Seahawks’ 12th Man license expires next year

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The Seahawks have a problem, unrelated to the outcome of the football game played six days ago.

Via KING-5 News in Seattle, the team’s license to use the 12th Man slogan expires soon.

The term was first used by Texas A&M, years ago.  In 1990, the school obtained federal trademark protection for the 12th Man phrase.

Litigation against the Seahawks resulted in a settlement that acknowledged Texas A&M’s rights to the label, and that licensed the Seahawks to make limited use of the term for payment of only $5,000 per year.

The deal, struck in 2006 and renewed in 2011, runs out in 2016.  Texas A&M says that negotiations on an extension have begun, and that the school would like to continue the arrangement.

The question becomes how much Texas A&M will want, in light of the fact that the Seahawks have gained considerable notoriety — and generated significant money — through the use of the number 12, which shows up on flags and jerseys sold by the franchise.  Given that the team is owned by a billionaire and that the Seahawks generating millions every year, Texas A&M should be asking for a lot more than $5,000 per year in the current talks.

184 responses to “Seahawks’ 12th Man license expires next year

  1. Texas A&M is just mad because nobody thinks of them when the “12th man” is mentioned. They can’t handle that they’ve been playing second fiddle to Seattle in terms of popularity.

    Oh, and isn’t it peculiar that A&M didn’t get mad when the Seahawks used the 12th man back in the 80’s? Why is that?

    OH, because they weren’t smart enough to get money out of the Seahawks for it. That, ladies and gents, is the underlying issue. A&M just wants something for nothing.

  2. As a lifelong Seahawks fan, I’d prefer to have the whole “12th man” thing go away. I liked our fan base better when we were simply Seahawks fans.

  3. Instead of the 12th man, go with a more accurate slogan like “the stadium perfectly designed to deflect sound back onto the field filled with a bunch of fair-weather fans who take all the credit and laughably call themselves the best fans in the league.” I guess that wouldn’t look nearly as good on a flag.

  4. Didn’t the whole 12th man thing actually come from Iowa and then Texas A and M took it then the Seahawks took it from Texas A and M? The 12th man shtick isn’t even original anyway might as well let the license expire.

  5. Best part is, all the seattle fans who now have to tell us how long (supposedly) they’ve been fans, while the metrics tell the real truth. Hilarious!!!

    #jumpedtheshark

  6. If I were a hawks fan I would want no part of the number 12 in anything. Brady just set records against our so called best D in the league. I d wanna forget the number 12 as fast as I could

  7. If they have been licensing the phrase for a measly $5k, they obviously don’t want the money and don’t plan to gouge the Seahawks.

    They’ll probably raise it a tiny bit for inflation, say maybe $6.5k annually.

  8. Having heard the phrase used casually my entire life, I still find it hard to believe that it could be trademarked. What’s next?

  9. Maybe they should ask Coach Pete Carroll what his decision would be for re-upping the 12th Man agreement. “Anything” has got to be better than his “Last” call……….Gezus, what a “choke artist” !!

  10. goldbloodedindfw says:
    Feb 7, 2015 2:27 PM
    They will probably not bother renewing the agreement since their bandwagon has cleared out and all the former since 2012th man are now Deflatriots fans.

    36 13
    Report comment
    ——————————————————–

    This coming from a Santa Clara fan? Are you kidding me. That stadium will be half empty by middle of next season.
    Hate only works when there is a level of truth. Try again.

  11. Joe
    Feb 7, 2015, 2:34 PM EST
    As a lifelong Seahawks fan

    ———————————————

    When 4 year olds can read, write, and use the interwebz, the Seattle school system is doing something right. Impressive.

  12. Seattle retired the jersey #12 five years before A&M trademarked “The 12th man” slogan. A&M knows if they didn’t settle cheap, they probably wouldn’t get anything at all if it goes to court.

  13. Some 12th Man history, working backwards:

    1990: A&M trademarks “12th Man”

    1984: Seahawks retire #12 for fans.

    1922: A&M begins using “12th Man”

    Nov. 1912: The Iowa Alumnus, Volume 10
    “The eleven men had done their best; but the twelfth man on the team (the loyal spirited Iowa rooter) had won the game for old S. U. I.”

    Sept.1900: Minnesota Magazine, Volume 7
    “The mysterious influence of the twelfth man on the team, the rooter, should be as great as any of the rest.”

    Go ahead & look it up. Credit to A&M for being shrewd enough to trademark it, but they didn’t originate it. They don’t like to hear that though; just watch what kind of replies I get.

  14. seahawksteven777 says:
    Feb 7, 2015 2:24 PM
    Which is more relevant: Texas A&M or the Seahawks? The more relevant of the two should have the 12th man phrase trademarked. And that’s obviously the Seahawks.

    ___________________________________

    Most real football fans have heard of the 12th Man at A&M long before the Seahawks were relevant. Congrats you are the Packers of the Mid 90’s only difference is Packer (and all other) Fans did not need thier franchise to buy a gimmick slogan from an “irrelevant” university to get their fans more involved. Best fans is laughable, it took over 20 years to jump on the 12’s bandwagon.

  15. Seriously, what is $5000 to the two sides of this??? I read that and thought it must have been a typo or something… I was looking all over for the rest of the zeros.

  16. Let Kevin O’Leary handle the negotiations for you, Texas A&M. Mr. Wonderful loves him a licensing deal.

  17. Ever wonder why all Seahawks fans gear is 3 years old or newer? That’s how old their fan base is.

  18. The Seahawks are way ahead of you. They have trademarks pending for a complete line – all around the 12’s which has already been deemed to not infringe on 12th man

    Non issue, non story

  19. lance19 says:
    Feb 7, 2015 2:46 PM
    Having heard the phrase used casually my entire life, I still find it hard to believe that it could be trademarked. What’s next?

    ====

    Let me help you out. Having a trademark doesn’t mean no one else can say “12th man” or even use it to describe their fan base.

    They just can’t make money off of it.

    How often have you heard the phrase “Three-Peat” used in sports.

    Did you know that Pat Riley owns (or owned) the trademark for that?

  20. My understanding from what I’ve read is that Texas A&M simply doesn’t care about the financial aspect of it (hence them licensing it out for only $5000) because it doesn’t compete with a pro football team in a very geographically different region for sales of the merchandise, they just want to be acknowledged as originators of the phrase, as it’s a part of their school lore/tradition.

    That said, most teams try to spin their fanbases with similar nicknames, for example the St. Louis Rams refer to their fans as “the 12th Ram” in many promotional materials.

  21. LOL @ all Seahawks fans that call themselves “The 12th Man”.

    It’s not even an original term made up by their fans! It’s being LICENSED!

    That would be like Barry Bonds calling himself the “Sultan of Swat” because he has a deal with Babe Ruth’s family.

  22. Does this mean that guy won’t raise the “12” flag before Seahawks games? They shouldn’t anyway; that’s Tom Brady’s number and can only bring back fresh and painful memories.

  23. You idiots saying Seahawks fans only started following the team in 2012 are the real bandwagoners, because apparently you missed Seattle fans causing an earthquake during Marshawn Lynch’s “Beastquake” run against the Saints in the 2010 playoffs, a sold out crowd for a 7-9 team.

    2012 isn’t the first year Seahawks fans supported the team, it’s the first year the team was really good enough to force their way into the national conversation and make you and the mainstream sports outlets take notice.

  24. Also, Chiefs fans have not had a whole to cheer about for a long time, but they are just as loud in their 40 year old stadium as the 12’s in their new engineered for sound stadium. Wonder how that works.

  25. I’d love to see a late night talkshow send a reporter out onto the Seattle streets and ask if the Seapigeons were ever in the AFC, and what year they were moved if they knew. I’d be willing to bet that a solid 70% asked wouldn’t even get to the second question.

  26. seahawksteven777 says: Feb 7, 2015 2:24 PM

    Which is more relevant: Texas A&M or the Seahawks? The more relevant of the two should have the 12th man phrase trademarked. And that’s obviously the Seahawks.
    ——————–
    Well, isn’t that just an objective take on the matter….

  27. “fishyinalittledishy says: Feb 7, 2015 3:23 PM The Patriots should have a flag with the face of Pete Carroll and a deflated football as little reminder of well things went for them.”
    Still bitter are we? Lol.

  28. muslimponder says:
    Feb 7, 2015 3:17 PM
    You idiots saying Seahawks fans only started following the team in 2012 are the real bandwagoners, because apparently you missed Seattle fans causing an earthquake during Marshawn Lynch’s “Beastquake” run against the Saints in the 2010 playoffs, a sold out crowd for a 7-9 team.
    =========

    Selling out a stadium doesn’t mean you have a large fan base, or that they’ve been around forever.

  29. God you people are so ridiculous and uninformed. One of you clowns says fair weather fans a year ago and now you all tag along for the ride. Not an original thought among you.

    Small fan base? Who were all those people in New York a rear ago when Denver was getting its ass handed to them on a platter in the noise from Seahawk fans?

    And of course PEDs. Old, tired and inaccurate. Look at the NFL PED/drug busts of teams you root for in 2013/2014 and the police blotter just in the last month. No Hawks. Sorry, disappointing to be completely wrong isn’t it?

  30. Joe says:
    Feb 7, 2015 2:34 PM
    As a lifelong Seahawks fan, I’d prefer to have the whole “12th man” thing go away. I liked our fan base better when we were simply Seahawks fans.

    ——

    I like to bash Seattle fans, all in good fun as they to to us Niners fan. But seriously, why do you like it when you were simply Seahawks fans, compared to being a 12?

  31. Not mentioned in the piece was that there was an initial payment of $100,000 from the Seahawks to Texas A&M in 2006. I’m no fan of either the school or the pro team, but I hope Texas A&M demands something like that amount per year, considering how much the Seahawks have usurped their slogan. This is so perfect, the Seahawks and their bandwagan fans are such frauds that they don’t even have an original slogan; they rent it!

  32. I haven’t looked into the issue in depth, but I suspect Seattle has some leverage as it could attack the underlying TM registration by A&M or ague affirmative defenses (though after a certain period, registered TMs become more difficult to challenge). Companies can lose TM rights through a variety of ways (e.g., the mark becomes “generic”). The $5K license is probably a reflection of the fact that A&M knew that its rights were suspect, so it basically allowed the usage for free ($5K is a nominal amount and means nothing to the Seahawks) in exchange for the Seahawks to not attack the underlying registration. So I’m not sure A&M is going to get a payday as Seattle could simply challenge A&M’s underlying rights or find legal work-arounds.

  33. lukedunphysscienceproject says:

    Let me help you out. Having a trademark doesn’t mean no one else can say “12th man” or even use it to describe their fan base.

    They just can’t make money off of it.

    How often have you heard the phrase “Three-Peat” used in sports.

    Did you know that Pat Riley owns (or owned) the trademark for that?
    ___________________________
    Let me help you out:

    Everyone already knows what “trademark” means in this context. My point was that this instance is unusually broad for such a trademark.

    ******************************************
    1990: A&M trademarks “12th Man”
    1984: Seahawks retire #12 for fans.
    1922: A&M begins using “12th Man”
    1912: …but the twelfth man on the team
    1900: “…influence of the twelfth man…”
    0026: : “Yo, I like to think of MYSELF as the “twelfth man…”– Judas Iscariot

  34. To see the owner Paul Allen with that stunned face when he was being carted away on the golf cart the other night was absolutely priceless. Once again thank god for those little blessings.

    #12th….it’s over seahacks! It’s over!

  35. muslimponder says:
    Feb 7, 2015 3:17 PM

    You idiots saying Seahawks fans only started following the team in 2012 are the real bandwagoners, because apparently you missed Seattle fans causing an earthquake during Marshawn Lynch’s “Beastquake” run against the Saints in the 2010 playoffs, a sold out crowd for a 7-9 team.

    2012 isn’t the first year Seahawks fans supported the team, it’s the first year the team was really good enough to force their way into the national conversation and make you and the mainstream sports outlets take notice.

    ___________________________

    Please stop commenting. You constantly bash other teams on here but never seem to be able to keep your composure when its done to your team. Who is your team anyway? I’ve seen you on here on claiming several different ones, even bashing teams and then later on calling them “your team.”

    Exhibit A:

    muslimponder says:
    Dec 22, 2014 7:11 AM

    Thank Allah the Fraudinals are finally in the #6 seed where they belong. Arizona is just too garbage a franchise to hold the #1 seed, it’s not just not in their blood. No championship qualities run through those veins.

    then….

    muslimponder says:
    Jan 28, 2015 9:29 AM

    As a Cardinals fan, thank you for taking him. He is much better than 49ers fans say as they know nothing about football since they think their crappy quarterback is good and they will be back to the basement without him or Harbaugh.

    Quite a transition in a little over a month…

  36. fishyinalittledishy says:
    Feb 7, 2015 3:23 PM

    The Patriots should have a flag with the face of Pete Carroll and a deflated football as little reminder of well things went for them.

    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>

    Are the new rings, championship parade, DVD’s, America’s Game Episode, newest Stadium Banner, Hats, T-shirts, and LOMBARDI TROPHY not solid enough reminders?

  37. muslimponder says:
    Feb 7, 2015 3:17 PM
    You idiots saying Seahawks fans only started following the team in 2012 are the real bandwagoners, because apparently you missed Seattle fans causing an earthquake during Marshawn Lynch’s “Beastquake” run against the Saints in the 2010 playoffs, a sold out crowd for a 7-9 team.

    2012 isn’t the first year Seahawks fans supported the team, it’s the first year the team was really good enough to force their way into the national conversation and make you and the mainstream sports outlets take notice.

    -——————————————————————-
    Yeah cause Super Bowl 40 was just a preseason game. ……. Welcome to the bandwagon. Other Seahawks fans may not have started following the Hawks in 2012, but you obviously did.

  38. So let me get this strait

    12th man was taken from the Aggies

    Legion of boom was taken from the legendary wrestling tag team legion of doom

    Their 2nd sb ring was taken by Butler.

    Try having some originality band wagoners.

  39. dukeearl says:
    Feb 7, 2015 3:00 PM
    Finfan68, the argument would be that the Seahawks are making money off of a trademarked phrase.
    ~~~~~
    I know what the argument would be. My point is the trademark of a phrase is stupid. It is not like it is a brand name or similar trademark. (Pepsi, Nike, etc.) It is like trademarking the word champions. The 12th man in Seattle is different than the 12th man at Texas A&M. By using that phrase, the Seahawks are not pulling any fans or money away from Texas A&M any more than using the words soda, cola or pop takes away money from Coke or Pepsi. It is not a critical component of the brand.

  40. All the evidence and statistics poit to a massive jump in Seahawk fans after 2006 and an even bigger jump after 2012. We’re not talking about sold out stadiums, but people on the streets who claim to be fans. That’s why you Seahawk fans rightfully get called out as bandwagoners an mocked for your 12th man fallacy.

  41. A&M went with 5k a year because they knew that was all they could get. No court would take the “trademark” seriously, considering Seattle started using the term in the 1980s and it has been around since the 1900s. If it goes to court, any judge would basically say “12th Man” is popular usage and is not protected. A&M is thankful for the 5k a year.

  42. I know math is hard for all the haters, but answer this…

    What NFL team has been better than the Seahawks since Carroll arrived 5 years ago?

    What QB has been more successful than Wilson since he arrived 3 years ago?

    Your fear is palpable, and it should be…

    Oh sorry.

    pal·pa·ble
    ˈpalpəb(ə)l/
    adjective
    adjective: palpable

    obvious, clear, plain (to see), evident, apparent, manifest, staring one in the face, written all over someone;
    appreciable
    “his fear of the Hawks was palpable”

  43. granadafan says:
    Feb 7, 2015 4:09 PM
    All the evidence and statistics poit to a massive jump in Seahawk fans after 2006 and an even bigger jump after 2012. We’re not talking about sold out stadiums, but people on the streets who claim to be fans. That’s why you Seahawk fans rightfully get called out as bandwagoners an mocked for your 12th man fallacy.

    0 0
    Report comment

    Can you please submit your evidence and statistics? Or might it be the fact we lived in, basically, seclusion from the national media prior to winning a title?

  44. granadafan says:
    Feb 7, 2015 4:09 PM

    All the evidence and statistics poit to a massive jump in Seahawk fans after 2006 and an even bigger jump after 2012. We’re not talking about sold out stadiums, but people on the streets who claim to be fans. That’s why you Seahawk fans rightfully get called out as bandwagoners an mocked for your 12th man fallacy.
    —————————————————————-
    They kind of remind me of how the transformation in Cleveland was portrayed in the movie “Major League”.

  45. Always surprised at the amount of animosity towards Hawks fans. They’re having a good run, they should take the time to crow and open the bandwagon for extra fun.

    I’ve been to a few games there and it is a really good atmosphere, plus at least they’re not shooting and stabbing opposing fans on game day.

  46. Texas A&M has a long history of being the home of the 12th man. It dates back to 1922. Kyle Field has been the home of the 12th man since then. The concept of the 12th man in Seattle wasn’t introduced until the late 2000’s. There is no debate about where the 12th man originated. Seahawks fans have done well embracing the idea but it was hardly their concept.

  47. Bandwagon Hawks Fans?

    So what you’re saying is that fans of your teams left and became fans of the Hawks over the last few years?

    Makes sense since NO team in the NFL has been as successful as the Hawks since Carrol’s arrival.

    Welcome Ex Niner, Pat, Steeler, Broncos, Colts, Cards, Rams, Panthers, Packer, Lions, Cowboys, etc, etc, etc fans…

    Welcome.

  48. Dawg Pound Wannabe …..
    The 12th man is 3 guys when they are losing, try filling a stadium when all you have are traditions of greatness.

    Sure you guys rock the seismic meters like a small quake

    But we raise the water of Lake Erie to flood levels from just tears…..

  49. this is stupid – the Colts have had the 12th man in the ring of honor well before “we want the ball and we are gonna score” so the fact that the Seahawks fans think it’s theirs is silly to begin with … thanks for all those Andrew luck flags

  50. Expire? It got revoked during the 4th of the NFC Championship game when half the crowd fled like George Costanza in a house fire.

  51. “What NFL team has been better than the Seahawks since Carroll arrived 5 years ago?”

    I’m not a Patriots fan (they beat my Eagles), but objectively they have been a better team.

    Seahawks regular seasons 2010-14: 50-30 (0.625)
    Patriots regular seasons 2010-14: 63-17 (0.788)

    Seahawks playoff seasons: 4/5
    Patriots playoff seasons: 5/5

    Seahawks conference championships: 2 (2 wins)
    Patriots conference championships: 4 (2 wins)

    Seahawks Super Bowl appearances: 2 (1 win)
    Patriots Super Bowl appearances: 2 (1 win)

    The Seahawks faced the Patriots twice in this period. In a 2012 regular season game in Seattle, the Seahawks beat the Patriots 24-23. In Super Bowl XLIX, on a neutral field in Arizona, the Patriots beat the Seahawks 28-24.

    While the two teams have been close in number of Super Bowls, the Patriots have been simply dominant in the regular season and when they played on a neutral field, the Pats were the better team.

  52. ayyyjayyy,

    The short answer is the identity of the old Seahawks fan base is getting lost in all the “12th man” marketing.

  53. The whole thing is silly.
    Seahawks make money on flags (and other items) with their team colors.
    Texas A&M makes money on flags (and other items) with their team colors.

    Its not like anyone is confused if they should be an Aggie fan or a Seahawk fan based on the use of the 12th man phrase.

    Its not like Wendy’s proclaiming “Have it Your Way” and ripping off Burger King and potentially customers.

  54. I know math is hard for all the haters, but answer this…

    What NFL team has been better than the Seahawks since Carroll arrived 5 years ago?

    What QB has been more successful than Wilson since he arrived 3 years ago?

    Your fear is palpable, and it should be…

    Oh sorry.

    pal·pa·ble
    ˈpalpəb(ə)l/
    adjective
    adjective: palpable

    obvious, clear, plain (to see), evident, apparent, manifest, staring one in the face, written all over someone;
    appreciable
    “his fear of the Hawks was palpable”

    Wow. You managed to navigate your way around Google. Here’s the thing higheriqbutlowerpayingjobthanme, the palpable fear you speak of is a byproduct of the Seahawks being very, very good. This is same reason why their bandwagon is so huge. When the fear subsides, so too will the bandwagon.

    I know math is your strong suit so I don’t need to tell you this – I’ll just put it out there for everyone else:

    Soulless fan base + success = bandwagon.

    Soulless fan base – success = move team to Oklahoma City.

  55. muslimponder says: Feb 7, 2015 3:17 PM

    You idiots saying Seahawks fans only started following the team in 2012 are the real bandwagoners, because apparently you missed Seattle fans causing an earthquake during Marshawn Lynch’s “Beastquake” run against the Saints in the 2010 playoffs, a sold out crowd for a 7-9 team.

    2012 isn’t the first year Seahawks fans supported the team, it’s the first year the team was really good enough to force their way into the national conversation and make you and the mainstream sports outlets take notice.

    ——————————-
    Right, because their previous trip to the Super Bowl before these most recent two wasn’t enough? Yes, “fan,” Seattle has played in three, count ’em, three Super Bowls.

  56. Unbelievable that a common use phrase such as that could be trademarked. Hope the courts cancel the trademark outright and let any team with a supportive fan base use it. Was used for decades before either A&M OR the Seachickens.

  57. YouEnvyTheSeahawks says: Feb 7, 2015 3:42 PM

    Lol at all these salty, jealous haters.

    ———————————–

    Jealous of NOT FIRST place? I don’t think so. In competition, there is first place, then all the rest are the same.

  58. Seahawks regular seasons 2010-14: 50-30 (0.625)
    Patriots regular seasons 2010-14: 63-17 (0.788)

    Seahawks playoff seasons: 4/5
    Patriots playoff seasons: 5/5

    I don’t really care which team is judged better in the last X years.

    But data like this is suspect.
    At the risk of sounding like I’m saying the Patriots don’t deserve credit.
    Being in a division with 3 teams that cant get their act together, and have not for YEARS, sure helps them get to the playoffs over and over.
    It also helps secure a high seed.
    So in this X years, was it harder to win a division with Miami, Jets and Buffalo or SF, AZ and St Louis?

    If you want to grade teams on making the playoffs, Does Carolina deserve more credit for making it at 7-9 over when New England was left out at 11-5?

    The hurdles a team over comes says much more then simple winning percentage or how far a team advances.

  59. “Always surprised at the amount of animosity towards Hawks fans. They’re having a good run, they should take the time to crow and open the bandwagon for extra fun.”

    same here . . .not sure what Hawks fans have done that differs from any other fanbase. some loudmouths sure, but plenty of other diehard fans who have been cheering them on through the good years and plenty of down years too, just like everyone else in the league.

  60. natelan says: Feb 7, 2015 2:44 PM

    If they have been licensing the phrase for a measly $5k, they obviously don’t want the money and don’t plan to gouge the Seahawks.

    They’ll probably raise it a tiny bit for inflation, say maybe $6.5k annually.
    _________________________________
    If I were one of the people making that decision for Texas A&M, I’d be asking for significantly more. Not an outrageous figure, but a decent sized one. Why? As the story states, “that licensed the Seahawks to make limited use of the term for payment of only $5,000 per year”. Seattle’s use of the 12th man has been anything but limited. It’s become their go to PR bit, and they’re making a ton of money off of using it in their merchandising. If you’re using another person’s or organization’s intellectual property to make money, you tend to have to give them a sizable cut of the profits.

  61. Seahawks are the 2nd best team in football. That’s a lot better than your team unless you root for the Pats. They’re #1. Captain Obvious gotta go.

  62. ” .not sure what Hawks fans have done that differs from any other fanbase…”

    Your team dared to upset the established power structure in pro football, that’s what. That brought the jealous loser haters out in force.

  63. I find the whole thing laughable. Virtually every team in the league has referred to their home crowd as “the 12th man” for years.

    All of a sudden, Seattle has a marketing breakthrough and they act as if they actually came up with the term.

  64. In these PC times where somehow even NFL players wear pink for a month, I’m actually surprised they call it the 12th man even though there are children and women who are ‘Hawks fans.
    All they gotta do is change the slogan to the 12th Person and problem solved.

  65. Do the dopes in Seattle realize that only 11 people play. Their team doesn’t get a special exception for 12 just because they play in an acoustically friendly stadium enhanced with piped in crowd noise.

    Patriots= #1

  66. The “12th man” loud volume is great…no one gets to hear the Legion of Disappointment trash talking about things they cant deliver on! Too bad they cant drown out the noise of the Seattle Cinderella fans making excuses for losing the superbowl.

  67. It is so funny how everyone thinks that all fans of the Seahawks are bandwagoners. Hey I get it we were not very successful for many years but that doesn’t mean we didn’t have lots of fans. It is just the problem that the east coast forgets that there is a whole country out there on the other side of the Mississippi river. We retired the number 12 jersey for the fans a long time ago. I was a fan of the Houston Oilers prior to 77 then moved on to the Seahawks once they were established.

    I get it you hate us because we are proud of our team. Too bad… Good luck to all in the new season I for one can’t wait.

  68. As a lifelong SEAHAWKS fan Id like to see it go tbh. I feel that our bandwagon is just too huge that most people just jump on it because we’re amazing. Nothing more obnoxious than a bandwagon fan, and it’s disappointing that when anyone thinks about our fanbase, all they have written up in their minds is “bandwagon” while there are a lot of fans of the team that have been with the franchise even in the dark days. So Id like for us just go to back to “SEAHAWKS fans” not the 12th man where the man is half fan half bandwagon. Go Hawks.

  69. @SEAHAWKBMX- You don’t expect all these hating losers who spend their weekends trolling Hawk articles to be able to research something like that, do you?

  70. Let it expire. They can always continue to pump in artificial crowd noise and nobody will know the difference.

    12th Man? Didn’t anyone ever tell them jnobody can give themselves a nickname? Goerge Costanza tried to call himself T-Bone. You saw how that turned out.

  71. 12th Man will continue and the Seahawks should pay for the right to have use to the trademark. School gets funds and everybody wins………My guess is the amount should be about 10 times the agreed to sum…….Pay 50K a year.

    Go Seahawks!

  72. I love how people love to hate the seahawks. Makes us stronger. Chip on the shoulder type of thing. Thank you very much. We’ll see the pats next year in the superbowl. And we will handle business. In the mean time, worry about your own team.

  73. Nobody hates Seattle, they are a good story but Sherman, Baldwin and company should have kept their mouths shut. Seeing them on the sidelines bragging and trash talking and then losing made them look really bad. Baldwin “im a beast!” comment was ridicules coming from a mediocre receiver. Every team says “wait until next year”, “this makes us stronger” etc,etc.

  74. patriots56 says:
    Feb 7, 2015 6:24 PM
    The “12th man” loud volume is great…no one gets to hear the Legion of Disappointment trash talking about things they cant deliver on! Too bad they cant drown out the noise of the Seattle Cinderella fans making excuses for losing the superbowl.

    0 1

    Who’s making excuses? Butler made a hell of a play…Good win…mocking people after a win is a low class as it gets. Wouldn’t expect anything else from the Boston area since their teams discovered winning 15yrs ago. Celtics aside. You’ve had sports teams since the early 1900’s….Seattle, 1960’s. Let’s hope the Mariners don’t go on a 85 year drought

  75. Imsaneinthebrain worry about our own teams? Funny when you and every other Seattle thought they were gonna win the Super Bowl y’all wanted to cram down our throats how “great” Seattle was with all the arrogant posts and excuses for when they lost but now that it’s all come crashing down to earth we’re all supposed to worry about our own team? Nice

  76. DOGSWEAT must be smoking too much of his meth, LOL. 49er supremecy??? You must be hilosinating about the 1980’s, haha. How’s that awesome coach doing, that you morons used to claim was gods gift? I think his name was Yimmy Harblow, or something. BTW, coming from a person that lives in the East Coast… I would say there are probably a lot more drugs in Cali than in Washington state, LOL.

  77. Having their souls crushed by #12, I’m thinking they’ll probably be okay in giving it up if A&M wants too much money.

  78. Loving the hate. It’s delicious…

    Seattle has been Seahawk-crazy since 1976. Later, in the Chuck Knox era when we were playing for AFC titles the team retired #12 for the fans; we were really loud, and at the right times too. We were in the game, like a 12th man.

    Every team has a 12th man – KC refers to theirs on occasion and I’ve heard it used for by Saints and others too. Glad the fans are in the game!

    Glad also to remind you that the window is still wide-open for Seattle, and chances are you’re going to be seeing us in the post season later this year. Can’t wait ! Go Hawks !!

  79. @emphraser –
    “Soulless fan base + success = bandwagon.

    Soulless fan base – success = move team to Oklahoma City.”

    That was a perfect example and, undoubtedly, one that will soar above the pseudo-intellectual ‘myIQishigherthanmybankbalance.’ Should he be reading this and not have time to google it:

    Pseudo-intellectual –
    1. One who attempts to flex intellect that does not exist within his own mind.

    2. Can probably be found with a thesaurus in hand, while in a chat room, looking up new insults that are synonymous with “stupid” in order to boost his own undeserved ego.

    3. Typical cases of pseudo-intellectualism involve pre-pubescent 15 year olds that think they have everything figured out, including, but not limited to: life, religion, politics, sports, education and sex. Ironically, they have never quite experienced either of the aforementioned.

  80. I love it when something that was catchy at 1st, becomes annoying and pompos. What? Seattle is the only NFL team with dieheart fans? Hope Texas won’t let them use it anymore. Make the Seattle fans come up with something original IF THEY MUST have a identity to feel SPECIAL.

  81. 2nd place is the first loser.

    Seasterisk fans are so sensitive. Can give all the trash talk they want but can’t take it.

    #trentdilfer

    #gohomehawks

  82. Simple fix, put a dash between the 1 and the 2 and it’s now the more appropriate 1-2th Man or the 1-2’s!!!

    I love now that Seahawks fans can never stop looking at that number without seeing that dash, whether it is there or not. Going to be a frustrating from here on out the the 1-2’s!

  83. I wish they’d just let it expire.

    In two years nobody will care anymore. And all their current bandawagon fans will have moved on to the next thing.

  84. They have been called “The 12s” as a collective group over the past couple years, probably setting groundwork in case the “12th man” is lost.

    I still haven’t seen any statistics to support the bandwagon fan theory. Not even sure what would be statistically relevant on those stats anyway.

    I think social media allows fans to be more vocal and when you develop a rivalry you didn’t have before (SF) and success, it makes it seem more bandwagon(y) than earlier but I think Seattle has always had a strong, loud fan base especially the Kingdome years.

  85. I love Seachicken fans saying other teams fans are jealous of them.
    The Chickens were doormats for so long and are about to become that way again very soon.
    Why would fans of the Steelers, Cowboys,49ers, Packers, Patriots, Giants and etc. All those teams have multiple Lombardis and you have one measly one.
    Hysterical.

  86. Texas A&M is just mad because nobody thinks of them when the “12th man” is mentioned. They can’t handle that they’ve been playing second fiddle to Seattle in terms of popularity.

    Oh, and isn’t it peculiar that A&M didn’t get mad when the Seahawks used the 12th man back in the 80’s? Why is that?

    OH, because they weren’t smart enough to get money out of the Seahawks for it. That, ladies and gents, is the underlying issue. A&M just wants something for nothing.
    ————–
    This, and all other posts are typical “I don’t really know anything except making fun of Seattle seems cool” crowd crap.

  87. Pretty sure bandwagon fans don’t sell out 95 straight games…hate on losers

    —————

    not even close to a record. NFL stadiums sell out routinely in most cities. The measure is the fan on the street.

  88. bartpkelly says:
    Feb 7, 2015 8:58 PM

    I still haven’t seen any statistics to support the bandwagon fan theory. Not even sure what would be statistically relevant on those stats anyway.

    I think Seattle has always had a strong, loud fan base especially the Kingdome years.
    ***********
    Amen! Finally someone talking some sense. I was lucky enough to attend college where the Seahawks had their summer camp. I was at the practices almost daily and the stands were always packed. That was in the late 70’s, before the Seahawks had won anything.

    I think a part of the bandwagon phenomenon in the last three years can be attributed to drafting Wilson. Lots of new Wilson fans for sure, even some who have never watched football before. All I can say to every type of “new” fan is “welcome aboard!” Enjoy the ride!

  89. Patriots dynasty > Seahawks dynasty…oh wait. Seahawks don’t have one. Oh well at least they have the Supersonics…oh wait. They forgot to show up to their games, so they moved to OKC. What a joke of a city.

  90. Loudest Outdoor Stadium in the world!!!!! Ohhh Nevermind that goes to Kansas City!!!!!!!! Arrowhead is waaaay louder than Seattle, in fact Seattles stadium is pretty much a dome and kc is still louder!!!!

  91. The Seahawks are way ahead of you. They have trademarks pending for a complete line – all around the 12’s which has already been deemed to not infringe on 12th man

    Non issue, non story

    ——////————
    O, so now who is the cheaters!!!!
    LOL you try to use the legal sys to cheat your way around the fact that A&M owns it……,legion of cheaters

    Cheaters…….SeaChickens are cheaters

  92. You can’t trademark the number 12, so….

    12th Man – Trademarked by Texas A&M
    12th Fan
    12th Rooter
    12th Person
    12th Player
    12th …

  93. Wholly crap! People have been bashing the Seahawks fans for the past 2-3 years. Must be a lot of bandwagon posters on here.

    All kidding aside. As a Seahawks fan since their inception, I don’t care about the whole 12th man thing. I was in my teens when they retired the #12 in honor of the fans. I thought it was kinda cool with the word fan on the back. Got one for Christmas. As for TAMU, eh, who cares. They probably agreed to the price when Paul Allen asked them how much were they willing to spend to fight it in court fees. “I’ll start with 100 million, what say you TAMU?” “Uh, $5000.00 a year is good.”

    As for my fellow fans that screamed dynasty. Get over it. Let the seasons play out. This team is built to get to the playoffs for the next 3-5 years at least, along with challenging for a spot in the SB during that span. Let’s see what happens.

    Additionally, every team has fringe fans that jump on board when team X does extremely well and wins a SB. Wish this internet thing was around in the 80’s, 90’s and at its full force in the early 2000’s. Then you’d see the new 9er, Bronco, Cowboys and Pats fans all over that were fringe fans.

    As for me, a lot of average years has been punctuated with 3 SB appearances in the last 10 years. So far I’m good with that.

  94. 12th man is perfect for the pasty fat guy in Seattle who thinks it cool to paint his face. In reality the 12th man is the lamest group of fans in NFL. Hey 12th man where we you five years ago when nobody even knew Seattle had an NFL team?

  95. It’s Seattle’s own fault and they are going to have to pay up for it. The organization has known it’s never been the true 12th man, even though the fans act like they don’t even know Texas A&M exists.

    Since its been built up and hyped to new heights by the Seahawks they’ve got to make up for that

  96. BREAKING NEWS! MARSHAWN LYNCH SIGN AND TRADE DEALT TO THE RAIDERS FOR THE 2015
    DRAFTS FIRST ROUND SELECTION OF THE RAIDERS.
    The HAWKS select BRANDON SCHERFF OT IOWA

  97. ihatetheeffingjets says:
    Feb 7, 2015 9:28 PM
    Pretty sure bandwagon fans don’t sell out 95 straight games…hate on losers

    —————

    not even close to a record. NFL stadiums sell out routinely in most cities. The measure is the fan on the street.

    2 2

    Where did “record” enter your feeble mind from the statement I wrote? If the measure of bandwagon is the fan on the street maybe you should stop sleeping under bridges and “taking the pulse of the street”

  98. “Texas A&M is just mad because …”

    mrwalterisgod: Did you even read the piece?

    synopsis: A&M wants to continue the current arrangement.

    So try a new post beginning with “Texas A&M is just content because …”

  99. “The hurdles a team over comes says much more then simple winning percentage or how far a team advances.”

    Well, that’s why I pointed out that the Patriots did actually beat the Seahawks when they played on a neutral field. We’re actually really lucky in that sense – both the Patriots and the Seahawks have been excellent NFL teams, and you only rarely get to see such a matchup in the Super Bowl.

    Division strengths are interesting to compare, but remember that the Jets were in the AFC Championship in 2010, the same year nobody in the NFC West finished over .500, so that’s closer than we think of it today.

  100. How about: The 2012th man? That’s when the Hawk fans came out of hiding. 12th man will always be a Texas A&M thing, no matter how much those guys in the North west pay

  101. Its true the refs gave the 1st SB to the Steelers but the sad thing is neither team deserved to win that game. Last year with all the PED suspensions and roid rage incidents everyone knows they were all juiced up. This year the bully just took a punch in the month and couldn’t respond well enough to win. The 12th man is now irrelevant and it wouldn’t surprise me if they were also pumping in noise like a lot of teams do.

  102. Oh my, they really have got themselves in a dilly. Perhaps they go with the ‘crotch grabbers’ or the ‘football poopers’. Before each game a special fan could do their thing atop of the endzone to get everyone going. Those fans love that stuff. As far as I can tell, those are still available. Could also go with ‘the Munsons’ (kingpin reference ).

  103. pantherpro says:
    Feb 8, 2015 12:13 AM
    12th man is perfect for the pasty fat guy in Seattle who thinks it cool to paint his face. In reality the 12th man is the lamest group of fans in NFL. Hey 12th man where we you five years ago when nobody even knew Seattle had an NFL team?

    Haha coming from a panthers fan. Your “team” is 7-2 against us and have never won in Seattle. The Panthers haven’t been relevant in the last decade and will continue to be garbage as long as Cam Newton is throwing the ball over there.

  104. THERE IS ONLY ONE “12” THAT MATTERS AND HE IS YOUR REIGNING SUPER BOWL MVP QUARTERBACK THAT COMPLETELY OWNED THE LEGION OF BUMS. ALL OTHER 12’S ARE IRRELEVANT SO IT IS A WASTE OF TIME TALKING ABOUT THEM.

  105. hungryhungryhibbert says:
    Feb 7, 2015 4:56 PM

    this is stupid – the Colts have had the 12th man in the ring of honor well before “we want the ball and we are gonna score” so the fact that the Seahawks fans think it’s theirs is silly to begin with … thanks for all those Andrew luck flags
    ——–
    Didn’t realize I was going to be teaching history all weekend.
    For today’s lesson:

    2007 – Colts induct “The 12th Man” into their Ring of Honor

    Jan. 4, 2004 – Hasselbeck says, “We want the ball and we’re gonna score!” after winning the OT coin toss in Green Bay.

    1984 – Seahawks retire #12 for the fans.

    See, A&M was probably unaware of what the Colts did, but they surely have peeps monitoring these comments. Now the question is, does A&M make them remove it with a Cease and Desist letter, or do they just bill them for it?
    If the latter, you & I should get commission for it 🙂

  106. Before I begin, I am not a Seahawks fan.

    First off ALL teams have bandwagon fans, those of you who root for other teams who like to slam the Seahawks, you are fooling yourself if you think your fan base doesn’t have them. All teams have diehard fans, all teams have casual fans, and all teams have fans who only pay attention when their team is winning. ALL of them.

    I remember Seahawks fans being passionate long before they were winning, back when they were in the AFC West. They support their team just like EVERY OTHER fan base in the NFL. So I don’t buy into all the bandwagon hate.

    HOWEVER, Seahawks fans REALLY need to get over themselves. You guys did not invent being fans, you aren’t the best fan base in the NFL, but you are certainly the most in love with yourselves, that is a fact. The 12 thing is fine when the team bestows it upon you. But why in the world would someone wear a 12 jersey with FAN on the back, or fly a 12 flag on their car, or whatever else? You should be supporting the TEAM, as a fan you should be celebrating the TEAM, not spending a ridiculous amount of time patting yourselves on the back. Get over yourselves, it’s just sad.

  107. @seahawksbmx the colts putting the “12th man” in their ring of honor is not the same as Seattle marketing the “12th man” slogan as I doubt the colts made any money off that induction whereas Seattle makes money off merchandise promoting the “12th man” which is why Texas A&M gets paid by Seattle for its use. I personally think its dumb to trademark a slogan but it is what it is and Seattle makes money off of it so in turn they have to pay the owner of the trademark. Didn’t know I’d be teaching common sense today

  108. They shouldn’t pay A & M. A enterprising 12 has already trademarked “12s” and is willing to let the Seahawks use it for free. Most fans call themselves 12s anyway.

    Too the dude that said 12 stands for our Superbowl record… maybe but I’ll take a Lombardi and three NFC Championships in the span of 10 years any time.

  109. No, it’s not the same, nor did I ever imply it was. I was simply calling him out for his revisionist history – whether it was intentional or as is often the case, simple ignorance.
    Didn’t know I’d be teaching Reading Comprehension 101 today.

  110. I was making reference to the part where you said “A&M was probably unaware of what the colts did” and then referenced A&M billing them for it. I was stating that A&M can’t expect the colts to pay for the use of it as they are not using it to make money like Seattle is. I didn’t know I’D be teaching reading comprehension today.

  111. “The 12th Man has been around since the Seahawks first populated the Kingdome back in 1976. And the Kingdome really got rocking when Chuck Knox arrived in 1983 and led the Hawks to the playoffs. In fact, the team retired the No. 12 in honor of the fans in 1984 as the Hawks were busy finishing their best season to date (12-4).

    But as the 1980s wore on and opposing teams got tired of trying to shout above the din of the Kingdome’s deafening denizens, NFL owners actually voted to shut up the fans. The 1989 rule covered the entire league, but everyone knew it was aimed mostly at the Seahawks, their 12th Man and the Kingdome.”

    Google it.

  112. The 12th man has been used by most teams in the league for decades. The Seahawks did not come up with it at all.

    If SeaHawk fans want something of their own, they’re going to have to develop something of their own, not steal it or buy it and say they came up with it.

    I suggest something that focuses on reality, like:

    The 12th Loudmouths
    12th Bandwagon Fans
    Losers (my favorite)

    Hey, whatever happened to that genius Seattle fan that got the “Seattle Super Bowl XLIX Winners” tattooed on his arm?

  113. PriorKnowledge says:
    Feb 7, 2015 10:20 PM

    You can’t trademark the number 12, so….

    12th Man – Trademarked by Texas A&M
    12th Fan
    12th Rooter
    12th Person
    12th Player
    12th …

    12th Moron

  114. Reality check to all you haters outside of Seattle.

    Seattle’s rabid fan base is not based on a number “12.”

    We were rabid fans in the Kingdome.

    But continue to take shots at Seattle, their fans, our team…we love being hated. And one play from being back to back SB Champions, which by the way, most of you had Seattle not even making it back to the playoffs.

    Hate on!

    Go HAWKS!!!

  115. Nice Take @Savage Lizard

    Without a doubt Seahawk fans are taking claim to the title as if no other team can support their team more than they do. Listen, all teams have fans, all teams yell and scream during games, but most of them don’t have accustically designed stadiums that help direct those screams and yells down to the field. So stand up and scream all game long like you make a difference if you want…me I would rather sit from time to time and stand and chear when needed.

    Yes, Seattle has some great fans, but so do 31 other teams, some of which have a much richer history than yours.

    It reminds me of kids these days that give no respect or credit to their elders for all they have accomplished in life…no respect.

    You didn’t invent being a fan…and you certainly didn’t invent winning football…as Savage states…get over yourselves.
    Take it all in stride you mighty 12’s…because before you know it, this will all be a distant memory.

  116. bemecomics says:
    Feb 8, 2015 3:07 PM

    They shouldn’t pay A & M. A enterprising 12 has already trademarked “12s” and is willing to let the Seahawks use it for free. Most fans call themselves 12s anyway.
    ______________________

    I hate to tell you this but $5k a year is pretty much letting them use it for free for a billionaire.

    The fact is A&M owns the term, uses it profusely in their marketing and with the 12th Man Foundation.

    And to the guy who pointed out the history of the term 12th Man, I doubt any Aggie would claim that we “made up the term”, I believe we were the first to use it in a regular fashion and as part of our identity though.

    I personally have no issue with Seattle’s use of the term as they seem to do the term justice. The gameday experience in Seattle is outstanding from what I’m told by my friend who lives in Seattle.

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