Going to the Super Bowl is a rare and special thing. So rare and special that the people who show up for the game happily accept the fact that everything is really expensive, forking over whatever the price may be for grossly overpriced food, beverages, and merchandise.
Via SportsBusiness Journal and ESPN.com, that mindset allowed for $6.2 million to be spent on food and beverages, an average of $87.57 per person. According to SBJ, another $4.6 million was spent on merchandise, pushing the total per person expenditure to $151.92.
That’s $151.92 for each of the 71,088 who attended. Which resulted in another $10.8 million flowing through the cash register.
When it comes to food and drink only, the record high came at MetLife Stadium two years ago, when fans spent an average of $94.60.
Meanwhile, I spent $59.64 on eight medium-sized pizzas from a national chain that needs no free advertising, feeding nine people and providing four days and counting of lunch and/or dinner for me since then. Which would explain why I’ve been spending so much time in the bathroom.