NFL, Cirque du Soleil teaming up in Times Square

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The NFL may have a team in Las Vegas in the near future and they’ll be able to ask one of their new marketing partners about life in Sin City.

Cirque du Soleil has been putting on shows in Vegas for a long time, although that won’t be the location of their new venture with the league. The NFL and the theatrical group are coming together to build an interactive exhibit in Times Square that’s expected to open in November 2017.

The New York Times reports that the exhibit will be housed on four floors of a building currently in construction. Cirque du Soleil is paying to build out the space and giving a licensing fee to the league, which will provide access to NFL Films and memorabilia while sharing in the profits. The 40,000 square foot space is expected to feature digital displays and a theatrical show that aims to “recreate what it is like to be on the sideline.”

“This attraction is both a simulation of what it’s like to go to a live game for 20 minutes and an exhibition,” NFL chief marketing officer Dawn Hudson said. “There will be something for everyone.”

What any of this will actually look like is a matter for the future, but the intent of the arrangement is less difficult to suss out. The partnership gives the league a way to reach people from across the world who might not be football fans, but who may be interested in seeing a Cirque du Soleil show during their visit to New York City. It fits with the league’s ongoing push for a larger international footprint and, based on the reported financing, doesn’t offer much financial downside for the league should it fail to catch fire.

30 responses to “NFL, Cirque du Soleil teaming up in Times Square

  1. The 40,000 square foot space is expected to feature digital displays and a theatrical show that aims to “recreate what it is like to be on the sideline

    The exhibit can also double as a training aid for Mike Tomlin

  2. Yeah….no thanks. If I’m going all the way to NYC, this wouldn’t be on my list of things to do.

  3. NFL, Circus? You couldn’t write comedy this good if you tried.

    Suggest that Cirque not let anyone from Park Ave get involved in the rigging upon which lives depend.

  4. Jokes out of the way now…

    I can’t imagine a less likely pairing than the lunchpail NFL and the effete Cirque.

  5. Well I’m glad that’s over. The NFL is now admittedly a circus. Acknowledging the problem is the first step to recovery. The second step is getting rid of that clown Goodell.

  6. I hope they didn’t allow anyone at 345 Park Avenue to do the engineering.

    They are having a hard enough time solving X in this equation:

    X= 1 + 1

  7. kd75 says:
    Jun 23, 2016 9:40 AM
    NFL should team with Madame Tousaud’s…for a wax statue exhibit.
    Oh, so they haven’t already? Guess I must have seen the real Jim Caldwell.

  8. The NFL has also announced luxury boxes that have recliners, each with individual flatscreen TVs, and access to food/beverages, all starting at $100,000 each.

  9. This has got to be an idea straight out of Mel Brooks “The Producers” in which they think they can actually make more money with a surefire flop than quality product. Or maybe someone bet a Broadway producer that he couldn’t come up with a worse idea than “Spiderman; Turn Off The Dark.” I cannot imagine who would be the target audience for this. Who wants this? Seriously! Who?

  10. Cirque du Soleil is cool. Take it to the next step and team them up with a band to put on a killer SB halftime show.

  11. doing everything they can to distract people from the absolute cheating that’s going on with this league.

  12. hawksfansince77 says:
    Jun 23, 2016 12:34 PM

    I like when the little car comes out and all 38 NE ball boys pile out and try to deflate things….its so realistic!
    About as realistic as that “dynasty” seahawks fans proclaimed after lucking their way to one SB victory.

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