Seahawks running might Marshawn Lynch might have avoided a fine yesterday by saying he was just there to avoid a fine, but his plan might have had a hitch.
Via Adam Schefter of ESPN, Lynch’s wearing a non-licensed hat could subject him to another financial penalty.
The league’s going to review it after the Super Bowl, but there’s plenty of precedent for guys taking big financial hits for promoting brands that the league’s not promoting. Brian Urlacher was docked $100,000 for wearing a hat promoting a beverage that was not the beverage which paid the league a lot more money than that for promotional exclusivity.
Lynch’s hat was to promote his personal brand, which makes the case a bit different. The league didn’t comment, and we’re guessing Lynch won’t either.
But it’s clear he doesn’t feel subject to the same rules as everyone else, and is all too happy to build a counter-culture stick-it-to-the-man image for his own financial benefit.