Marshawn Lynch seeks trademark on his new catch phrase

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As catch phrases go, it’s a little clunkier than “that’s what she said” or “what you talkin’ ’bout?” or “did I do that?” or “hoochiemama.”  But Seahawks running back Marshawn Lynch has a new catch phrase, and now he wants to legally own it.

Via the Seattle Times, Lynch has applied for federal trademark protection of the phrase, “I’m just here so I won’t get fined.”

Filed last Wednesday, the move will fuel predictions that the inherently unpredictable Lynch isn’t ready to retire.

The goal of filing for trademark protection would be not to allow Lynch to apply the phrase to T-shirts and hats and other merchandise, but to prevent anyone else from doing so.  He previously obtained trademark protection for “Beast Mode” and “About That Action Boss.”

Lynch repeatedly uttered the phrase from which he now intends to profit at Super Bowl XLIX Media Day, refusing to provide actual answers to the questions posed to him.  The NFL endorsed Lynch’s say-nothing approach by not fining Lynch.

If other players begin to realize that:  (1) there’s no downside to uttering a catch phrase in lieu of taking to reporters; and (2) there’s a potentially significant upside in doing so, get ready for all sorts of non-responsive responses at press conferences, from “I don’t like you” to “you smell like beef and cheese” to “these pretzels are making me thirsty.”