Good news came Thursday night for the NFL, with an increase in ratings over the same spot in 2015, even though the Patriots bulled over the Texans. The rest of the TV viewership ratings for Week Three, in comparison to 2015, was not as good.
Via SportsBusiness Daily, the overnight ratings were down for Sunday Night Football on NBC and the late-afternoon national window on CBS.
The Bears-Cowboys game in prime time generated an overnight rating of 12.9, a seven-percent drop over the 13.8 from Broncos-Lions a year ago. Steelers-Eagles in the 4:25 p.m. ET slot dropped by one percent from Bears-Seahawks a year earlier.
In the early-afternoon regional windows, CBS saw an 18-percent decline over 2015, even with Broncos-Bengals delivered to 65-percent of the nation. FOX realized a three-percent increase, however, with games like Vikings-Panthers on the docket.
The week surely will be ending on a sour note, with Falcons-Saints going up against a presidential debate that some are opting to refer to in South Parkian terms. Via SBD, the all-time low for Monday Night Football since the NFL switch it from broadcast to cable came in December 2007, with only 8.449 million watching.
Don’t be surprised if Monday night’s numbers are a lot lower.