EA to pay Jim Brown $600K for unauthorized use of his likeness in Madden game

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The long legal battle between Hall of Famer Jim Brown and video game maker Electronic Arts over the use of Brown’s likeness in an edition of Madden NFL has come to an end.

Brown’s law firm Hagens Berman announced that their client has accepted $600,000 from the company to settle Brown’s claim that his likeness was used without his authorization. Brown claimed EA approached him about using his likeness as part of the roster of old Browns teams in the game and then used an avatar with the height, weight, skin color, experience, team, position and ability level after Brown, who originally filed suit in 2008, refused their request.

“I took a stand for all athletes and laid a framework for future plaintiffs with my great legal team,” Brown said in a statement. “Hopefully, this is a step forward in getting companies like Electronic Arts to recognize the value that athletes have in selling their products.”

Brown’s attorney Robert Carey said companies like EA “should think twice before it turns players’ hard-won identities and achievements into merchandise without permission or compensation.” EA had argued that the use of the likeness was “incidental,” which did not sway a Los Angeles court to grant their motion to dismiss the case in 2015.

19 responses to “EA to pay Jim Brown $600K for unauthorized use of his likeness in Madden game

  1. The best player to use and guaranteed win is RGIIII. He has every tool an savvy gamer needs. As for Jim Brown and his ilk, they should thabk them for using his likeness and having youbger people remember who they are. Shame.

  2. I hope this means I can still use him as Fireball in my Running Man mod for GTA V.

  3. Illogicalvoicepft:

    Its people like you, the”youbger” people that have no respect for the history of the game that are at fault for not knowing who the older generation of players are.

    What an idiotic comment by you. How do you not know who Jim Brown is? Arguably the best running back ever.I guess I should “thabk” you, now I know never to read any of your drivel ever again.

  4. Bart, if someone used your likeness….you know a shirt 3 sizes too small , potato chip crumbs and puzza stains on it and all- and happened to make $ off it- you damn sure would want your cut.

    Jesus, you people just dont ever stop. They USED HIS LIKENESS W/O HIS PERMISSION, what dont you get about that?!

    No thats right, its the internet, be inane about things you know nothing about-carry on.

  5. The mistake they made was having the avatar beat on his wife, that was too far.

  6. The Truth says:
    Jun 28, 2016 5:04 PM

    Wonder how much the ” deflator” is going to command
    ———————–

    For what?

  7. This is why the college video games are no longer made. As much as I respect Jim Brown, good god man, EA may have sold 3 total copies of Madden to fans that specifically wanted to use the Jim Brown replica. Just as greedy as Ed O’Bannon.
    Corporate and personal greed are both totally out of control in the US.

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