With the Sports Authority liquidating and the company’s naming rights deal at Mile High Stadium up in the air, the Broncos are beating the bushes in the event that the balance of the pending contract will have to be sold.
According to Alicia Wallace of the Denver Post, the Broncos are speaking to at least a dozen companies about purchasing the ability to attach their name to the contract.
“We think it’s a great opportunity for a company to partner with us,” Broncos senior vice president of business development Mac Freeman told the Post. “Our brand’s connection to this market is incredibly special. On top of it, this city is in a really special time.”
The current arrangement runs through 2020, but the Broncos would like something longer in duration, if the rights are sold to a new partner. Currently, the Sports Authority agreement brings in roughly $20 million per year in revenue.