NFL making $10 million donation to sexual violence prevention groups

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The NFL is preparing to put its wallet behind efforts to end sexual violence.

According to Lindsay Jones of USA Today, the league is going to announce $10 million in funding over the next five years to a group of non-profits working to prevent sexual violence.

“What I can’t stress enough is the potential for this progress and how excited we are to be standing behind these organizations because their goals are so lofty and this is such a huge moment in sexual violence. To be able to use these moments and actually make real change, it’s something that we really believe in,” Anna Isaacson, the NFL’s senior vice president of social responsibility said. “The coalition really believes they can end sexual violence in a generation and they’ve convinced the NFL that they can do it, and that’s really huge and exciting and something that we’re going to be watching closely and following for many years.”

Of course, the league’s going to have to convince plenty of people they’re serious about the efforts, after Ray Rice initially drew a two-game suspension for punching his wife in the face — before video of the incident emerged and caused them to handle such matters more seriously.

The new donations are going to a group called Raliance, a coalition between the National Sexual Violence Resource Center, the California Coalition Against Sexual Assault and the National Alliance to End Sexual Violence.

The NFL met with the NSVRC after the Rice and Greg Hardy situations, and helped to fund sexual assault hotlines. Now, they’re taking a step to become a more active partner with the groups trying to bring changes in patterns of behavior, hopefully doing more than writing a check.

12 responses to “NFL making $10 million donation to sexual violence prevention groups

  1. That’s the equivalent of me donating a quarter. They sure are going all out to clear up their PR nightmare of a league filled with violent, violent men, who have no problem hitting women. Sad.

  2. It’s sad that something that should be viewed as a positive makes our inner cynics shake their heads.

  3. $10 million should ensure that no one squaks about Goodell giving a 2 game suspension for a player who beats his wife unconscious in the future

    Seriously, as the above poster said, $29,000 is quite literally pocket change for Jim Irsay – just as $10 million is pocket change for a $63 billion businesses entity who’s employees have cost the judicial system at least $100 million in recent years.

    Heck – just two of Jim Irsay’s collectibles – Ringo Starr’s drum set and Kerouac’s “On the Road” manuscript alone total nearly $6 million

    Color me underwhelmed

  4. If the NFL really wants to make a difference, how about they stop glamorizing sexual violence and start kicking the offenders out of the league? Watch how quickly it stops if guys know they won’t be able to make millions of dollars in the NFL if they abuse women.

    Now I’ll sit back and watch all the thumbs down come in. Should I set the over/under on thumbs up at 1.5?

  5. Exactly how much money would the NFL need to donate for people to be happy?

    Are people really so jaded that no act of charity is good enough?

  6. At least donate more than it has cost the NFL to fight over a little air pressure in a football vs. beating the crap out of a woman. I believe that stands at approx. $15 million right now.

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