Twitter audience spikes for second Thursday Night Football effort

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After plenty of evidence suggesting not just a flattening but a decline in the American TV appetite for NFL prime-time football, the trend abruptly changed on Thursday night, boring and non-competitive game notwithstanding.

The NFL has sent out the perfunctory chest-thumping press release touting the dominance of live pro football action against scripted and other pre-taped/watch-whenever programming on other broadcast networks, a victory that has become a given in today’s world. In reality, the NFL is competing only against its past performance (and The Walking Dead); this week, the numbers finally have gone up.

For Twitter, the spike was significant. The average audience for Texans-Patriots via the prominent (anti)social media platform was 327,000. That’s an increase of 34 percent over the Week 2 Thursday night game between the Jets and Bills.

The TV numbers also were strong, with a 14-percent increase over Week Two and a four-percent climb over the Week Three Thursday night game (Washington-Giants) from 2015.

In all, the most recent Thursday night game had an average total viewership of 17.9 million across all platforms.

That’s a good way to start a week destined to end with an ugly Monday night performance in the TV ratings. Apart from the reality that the Falcons-Saints game will be broadcast on cable at a time when viewers are cutting cords like a producer trying to fit Free Bird onto a 45, the first presidential debate conflicts with the game. Whatever the low-water mark is for NFL prime-time viewership, chances are that Monday’s numbers will be even lower.

19 responses to “Twitter audience spikes for second Thursday Night Football effort

  1. I’ve haven’t watched MNF since I cut the cord a couple of years ago and no longer get ESPN. I rarely miss it. I get my NFL love from the Sunday over the air broadcasts ending with the SNF game.

  2. I couldn’t care less about Twitter but, based on the ratings EVERY time they play, it sure seems to be that NE is the real “America’s Team”.

  3. No doubt there was a certain morbid curiosity factor. People tuning in to see what a 3rd stringer was going to do…

  4. I hope the NFL continues to move towards streaming options and away from cable subscriptions.

    They’re only about a decade behind the curve on this one…

  5. If NFL football ratings rebound, it will be because people are content to ignore the idiot players being idiotic before and after the games.

    What it will not mean is that Kapernick or any of those idiots prompted a “national conversation” about race or whatever.

    IF anythin git prompted a national conversation about how idiotic they are.

  6. “like a producer trying to fit Free Bird onto a 45”

    That is freaking hilarious (as long as you’re over the age of 50)

  7. It’s almost as if giving consumers… MORE adaptable options to watch NFL games instead of instead of forcing them to put up with stone age broadcasting rights agreements might be a…. GOOD thing?

  8. I watched it on Twitter as I got PS Vue as my service however, it blacks out on NFL Network when the game starts. So I have to hook up the laptop. Don’t love that. Twitter needs to get a ROKU app STAT. By the way. If you have a good internet connection I would dump sat or cable immediately. That PS Vue with Redzone is the truth… $34.99 a month… Serious business… Beats Dish’s $100 a month I paid for 10 years! Far as the ratings drops. There is no doubt Brady being out has hurt. And do not underestimate Peyton Manning retiring hurting that first game of the year either.

  9. It’s almost like everyone realized the crap the NFL did to NE was complete bull and have joined the team’s side.

  10. iamapatsfan says:
    Sep 24, 2016 10:23 AM
    It’s almost like everyone realized the crap the NFL did to NE was complete bull and have joined the team’s side.

    ***

    This just in: The world doesn’t revolve around the Patriots.

    You make everything about you; in your mind the NFL didn’t start until 1993, and that’s why you and the rest of your fanbase are voted the most obnoxious fanbase in sports.

  11. It’s an odd pairing but I’ve been impressed with the Twitter NFL stream so far. Their technology seems solid: very little wait time for the stream to start, excellent picture once it has started with very little compression artifacts and zero problems.

    Very handy to be able to do work on one screen and have football up on the other on my computer. Hope we see more games streamed this way.

  12. You make everything about you; in your mind the NFL didn’t start until 1993, and that’s why you and the rest of your fanbase are voted the most obnoxious fanbase in sports.

    —————————–

    I was 17 in 1993 and im 40 now. So yeah i guess your right i started watching the NFL right around 1993….

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