J.J. Watt has a logo now, because that guy could use some attention

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Texans defensive end J.J. Watt deserves plenty of attention for his play on the field. But on the scant possibility you’re not familiar with his work, he now has a handy marketing tool to point you toward him.

According to Darren Rovell of ESPN.com, Watt now has a logo, which will be used as a part of his Reebok campaign.

Basically, it’s a pair of Js, one of them backward, and if you look at it upside down, it looks like a 99 as imagined by a kindergartener. Its color scheme makes it fit with the NBA Houston Rockets, but the description takes it over the top.

According to Rovell: “the logo is designed to look like rising buildings, built from the bottom up, a metaphor for the work ethic of Watt, who was a walk-on before he received a scholarship at the University of Wisconsin.”

“I have always dreamed of being able to use my experience to create something truly great, something that I believed would legitimately improve people’s performance and training,” Watt said. “I wanted the ability to put my own personal stamp of approval on tools that I thought would help people perform better. And that is what this logo has allowed me to do. When you see this logo, you will know that I personally had my hand in the product’s creation and that it has my own personal stamp of approval.”

While that’s as gag-inducing as his secluded workout cabin which isn’t nearly as rustic as the original Rocky vs. Drago training imagery might have implied, at least Watt has done something recently on the field to deserve a marketing campaign.

Not every player with a logo can say that.

76 responses to “J.J. Watt has a logo now, because that guy could use some attention

  1. 99…the number of losing games the Texans will play over the course of Watt’s 7 year-career.

  2. I’m tired of JJ and honestly don’t think he is that great damn sure not the best ever. He has faced, for years a terrible titans and jags team and a physically challenged Colts team.

  3. This guy makes me more nauseous than when I was hazed into downing 17 shots of Bourbon!

  4. jj is just a outstanding example of battling against the odds & cultural suppressions to make it. cant believe how humble and willing to help the community he is

  5. I know it’s slow in the offseason, but are you guys really starving for material enough to puke up this non story?

  6. J.J. came up with his own logo after he established his name in the N.F.L. RG III & 13 could learn from him.

  7. Not bad but not very memorable. Looks like a logo for a gamer on YouTube.

  8. I really can’t tell if this is all a “WWE villain” act or if he’s just a douche.

  9. “While that’s as gag-inducing as his secluded workout cabin”

    I have no idea what this means. It’s horrible to have a secluded vacation getaway?

  10. I’m not fan of Watt, but you write this as if he just ran over your dog…if you hate the guy so much (for some reason, likely including his failed attempt at humer with the whole red ryder bb gun thing), why write about him?

    PS – Logo’s are STUPID regardless of who theyre for.

  11. He should use the logo as his name.
    Start referring to himself as “The Player Formerly Known As”.
    Paint himself purple.

    I think the guy’s a great player, but this is getting ridiculous.

  12. It probably fits the definition of a symbol more than a metaphor, but who am I to argue with a guy that needs a logo to feel better about himself.

  13. The ‘brash superstar’ label his team has been trying to make simply does not fit. I think he would be much better served as a ‘humble superstar’.
    The hard knocks after hours workout, and the ‘red ryder ‘ comments were obviously scripted.

  14. What I find gag inducing is players who relinquish for money all control to their name or likeness. JJ is saying that his stamp means that said product fits into the brand that he has worked hard to build. And he is doing this only AFTER proving himself the absolute best player in football for 5 years, not before.
    There’s no future in JJ hate for this website. In a world full of garbage, he is a reliable, hard working guy who doesn’t expect something for nothing.

  15. I think it looks cool. I want my own logo. It looks like a W also the way the two J’s are designed. I also did not know there were JJ Watt haters. Not really sure why but I bet they will love to tell us all over this comment section. We have to remember that most of this stuff is for kids anyway.

  16. Logo or no logo, at least this guy’s work ethic and playmaking ability is the best in the league.

  17. The problem in all of this is that JJ Watt is actually a good dude. At his softball charity he went up to the cheap seats to greet fans and sign autographs. Turned out to be a shark tank as he was bombarded with eager fans and they completely surrounded him, pushing, tugging, and grabbing. A true ego maniac would have freaked out with some sort of rude expression and try to get the heck out quickly. Not JJ. This guy was truly enjoying seeing his fans happy and he calmly made his way through the crowd signing as much as he could. He went up there with just a one-man entourage to assist him, so he knew well what he was getting himself into. I just think that companies are always looking for that face of their business and want him to be a part of their business. Perhaps they (his pub team) just need to say “no” more often.

  18. So I did my own research on this JJ Watt hate. Seems people hate him because they think he is fake and a “try hard” meaning he tries too hard to do the right thing??? The guy is a beast who worked his butt off. Do people think he is on foods? I mean it is the NFL so he is. Who isn’t. Seems the hate is just fat trolls and that is it because he is a good player who has not been in trouble. He seems to be a community guy. Man people must hate their life.

  19. The way he got shut down in the playoff game, his logo should be double goose eggs, as in 0 sacks, 0 QB hurries, only his 1 tackle kept him from the goose egg sweep.

  20. Maybe you’ve heard of this guy Michael Jordan who as I seem to recall build a fairly successful brand around a logo of a guy dunking a basketball. Not a Watt fan but can’t blame the guy for trying to capitalize on his success.

  21. JJ Watt is what the media depicts T.O. and Ochocinco as.

    Unfortunately, the “main sewage” media (ESPN, NFL Network, etc.) won’t agree because Watt doesn’t look like a guy that walks with his pants hanging down.

  22. jjackwagon says:
    May 23, 2016 9:41 AM
    The way he got shut down in the playoff game, his logo should be double goose eggs, as in 0 sacks, 0 QB hurries, only his 1 tackle kept him from the goose egg sweep.

    That entire game was terrible! He was injured… and the QB was brain injured throwing 5 picks! The head coach was a nut for leaving that Hoyer in there to throw 5 picks. So no need for the JJ hate…he proved himself all season long…a couple sacks in that game would have been meaningless.

  23. vegaskid21 says:
    May 23, 2016 9:28 AM
    To bad Reebok products are low grade garbage.
    ====
    Better than the Nike crap. Not sure how anyone can wear those uncomfortable shoes.

  24. The only “problem” is that JJ Watt is a great guy in the wrong era. If this was 15 years ago people would not stop talking about how he is one of the coolest guys in all of sports. But in the pathetic present world we live in every famous person is scrutinized for every little thing they do or say and most of this is due to the news media and social media. People need to quit finding any little reason to hate on someone famous. Simple as that.

  25. He needs to give himself a marketable nickname too, like Johnny Football, RG3 or Muscle Hamster.

    What about The Double J?

  26. “the logo is designed to look like rising buildings, built from the bottom up…”

    As opposed to what, buildings built from the top down?

  27. vegaskid21 says:
    May 23, 2016 9:28 AM
    To bad Reebok products are low grade garbage.

    TOO, how hard is English? seriously

  28. patriotsticketssince1978 says:
    May 23, 2016 7:55 AM
    When you look at the logo in a mirror, upside down, it spells out HGH

    So, he designed a logo for Peyton??

  29. Maybe you’ve heard of this guy Michael Jordan who as I seem to recall build a fairly successful brand around a logo of a guy dunking a basketball.

    Except MJ has championships to justify having a logo & a brand. What has JJ done?

  30. It worked once, for the Air Jordan logo. That was almost 30 years ago. Name one other athlete’s logo since then that anyone except fanboys would recognize.

  31. I keep trying to give this guy the benefit of the doubt, but the logo pretty much seals the narcissism thing.

  32. As a fellow badger, I love me some JJ, but the arrival of a personal logo is the indelible mark of a player moving into the overrated decline phase. As with bands, actors, and fashion, the PR machine for athletes is always lagged behind the player’s ability.

  33. JJ is turning into an annoying attention loving tool.

    Also, “Walk on” ? He had a full ride to CMU, but transferred to Wisconsin with the understanding they would have a scholarship for him.

  34. This is just a smart business move.

    Brand yourself now so that when the spotlight of the NFL moves to active players, you have a brand that transcends that, and you can use it in perpetuity.

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