High estimates put cost of fixed cameras at $25 million

AP

Well, at least now we have an estimate of how much “too much” might be for NFL owners.

And it could be less than $1 million per team.

After being shamed for crying poor in the face of Patriots coach Bill Belichick’s proposal to add fixed cameras at boundary lines to help with replay reviews, the league eventually came back and said it would research the topic further.

ESPN.com’s Kevin Seifert did the same, and after talking to industry experts, estimated the cost of outfitting 31 stadiums at somewhere around $20 million, or even up to $25 million.

At the higher number, that comes out to a little less than $782,000 per team.

For something which could change the game.

Assuming the league didn’t sell the marketing rights to the cameras the way they did with their sideline tablets (which there’s a zero percent chance they won’t do).

Seifert’s article pointed out some of the potential complications, including the positioning of the cameras to get usable angles, and how it might impact sight lines for fans.

But for a league that generated $12 billion in revenue last year, the estimated cost seems a pittance.

Even if the cost was double, it would still be.

64 responses to “High estimates put cost of fixed cameras at $25 million

  1. Why not have ESPN, CBS, NBC and FOX pay for them? They get access to the footage for the broadcast they can pay for the cameras.

  2. It’s less than the cost of a serviceable special teams player! Pittance indeed.

  3. The only way the league would consider this is if they thought it would somehow hurt the Patriots.

    Amazing, isn’t it. The Colts and Ravens file complaints against the Patriots, and the league can’t act fast enough to launch investigations and change rules.

    But let Belichick suggest something that will actually make the game better, and they dismiss it out of hand.

  4. Divide that estimate by two unless the “partners” mantra of the players only applies when they get more money.

  5. Come on now,everyone knows the NFL is operating on a shoestring budget.All their money is invested in the Wells report for deflategate.

  6. I enjoy ripping on the NFL as much as anybody, but I can’t see these cameras making a difference in any way/

  7. “Belicheat also wants cameras on every team’s practice field and recording devices in their coaching and executive offices”

    Belicheat…bwahahahaha! Did you just make that up?

    Please sir, sheathe that rapier-like wit, lest you hurt someone!

    Seriously though, you should copyright that gem before someone steals it.

  8. Give Goodell a “measly” $20,000,000.00 per year for his awkward, clumsily manipulative and buffoonish attempts to wear a suit, botch every call and look like he hopes no one knows he has no idea what he’s doing — and that covers the cameras right there.

    Oh, and as everyone knows — don’t stop shopping at your first offer.

  9. But think of all the network and internet news revenue that’ll be lost from not talking endlessly about bad calls…

  10. $25 mil? They’d see that money in no time by bidding out the naming rights to Canon or Nikon.

    “Let’s look at this play again via our Canon Rebel Redzone cameras…”

  11. Make Robert Kraft finance the cameras as part of the Patriots DEFLATEGATE punishment.

  12. That seems like a high number considering how camera technology has gotten exponentially better and cheaper in the last few years, so even if that is the high end it would likely be much cheaper, marketing aspects aside.

    In other words: THERE IS NO REASON NOT TO MOVE FORWARD WITH THIS.

  13. The vast greed of these owners sickens me.

    What they’re going to find as they ruin the game while raking in billions and crying poor that people are going to find other things to do.

    In fact I already have much of the time. I used to watch every possible game. Now I watch just the Pats and playoffs, that’s it. If they keep it up I’ll just find something else to entertain myself with, there is so much else in the world to do.

  14. I suspect Paul Allen has $25 million in personal footwear.

    Also, something tells me a quick call to Auto Zone would result in a sponsorshop to pay for the cameras twenty times over.

  15. It is all about money with Goodell, a tool for the owners. It goes to show you how little regard the lords of the NFL have for the game, with their unwillingness to do this which will help the game, and their willingness to expand the regular season and playoffs, which will hurt it.

  16. Dear Roger,

    Just call GoPro. Call it “The GoPro Touchdown Angle” every time the game broadcast uses it. They will give you the cameras for free tomorrow.

    Sincerely,
    Me

  17. “Cameras? GET YOUR PRIORITIES IN ORDER.

    Moving the Point After Touchdown back, now THERE’S a real issue.”

    – NFL

  18. Hell the networks would probably be happy to split the bill for the cams; the additional commentary/controversy would make them happy.

  19. FinFan68 says:
    Apr 8, 2015 1:18 PM
    Divide that estimate by two unless the “partners” mantra of the players only applies when they get more money.
    ————–
    I see someone hasn’t been keeping up with the CBA. The owners get to keep something like $1 billion of the revenue earmarked specifically for maintenance, upkeep, stadium expenses, etc that’s not shared with the players. Revenue after that is split amongst the owners and players.

  20. As stated above, the greatest focus should be put on the actual camera positioning and sightlines. Do the best you can in time for the preseason games and hopefully enough data will be collected in those 4 weeks so that any necessary adjustments can be made before the season kicks off.

    The most important thing to me is that the league takes every opportunity to prove to the public that there is zero intent to fix NFL game outcomes or even just scores/spreads.

  21. Using 9B as a conservative (I can’t believe I typed that word) estimate of profits, using the high end of camera cost, it would be less than .05% of the NFL profits.

    Yup, far too expensive to do!

    /sarcasm

  22. So you’re saying that to add the hardware to could aid in the upholding the integrity of the game will cost about the same as the Bears are paying Jay Cutler….
    Gee, I don’t know, I think I’d take the cameras.

  23. $15.5mil for cameras. Infrastructure costs of at least that much. More than $31mil before we look at the labor costs of installing the equipment, before the potential lost revenue if seats are taken out, and before negotiating with stadium owners for those stadiums not owned by the team/team owners.

    A considerable sum of money spent, and all it will take is one player getting between the ball/ball carrier and the camera to negate the ability of the camera do to its job. It’s not going to be the costs that could kill this project, it’s going to be a cost/benefit analysis.

  24. Why is everyone talking about Goodell? It was Mara that went public and said it was “cost prohibitive”. I guess if it’s raining where you are… that is Goodell’s fault too.

  25. 25 million per team = 2.5 million over a ten year period (unless they’re disposable like Bic lighters).

    As usual, the tone deaf owners fail to understand what their customers want, which is to get the call right. The owners fought existing review process at the beginning too.
    .

  26. How much did it cost to recently replace both goal posts in every single stadium and I would assume all practice fields? Those things can not be cheap. Cameras on the goal and sidelines would have a much greater impact on the game.

  27. obstructing the view?

    come on, this isn’t the nba, fans dont get to sit in folding chairs with their toes on the sidelines, they are 10-20 yards away or more in most areas of the stadium. these cameras need not be any bigger than a go pro which is the size of a soft ball.

    oh meanwhile they have the one on wires that zip to any point on the field? put them in the rafters if its a dome, or put them on the tips of the goal posts looking down or something

    crazy how the league will spend time money and effort on things like the PAT or european expansion plans (things that NO fans were asking for) —- but they will drag their feet and make a dozen excuses about something that the fans actually want

  28. Look, I don’t feel sorry for owners or buy the poverty argument when it comes to this subject.

    However, as business owners, there’s a million things to spend money on that “could” impact your business and make it better, but that’s not the actual question.

    The question is, for nearly $1mill – what’s the return on my investment? Does it make my franchise more valuable? Does it sell more tickets or concessions? Is this something that can make me money – is this an investment?

    The answer in this case seems to be “no,” and the owners voted accordingly.

  29. Beli-Cheat, Beli-Cheater, Beli-Cheapshot, Beli-Counterfeit, Beli-Fraud, Beli-*, Beli-Deflater, Beli-mposter, Beli-Brady-Melodrama-Cameraman-SuperBowl-Practice-Recorder..

    Take your pick.

    Either way it’s always going to be *Patriots

  30. Where are they getting their cameras from. Go buy 4 Iphones for each stadium and press record while near the end zone (to all the people with dislikes I was joking). Im sure you can find cameras cheaper than that

  31. Still cost too much for these povertly stricken owners. The NFL should ask the states to float a loan to pay for these cameras. Poor Poor poverty stricken owners.

  32. Seeing how cheap the owners are, they’ll call Bob Sacamano before they spend $25M on the real thing.

  33. Will the cost of the Wells investigation be made public?

    Cause that seriously has to be costing a good chunk

  34. Really though…with the money and it being 2015 and all….every player, ball and blade of grass should have a censor and infrared. Can’t fix games that way though.

  35. Somehow NASCAR figured out a way to have about 10 cameras in 40 different cars, that are MOVING around a 2 mile long track at 200MPH, but the NFL can’t figure out how to put 4 cameras in a stadium for less than $800k? Cmon man!

  36. If I was an NFL owner I would balk at the league charging me for installation of the cameras. I see no reason why the League shouldn’t foot the the entire cost. It’s absurd that they think it’s “cost prohibitive”, considering the salary they pay Goodell.

  37. DO YOU THINK BILL BELICHICK WEARS HIS 6 SHINY GLOWING GLISTENING POLISHED SUPER BOWL RINGS AS 5 ON ONE HAND AND ONE ON THE OTHER?

    I THINK HE DOES. DISCUSS.

  38. When Bill Belichick speaks, you STOP WHAT YOU ARE DOING AND LISTEN TO YOUR MASTER.

    That is all.

  39. loyalraven says: Apr 8, 2015 2:17 PM

    Beli-Cheat, Beli-Cheater, Beli-Cheapshot, Beli-Counterfeit, Beli-Fraud, Beli-*, Beli-Deflater, Beli-mposter, Beli-Brady-Melodrama-Cameraman-SuperBowl-Practice-Recorder..


    6-time-Super-Bowl-winning-coach will do. 🙂

  40. mrsryansfamoustoejam says:

    Belicheat also wants cameras on every team’s practice field and recording devices in their coaching and executive offices.
    ————————————-
    HAHAHAHAHAHAHA That was soooo funny! Spygate was 8 years ago – why has no one else thought of this?!?!?

  41. 25 Million! Really….Why??? If this can’t be done for a fraction of that I’d be amazed.

  42. I t is because Belichick suggested it….losers like Jeff Fisher on the committee hate BB because they are so inferior to him, so they shoot down every suggestion he makes because it is the only way they can beat him.

    When Belichick is in Rome, Romans do as he does

  43. 6thsense10 says:
    Apr 8, 2015 1:42 PM
    FinFan68 says:
    Apr 8, 2015 1:18 PM
    Divide that estimate by two unless the “partners” mantra of the players only applies when they get more money.
    ————–
    I see someone hasn’t been keeping up with the CBA. The owners get to keep something like $1 billion of the revenue earmarked specifically for maintenance, upkeep, stadium expenses, etc that’s not shared with the players. Revenue after that is split amongst the owners and players.
    ~~~~~~~~~
    I am aware there is a separate money pool before the split. My post was under the premise that additional cameras might be above and beyond what was specified in the CBA. If the players are expected to do anything that is not already spelled out in the CBA, they raise hell and demand concessions. This seems like something for the good of the game and a split between “partners” might be the best way to see that it gets done.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.