NFL projected $28 million profit for Super Bowl XLV

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One of the biggest problems with having a trial in an open courtroom is that the process of trying the case results in all sorts of secrets being exposed.

Here’s one that emerged from the recently-completed trial regarding the Super Bowl XLV seating fiasco.  Via Jeff Mosier of the Dallas Morning News, the NFL projected $28 million profit for Super Bowl XLV.  In contrast, Super Bowl XLIV in Miami generated a profit of $7.4 million, and Super Bowl XLIII generated a profit of $2.3 million.

That figure doesn’t include TV contracts or sponsorships.  Which means that playing the game in a really large stadium is good for business.

Which begs the question of why Cowboys owner Jerry Jones hasn’t tried to host another Super Bowl in his really large stadium.  Maybe it’s the lack of a reliable plan for removing multiple inches of ice that may or may not return the week of the game.  Maybe it’s the ticket fiasco.

Regardless, it’s not for the lack of a profitable game.

21 responses to “NFL projected $28 million profit for Super Bowl XLV

  1. 28 mil is pocket change for these guys. Its the TV money that they’re after which is far far larger than 28 mil.

  2. Think of it like this. If the NFL only made $1 of profit off of each house that watched the Super Bowl, they’d make like $200,000,000 profit. And I bet they make more than a buck a house.

  3. GASP! A private business made a….PROFIT….that’s a 4-letter word in today’s liberal society. Unless you’re Apple, GM, a “non-profit”, or any company owned by George Soros.

    I’m happy the NFL made a profit. They should strive to make more profit whenever they can. Liberals should be all for it too since our ridiculous “tax-the hell-out-of-everything” system will bring in more tax dollars off of NFL profits that will be wasted on “green” energy and “social justice” causes.

  4. That amount of “Projected Profit” as the NFL calls it – All for a “Non-Profit” Organization according to themselves And The IRS!?!?! Seriously?

  5. Pretty sure that I won’t ever go to a super bowl in this lifetime when it is just too much fun to have a party & ignore the sorry halftime shows they put on!!!

  6. $1 billion = 1 Instagram

    $28 million = 1 Romo

    Just to put the numbers in perspective.

  7. “I’m happy the NFL made a profit. They should strive to make more profit whenever they can. Liberals should be all for it too since our ridiculous “tax-the hell-out-of-everything” system will bring in more tax dollars off of NFL profits that will be wasted on “green” energy and “social justice” causes.”

    While normally I would agree, the NFL does not pay taxes as it is a non-profit.

  8. “Non-profit” organization make a TON of “profits”. They do so by claiming that they are performing a service for society, so they take in donations, put them in a bank, apply 90% administrative fees, then apply ridiculous criteria for “distributing” the rest of the money to those who they said would get it.

    UNIVERSITIES are “non-profits”. I work for one that made $800 million in profits from developing anew drug through research last year. But guess what, tuition STILL goes up, and the University claims that it is poor. Yesterday I saw a posting for an Associate Professor position with a $270k salary. My University has about 2,400 Professors. THAT is why tuition always increases and why research is so important, the goal is to get as much cash out of the students and the federal govt as possible.

    But yeah, the NFL is the “evil” one b/c it made a “profit”

  9. Each individual team is for profit, but because league revenue goes to the teams and not the actual league (save salaries) it is a not for profit organization… Seriously not that hard to think about guys

  10. The Packers are technically a publicly owned non-profit as well, although we don’t begrudge them that because otherwise they’d be the L.A. Packers.

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