NFL’s market survey shows St. Louis willing to spend on PSLs

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As much as people in St. Louis want to know what the Rams are doing, the people in the NFL want to know what the people in St. Louis are willing to do to keep them.

According to David Hunn of the St. Louis Post-Dispatch, the league’s study of the Rams’ current market shows that fans are willing to pay for PSLs, but there are other hurdles for them to clear if they want to build a stadium and keep (or get) a team.

The stadium task force trying to get a new building said that the league’s market survey suggested that low ticket prices, low sales and the lack of a “robust regional area” to draw fans and corporate sponsors were part of the problem they face there.

But they also found that selling PSLs could bring in $200 million, while the original plan called for just $120 million to $130 million from PSLs.

“St. Louis can support an NFL club,” task force member Dave Peacock said. “We’ve had a history of supporting a club, especially when that club is competitive.”

The league didn’t comment on the market study, which was also done in San Diego and Oakland as part of discussions on someone or two someones ending up in Los Angeles. But St. Louis officials have seen the executive summary of the report the league prepared.

Some of the points in that report were that interest in buying tickets waned after years of bad football (surprise), and that the Rams ranked 22nd in average ticket price but just 29th in average attendance over the last five years. They’re also, not the most popular team in town, as St. Louis self-identifies as a baseball town (and Lord, will they tell you all about it if you ask — free advice, don’t).

But the Cardinals have won, and the Rams haven’t, so the difference in interest is natural as well.

11 responses to “NFL’s market survey shows St. Louis willing to spend on PSLs

  1. Great. So this is a fictitious survey. Be careful St. louis. PSLs are the biggest scam designed to line the pockets of the owner. Browns ownership sold this scam and people bought it in Cleveland, then Haslam decided to not honor the PSLs anymore.

    Dont fall for this scam. They will sell you on how you control your seats, and you can keep the tickets in your family, blah blah blah.

    I love the part of the quote, St. Louis can support an NFL club, especially when the team is competitive. Lmao. I would sure hope so.

    You have been warned Rams fans, dont fall for the PSL scam

  2. St. Louis willing to spend on PSL’s? Good for them.
    PSL’s + Toronto: no chance at all!!!

  3. Rams are staying, sorry LA but it looks like you were used again by greedy owner.

  4. Come on man. The owner already bought land in LA for a stadium. This is silly.

  5. The stadium task force trying to get a new building said that the league’s market survey suggested that low ticket prices, low sales and the lack of a “robust regional area” to draw fans and corporate sponsors were part of the problem they face there.

    ———-

    So the NFL thinks that by raising ticket prices and adding PSLs they are going to make going to games more popular?

  6. Isn’t that the same exact reason people say Los Angeles won’t support a football team? St. Louis – what a crappy football town! Right?

  7. PSL = paying a bunch of money so that you have the right to pay a bunch of money for a season ticket.

    So the NFL has learned that people will support teams if they’re good. Genius.

    LA is a pot of fool’s gold. They can move two teams there, sure, but within 20 years one of them will leave for a better offer. And so the circle of life goes.

  8. Survey question: Would you buy a PSL to keep your team in town?

    Answer: Of course!

    Team builds new stadium on the basis of survey responses.

    “Okay, just sign here and give us your money for your PSL!”

    “Uhhh…what, now?”

  9. jrbdmb says:
    Jul 8, 2015 8:21 AM
    The stadium task force trying to get a new building said that the league’s market survey suggested that low ticket prices, low sales and the lack of a “robust regional area” to draw fans and corporate sponsors were part of the problem they face there.

    ———-

    So the NFL thinks that by raising ticket prices and adding PSLs they are going to make going to games more popular?

    ————————–

    Sadly, yes.

  10. There is a well kept secret to increasing fan attendance, that works for all sports –
    field a good team with a winning record.

    You don’t have to win a championship, just be competitive, and give fans hope. Depending on the market you will either have a sell out, or close to it.
    San Diego seems to be an exception as they had trouble selling tickets several years ago even with a good team, in good weather.

  11. funny when I paid my 16k for my PSL aka “Permanent Seat License”, i thought it meant what it said….i never knew then that they would want you to pay every 20 years for additional PSL’s …..

    After all done and said in my humble opinion I would pass on paying for PSL’s again and forgo my season tickets if it meant I had to pay again. I could then pick and choose maybe 4 games a year from nfl ticket exchange for a few bucks over face value, but I would not have to buy stupid preseason games at full price. One of the other games I could watch on TV from a beachfront room that i have for the week on Maui that I paid for with the money I saved.

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