Perhaps as a subliminal message that folks who already own a Mercedes-Benz should buy a second one, Mercedes-Benz will apply its name to a second NFL stadium.
More specifically, a second NFC South stadium.
Via Don Muret of SportsBusiness Journal, the futuristic change purse being constructed in Atlanta will bear the name of the German automotive giant.
Mercedes-Benz already has applied its name to the Superdome, where the Saints play. The 10-year agreement was signed in 2011, and it’s reportedly worth between $50 million and $60 million.
According to Muret, the Falcons had been looking for a 30-year arrangement with an annual value in excess of $15 million for their $1.5 billion venue.
And if a LeBron James tweet is worth $140,000, this article should at least be worth a Mercedes-Benz T-shirt.