Cowboys likely won’t be wearing “Arm in Arm” decal during regular season

After the Cowboys debuted the “Arm in Arm” helmet decal as a show of support for the Dallas police department, a team spokesman told PFT that the hope was to wear the sticker during preseason and regular-season games. The Cowboys apparently have since realized that the NFL won’t allow the uniform deviation once the season begins in September.

“Well, I don’t think we’ll be able to do it during the regular [season],” Cowboys COO Stephen Jones told David Moore of the Dallas Morning News. “It’s up for debate as to whether we can wear them in the preseason games.”

PFT asked the league office on Sunday via email for clarification regarding the situation. The league did not respond. But Jones accurately summarized the league’s likely officially sentiment.

“There are so many wonderful, wonderful causes, the league has to be careful,” Jones said, via Moore. “If you allow one, then what do you do about every team that has a great reason to have something on their helmets? There are tons of things out there that need to be recognized. Once you open that Pandora’s box, how do you ever stop?”

The unofficial reality? Pandora’s box already has been opened, with the infiltration of pink in October for breast cancer awareness and camouflage in November for military appreciation. But those causes aren’t controversial — and they are more conducive to the generation of merchandising dollars.

With the causes of improper violence committed by police (which is wrong and must stop) and violence against police (which is wrong and must stop) not in complete and total harmony (even though they should be), the league will be treading lightly on this one. It’s not a surprise the decal won’t be present for the regular season. It will be a surprise if the decal appears in the preseason.

16 responses to “Cowboys likely won’t be wearing “Arm in Arm” decal during regular season

  1. Reminds me of prayer in school. It can seem good when your religion is the one in the majority and not so good when yours is not. Likewise, a cause you agree with, makes you want the sticker to appear but it isn’t so great if the cause is not to your liking.

    NFL, don’t start down this road.

  2. The NFL doesn’t do anything for free. Heck, even the US Army had to pay the NFL for on-field tributes.

    The Dallas police organization will have to pay Goodell for those stickers and royalties. As it is, they already got their free publicity. Don’t give the NFL one single cent.

  3. I bet within a decade, just like the NBA is starting this season, gameday jerseys will have ads on them. I bet the NFL will have no problem with that though huh?

    But god forbid a team support their local community after a cowardly attack and tragic loss of life with a tiny sticker on the back of the helmet!

  4. The ONE time Dallas does anything somewhat classy, the League shuts them down on it. SMDH…

  5. I agree, we don’t want uniforms looking like NASCAR drivers. Find another way to

    Back the Blue

  6. I have been a New York Football Giants fan since the early 50’s. Never thoughtr I would say this BUT, Class act Dallas. Could have T shirts with that logo for sale with the proceeds going to the family’s.

  7. Wear an armband, like the Patriots did when Bob Kraft’s wife died, or like the one the Bears wore last year. I feel the helmets should only contain the team logo (maybe that explains Cleveland’s continued failures, but we’ll leave that for another day).

  8. Florio, I think the best way to bring about continued discussion and attention to the fractured relationship between peace officers and the public is for NFL players to sit out the 2016 season in protest. Muhammad Ali style.

    Can you imagine a season without football?

    I mean, stickers on helmets are a nice gesture but they are essentially plastic fruit at the buffet.

  9. When walking arm in arm with the families of murdered police officers is considered “controversial” to a certain segment of our society, you know we’re screwed.

  10. NFL has historically allowed helmet decals or jersey patches to honor death of a teammate, coach or commissioner.

    Simple solution. Each team gets ONE helmet sticker or jersey patch. The NFL stays out of the approval process and leaves it up to the teams to decide what they want to honor, whether it be some’s death or some other cause. If the cause is controversial, then that is on the team.

  11. abninf says:
    Aug 1, 2016 1:32 PM

    When walking arm in arm with the families of murdered police officers is considered “controversial” to a certain segment of our society, you know we’re screwed.

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