“Fight for L.A.” becomes an appropriate slogan for Chargers

As the Chargers return to Los Angeles for the first time since 1960, their first season of existence, they’ve adopted a slogan: “Fight for L.A.”

It showed up in the letter from owner Dean Spanos announcing the move, and it’s the name of the website at which fans can make deposits on season tickets for the 2017 season at the 30,000-season StubHub Center.

The Chargers have applied “Fight for LA” to the “larger identity campaign . . . intended to convey the commitment of the Spanos family and entire Chargers organization to earn the respect and loyalty of Los Angeles football fans.” (And, of course, their money.)
“Our ultimate goal is to bring L.A. a Super Bowl championship,” Chargers president of football operations John Spanos said in the press release announcing the move. “When we say we will fight for L.A., this is the essence of our pledge. “

It’s a phrase with multiple meanings, and the primary opponent in this new “Fight for L.A.” obviously becomes the other team in L.A. The other team in the stadium the Chargers will share. The other team that will be instantly trying to market the same product to the same community.

So some blatant pandering can’t hurt. And it invites the Rams to do something more tangible and strategic than simply show up.

Ultimately, the loser of the real “Fight for L.A.” will have a problem. They’ll become second fiddle in a town that perhaps isn’t big enough for two NFL franchises. If it gets bad enough, another relocation won’t be out of the question.

61 responses to ““Fight for L.A.” becomes an appropriate slogan for Chargers

  1. How funny will it be to see Spanos drop over a billion dollars in relocation fees when he could’ve built a nice stadium for 80% of that. Or, even better, to see Kroenke run out of the building in the house that he built haha. I’ll have my popcorn ready

  2. It doesn’t matter where they play. But I do know that when they play the Raiders, Raider nation will take over. The chargers have to be one of the most pathetic organizations with zero history of greatness. Good luck in LA, it almost seems like a desperate move to keep the Raiders out. Because we all know who really owns California football.

  3. Neither NFL franchise will be second fiddle. They’ll both be fourth or fifth fiddle to the Dodgers, Trojans, and Bruins. And they’ll drop another fiddle once the Lakers get glitzy again.

  4. It is my most irrelevant opinion that it should be a mandate of franchise ownership that you have pockets deep enough to be able to build your own stadium and never ever have to rely on taxpayer money. If as an owner , you can’t AFFORD OR OTHERWISE DON’T WANT TO ASSUME THE RISK of building and owning your teams stadium…

    SELL THE TEAM TO SOMEONE WHO CAN!!!

  5. doe22us says:
    Jan 12, 2017 12:29 PM

    Let them leave glad San Diego and the St Louis said no welfare for billionaires.
    ______

    Let me guess. You’re not a Charger or Ram fan.

  6. Remember in Jr High when you got in a fight with your best bud over who would get to ask some girl for a date. And then she never went out with either one of you?

    Yeah, it’s like that.

  7. LOL…most high school stadiums will accomodate 30,000, doesn’t sound like much of a fight!
    From what I’ve read this morning about fans dumping jerseys, honking and flipping off the Charger facility, sounds like they will be starting from scratch and a position of irrelevancy. Might have been a good idea to do a market survey before killing the golden goose!

  8. SD taxpayers will eventually cave, and the Chargers will be back in SD within 10 years. I mean the Chargers in LA are less relevant than the LA Sparks.

  9. The Greater Los Angeles Metro Area has a larger population than 46 states in the union. LA can handle two teams, and this time there’s a new stadium they can play in. Rodger Goodell is a genius, a fine leader and defender of the shield.

  10. Jan 12, 2017 12:28 PM

    It doesn’t matter where they play. But I do know that when they play the Raiders, Raider nation will take over. The chargers have to be one of the most pathetic organizations with zero history of greatness. Good luck in LA, it almost seems like a desperate move to keep the Raiders out. Because we all know who really owns California football.
    _____________________________________
    Raider Homer. How many winning seasons has Oakland had in the past 14 years? Playoff wins? How many years of double digit losses (10). Head coaches (9), quarterbacks? Blacked out games” Tarped stadiums? Begging for new stadiums? Yeah, we know who owns CA football and it aint’t the Faiders!

  11. THIS ISN’T ANY CITY. THIS IS LOS ANGELES.

    LA IS PEOPLE AND PLACES AND PASSION AND PRIDE.
    ANY RESPECT GIVEN, MUST BE EARNED.

    YOU SHOW UP WITH A DREAM.
    THEN WORK HARD TO MAKE IT COME TRUE.

    SO, WE FIGHT.
    EVERY PRACTICE.
    EVERY PLAY.
    EVERY SINGLE INCH.
    ON EVERY FIELD.
    IN EVERY NEIGHBORHOOD.
    FOR ALL OF LA.

    WE WEAR LA ON OUR CHEST.
    WE FIGHT FOR IT WITH OUR HEART.

    FIGHT FOR LA
    ____________________________

    What a crock.

  12. Spanos and the NFL has made a huge mistake. Nobody in LA wants the Chargers. They’ll be moving again within 5 years.. How can Spanos pay $650 Million to move to a market that doesn’t want him – but can’t come up with another $200 M or so to cover the shortfall for a new stadium in SD where they have a very solid fanbase..

    Craziness….

  13. I keep reading that Spanos’ play may be to maximize the franchise value before selling but how is being second fiddle in LA supposed to do that? It’s having a new stadium that adds lots of value to teams but he’s just going to be renting from Kroenke in LA. Extremely likely that any new owner might need to consider leaving LA as his very first move–that surely wouldn’t help Spanos get top dollar.

  14. The title is Escape FROM LA not Escape TO LA.

    Big difference. In 25 years when the lease is up, then it will be Escape FROM LA.

  15. In Teddy We Trust says:
    Jan 12, 2017 12:32 PM
    doe22us says:
    Jan 12, 2017 12:29 PM

    Let them leave glad San Diego and the St Louis said no welfare for billionaires.
    ______

    Let me guess. You’re not a Charger or Ram fan.

    Used to be a Rams fan back in the day, but now just a football fan. If billionaires want their fancy stadiums they can build it themselves.

  16. esorick says:
    Jan 12, 2017 12:28 PM

    It doesn’t matter where they play. But I do know that when they play the Raiders, Raider nation will take over. The chargers have to be one of the most pathetic organizations with zero history of greatness. Good luck in LA, it almost seems like a desperate move to keep the Raiders out. Because we all know who really owns California football.
    ———————–

    USC?

  17. It is my most irrelevant opinion that it should be a mandate of franchise ownership that you have pockets deep enough to be able to build your own stadium and never ever have to rely on taxpayer money. If as an owner , you can’t AFFORD OR OTHERWISE DON’T WANT TO ASSUME THE RISK of building and owning your teams stadium…

    SELL THE TEAM TO SOMEONE WHO CAN!!!
    ——————————————————–
    It should be a financial partnership between the owner and the NFL. If a town, city, county, municipality, whatever, wants to negotiate a sweetheart deal on some land for the stadium site as their contribution and have skin in the game, that’s cool……………but increasing taxes of any kind to subsidize billionaires is absolute lunacy.

  18. We know the Raiders own California football. We show up to games no matter what. As far as the tarps go, fans have publicly asked for the tarps to be removed. Look at the loyalty of Raider fans, we show up no matter what the record is, year after year. that sorry franchise you call the chargers couldn’t even sell out with winning records. Again good luck in LA, if you couldn’t sell out in a market that you’ve been in for years, I don’t see you doing it LALA land. It seemed more like a PATHETIC move just to keep the Nation out of LA. But that’s ok, when they move to Vegas we will have more fans in LA than both the Rams and Chargers combined.

  19. esorick says:
    Jan 12, 2017 12:28 PM
    It doesn’t matter where they play. But I do know that when they play the Raiders, Raider nation will take over. The chargers have to be one of the most pathetic organizations with zero history of greatness. Good luck in LA, it almost seems like a desperate move to keep the Raiders out. Because we all know who really owns California football.

    ——————————————————-

    You were probably pretty quiet a few short years ago when the Chargers were beating you for the 13th straight time.

    That’s 13.

  20. What a pile of horse bleep. If you ever have the chance to vote on a measure to fund an NFL stadium, VOTE NO. They hold you hostage for a stadium and make you fork over cash to build their office. They price point the tickets so average Joe’s family spends a couple paychecks to go to a game. If you don’t sell out the stadium, they black you out. If you want to watch your team out of market, get ready to fork over $300 to DirecTv or money at a bar. They make more in a game than average Joe makes a year. And then they move when the free money doesn’t pay for their stadium. On top of that, the entire league spits in your face, my face, everyone’s face by taking a dispute over football pressure to the Supreme Court of the United States. Just piss your money away fans.

  21. How will Dean Spanos and the Chargers organization feel when they realize that they are rated behind TWO college football teams in Los Angeles…..USC & UCLA?
    Way to go, Deano!

  22. Why don’t they just call them the southern California chargers so San Diego can still be part of the team I don’t get it. It’s not like they are leaving the state. A lot of NFL fans drive more than 100 miles to a game so what are people in San Diego whining about it’s only an hour and a half up the road

  23. Kroenke must be LOVING this.

    “Hey, Dean, if you want to be a sort of tenant up here, you can…”

    “WE ARE L.A.!!! WE WILL RESTORE THE HONOR OF L.A. AND BE THE ONES TO BE CHAMPIONS HERE!”

    “Hey, Dean, that’s not quite what I mea–”

    “WE ARE L.A.!!!”

  24. So, Los Angeles has the Dodgers, Lakers, Clippers, Angels, Kings, Ducks, Rams, Galaxy, USC Football and UCLA basketball.

    So the Chargers enter the LA market as, at best, the 11th most loved sports franchise, in a market where love is completely conditional on being a consistent winner.

    Good luck with that, Spanos!

  25. Has anyone thought that all of this movement out of current cities is part of a bigger strategy by the NFL to expand the league by 2 teams?

  26. Spanos is a walking bag of greed. The best result for the entire NFL fanbase would be for this move to fail spectacularly.

  27. “Dodge should really step in for naming rights on the stadium…Rams and Chargers? ”

    I don’t think the NFL gets to sell naming rights on stadiums they’re renting for 2 years. Especially since, you know, those rights have already been sold to StubHub

  28. _____________________________________
    Raider Homer. How many winning seasons has Oakland had in the past 14 years? Playoff wins? How many years of double digit losses (10). Head coaches (9), quarterbacks? Blacked out games” Tarped stadiums? Begging for new stadiums? Yeah, we know who owns CA football and it aint’t the Faiders!

    ——————————————————————
    so if the Raiders where constantly winning , would he be a Bandwagon fan?

    you should be amazed on how bad the Raiders have been in the past 14 years AND THEY STILL HAVE SUCH A LOYAL FAN BASE!!!!!!

  29. Funny how all the Raider hate refers to the team of pre 2015. Must suck to not have any current material to prove your point.

    RN4L

  30. Dean Spanos has a lot of work to do. The following things need to be done:

    Find offices and headquarters
    Find a practice facility
    Start a marketing campaign
    Find a training camp site
    Find a radio station to broadcast L.A. Charger games

    I wonder how many “San Diego Charger” cheerleaders will continue to cheer in Los Angeles.

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