The NFL has a habit of creating competition among potential business partners, and then using that competition to engineer the best deal possible for the league. The folks who run the Rose Bowl want to play no role in the NFL’s leverage game.
And that will necessarily impact the NFL’s leverage regarding the selection of a temporary home for whichever teams move there.
As noted by Sam Farmer and Nathan Fenno of the Los Angeles Times, the decision of the Rose Bowl to not submit a proposal creates a “significant” complication for the NFL. It will, as Farmer and Fenno note, drive up the price for using the L.A. Coliseum, since the Coliseum no longer has any real competition for the gig. (Dodger Stadium, Angel Stadium, and the 27,000-seat StubHub Center also were asked to submit proposals.)
The lease between the Coliseum and USC prevents the stadium from hosting more than one team on a temporary basis. Which gives USC a bigger seat at the NFL’s table, and a deeper hand in the NFL’s pocket, if the league wants to put both teams in the same temporary venue.
Using two stadiums in L.A. would entail potentially significant expenses from the standpoint of making the place NFL ready — especially with the high-tech, real-time replay review system that sends images to league headquarters in New York City.