Take America’s team, add America’s largest market, throw in some significant playoffs implications and a dash of snow, and sit back and wait for the audience to show up in the millions. Or in the tens of millions.
NBC has announced that an average audience of 26.5 million watched Sunday night’s game between the Cowboys and Giants. It’s the largest audience for a Week 14 game since 1989, when the 49ers and Rams played on a Monday night. The game also surpassed last year’s Patriots-Texans Week 14 Sunday night game by 26 percent.
The Cowboys-Giants game generated a record number of Sunday regular-season viewers online, with 1.2 million on average watching via NBCSports.com.
The Cowboys continue their stretch of five straight nationally-televised, stand-alone games in Week 15, with a home game against the Buccaneers. The Cowboys also host the Lions in the final Monday Night Football game of the season, on December 26. In Week 12, the Cowboys hosted Washington on Thanksgiving; for Week 13, Dallas visited Minnesota on Thursday Night Football.