Broncos talking to at least 12 companies regarding stadium naming rights

Getty Images

With the Sports Authority liquidating and the company’s naming rights deal at Mile High Stadium up in the air, the Broncos are beating the bushes in the event that the balance of the pending contract will have to be sold.

According to Alicia Wallace of the Denver Post, the Broncos are speaking to at least a dozen companies about purchasing the ability to attach their name to the contract.

“We think it’s a great opportunity for a company to partner with us,” Broncos senior vice president of business development Mac Freeman told the Post. “Our brand’s connection to this market is incredibly special. On top of it, this city is in a really special time.”

The current arrangement runs through 2020, but the Broncos would like something longer in duration, if the rights are sold to a new partner. Currently, the Sports Authority agreement brings in roughly $20 million per year in revenue.

24 responses to “Broncos talking to at least 12 companies regarding stadium naming rights

  1. and THAT ladies and gentlemen is all that matters to the National Football League: How much do we get paid for our brand?

    All your other concerns as a fan come lower on the list.

  2. Sports Authority was bought at auction by Dicks Sporting Goods.
    It would only follow that they take over the naming rights too.

    Imagine;
    Dicks at Mile High
    or
    Mile High Dicks

  3. Hostess should get it. They could call it ‘Ding Dong’ or ‘Ho Ho’ Stadium….

    Man, this post is gonna be fun to see what people come up with…lol

  4. All along we have all known that the stadium should be called “The Diaphragm” with Trojan as the sponsor.

    The Broncos defense could then be known as The Sponge for their ability to absorb the offensive attack.

  5. seahawkswilson says:
    Jul 1, 2016 11:14 PM

    43-8 Mile High Stadium

    It’s interesting to watch Seahawks fans hang on desperately to their last moment of glory.

  6. According to the bankruptcy court the naming rights contract is transferable by sale and were not part of the intellectual property buy made by Dick’s. The Denver Metropolitan Football Stadium District has filed paperwork with the U.S. Bankruptcy Court in Delaware reserving the right to object to the transfer of the naming-rights contract, that doesn’t mean their objection would be favorably received. Seems like the Broncos are jumping the gun, no Talib pun intended

  7. tgil9 says:
    Jul 2, 2016 9:14 AM

    It’s interesting to watch Seahawks fans hang on desperately to their last moment of glory.
    ——————————

    It was a great moment, when the greatest offense ever assembled by mortal men, nearly got shut out in the Super Bowl.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.