ONE thing: profit margin. They don’t care if you get drunk and beat your wife/kid/neighbor. They don’t care if you are an alcoholic and spend your last dime on their beer. They don’t care if you get drunk and drive your car through a Day Care facility. The Brazilians running the company today simply do not care.

    What they want here is for their NAME to get into the press and for people to talk about them. Free advertizing. More beer sales. That’s it.

    And for the one guy that said that Stella could move in as an NFL sponsor; AB-Inbev makes Stella too.

  74. Now Goodell knows what it feels like to be a veteran player under contract who is about to get cut.

    Love it when the tables are turned.

  75. Roger Goodell is not Pete Rozelle and far from it. Goodell’s mantra is see no evil, hear no evil, speak no evil. There are double standards for star NFL players. Goodell is interested in nothing more than the bottom line of the balance sheet. Sponsors may start to drop the NFL if Nero (Goodell) continues to fiddle while Rome burns. I do think that Condeleeza Rice would be an excellent choice as a replacement for Roger Ramjet. Nuff said.

  76. All smoke and mirrors, a PR stunt by Anheiser-Busch.

    DID THEY PULL OUT? NO THEY DID NOT! Until they pull out, it will still be about the money and superficial threats and cheap talk for the consumers.

  77. “If Goodell can’t get the job done, the owners will find a commissioner who can.”

    Seriously, it is ONLY his fault? The owners haven’t got the guts to take a stand with their own employees?

    The Buck passes here.

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