49ers getting away from printed tickets

Ticket stubs will soon be going the way of the dodo bird.

According to Don Muret of SportsBusiness Daily, the 49ers will stop printing tickets to games in 2015.

The decision flows from heavy adoption of the team’s mobile ticketing device.  The 49ers expect 30,000 fans to use mobile ticketing for Sunday’s game against the Rams.

“Our goal when we launched this system was to drive adoption and the numbers have been mind-boggling,” COO Al Guido told Muret. “We want to rip the Band-Aid in year two, and that’s what we’re doing.”

Customers will still be able to print tickets at home, but gone are the days of the collectible piece of tangible proof of attendance at a game.  And the 49ers will save a lot of money by doing it.

“We’ll be using those dollars for other gifts,” Guido said.

Of course, in 18 years (or a lot sooner) those duffel bags, ear phones, and wireless chargers will be long gone.  Unlike, for example, the ticket stub from the 1995 AFC title game in Pittsburgh, where it cost a mere $65 to see Bill Cowher’s Steelers narrowly beat 49ers coach Jim Harbaugh and the Colts.  (It’s not for sale, but if it were, it would cost more than $65.)

At a time when the NFL wants to make the in-stadium experience better than the at-home experience, giving the fans something that will make going to the game even more memorable doesn’t hurt.  Here’s hoping other teams won’t follow the 49ers’ lead on this one.

30 responses to “49ers getting away from printed tickets

  1. I keep most all my stubs, good or bad games. The wins, the losses, the comebacks. It’s fun to see where you went and what you saw. My dad got me to start saving them and we look back at the games together every Christmas or so. It’d be sad to see it go

  2. Here’s hoping other teams won’t follow the 49ers’ lead on this one.

    100% chance they do. Only question is when.

  3. Stupid. They should have an option (and if it comes down to it an additional fee) to receive the real hard ticket stubs if they want to. At a time when most ticketing companies tack on an additional $5-$15 for “delivery fees” and whatever the hell they can get away with what’s the difference?

    I have an envelope full of old concert ticket stubs in my desk because they are tied to a memory. I’m sure the same can be said for these.

    This falls into the same category as reading the physical book vs. downloading an ebook, holding the vinyl record in your hand and dropping the needle vs. downloading the MP3, having a picture printed and hanging it on the wall instead of sharing it on facebook, etc. There’s something to be said for tangible, physical things.

  4. No stubs means saved money, and now people will be more compelled to buy the game day program, which means more money coming in. Double win for the teams, double loss for the paying customers.

  5. Amazing how times have changed. Still have my stub from Super Bowl VII (1/13/74). 30 yard line seat halfway up the upper level of Rice Stadium to see Miami destroy the Vikings 24 – 7. Was a cold, drizzly day, game was so boring we left in the 3rd quarter.

    Face Value on the ticket: $15

    (We had at least a dozen tickets for the game – wasn’t that hard to get tickets, but I can remember some people saying that they wouldn’t pay the high price to go..)

  6. The only people who won’t like this are old people who will die soon. Let’s get rid of paper everything. Kids in school should email in papers, all receipts should be electronic.

  7. Incorrect. From a business perspective it’s quite ingenious.

    It’s simple: you just sell a “commemorative” ticket at the game that would be the same exact print out. Granted as the consumer that really blows from a creating revenue standpoint it’s pretty sly.

  8. “We’ll be using those dollars for other gifts” said Guido… Sounds like a line from a Godfather movie…

  9. For the crazy coin the Niners are charging for tickets in their sterile new stadium in the vortex of all bay area traffic, plus exorbitant PSL license, if they’re going to axe the traditional ticket, each season ticket holder should get a nice, suitable-for-framing, sheet of what a season’s worth of tickets would look like. Bam, problem solved, you still get your nice souvenir tickets. Will that happen? Of course not, it would cost some of that precious money they overcharged you in the first place.

  10. Unfortunately the trend is gaining traction with other teams as well…cheap asses!!! NFL experience my ass. Oh and nyyjetsknicks I’ve got your printed one way ticket right here.

  11. That’s fine… I’ll send my E-person to the game to spend some E-money on E-merchandise. Good luck trying to spend my E-money NFL – national football losers

  12. I guess their perception is, “if you want to show proof that you at the game, instead of displaying a ticket stub, take a picture at the stadium with your mobile phone.”

  13. How the hell do you get in the game if you don’t have a smartphone. I wont ever get one. you could not pay me to get one of those cancer causing pieces of garbage

  14. The Saints sent out a survey this year to all Season ticket holders, grilling them on this exact subject. I let them know how DUMB of an idea this is.

  15. I’m afraid that traditionalists, including myself, are swimming against the tide on this issue. In the coming years, more, if not all, NFL teams will go paperless when it comes to tickets. The cost savings they estimate will be too great and the complaints from us purists too few for them to do otherwise.

    Still, there is something those of us who want tangible evidence of our attendance at NFL games can do. I’m on a quest to see 500 NFL games in person. Coincidentally, game number 425 is this Sunday in Santa Clara, when the Rams play the 49ers. I am a 49ers season-ticket holder and have a hard ticket for the game.

    Next year, when the 49ers go paperless, I’ll do what I’ve done for Chiefs home games I’m attending this year. I’ll choose the Print-At-Home option for my tickets, then print them on cardstock paper.

    These tickets are unwieldy, dull-looking 8 1/2-by-11-size documents rather than convenient-sized, often-colorful ticket stubs, but they still contain the essential information that make sports ticket stubs so prized: The time, the date, the matchup and the location. And because they’re printed on cardstock, they not only have the feel of hard tickets, but, more importantly, their durability. They’re not flimsy pieces of paper that can tear or rip easily.

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