Bose bought the NFL’s attention with a sponsorship deal for headphones, so then the NFL had to get Colin Kaepernick’s attention by fining him for wearing a competing product.
But since many players already owned that competing product, it might have created an enforcement issue at some stage.
Bose is apparently trying to head that off with a shipment of goodies to players.
Panthers defensive end Charles Johnson just tweeted out of picture of a new set of their headphones with the caption “Didn’t have to wait long,” and kicker Graham Gano thanked them for “these awesome headphones.”
The team also sent out a photo saying every player on the roster had a set in their locker this morning.
Assuming Bose made 31 similar deliveries, that’s some expensive product placement.