Last year the NFL debuted its “Color Rush” campaign with a team that featured the Jets (wearing all-green uniforms) against the Bills (wearing all-red uniforms). That turned out to be a nightmare for colorblind fans, and the NFL vowed to take that into consideration when scheduling any future Color Rush games.
Now the Jets have confirmed that their game against the Bills on Thursday, September 15 will once again be a Color Rush game.
Presumably, the NFL and Nike have figured out a different color scheme for those Color Rush uniforms. Perhaps the Bills could wear blue instead of red.
A separate but related issue is whether the whole Color Rush campaign, which will continue on Thursday Night Football this season, is a good idea at all. Although the NFL and Nike thought it was a good way to get more people talking about NFL uniforms and more fans buying jerseys, a lot of fans thought the Color Rush uniforms were ugly. The NFL is willing to placate fans who disike Color Rush for reasons of colorblindness, but not fans who dislike Color Rush for reasons of aesthetics.