As the Chargers return to Los Angeles for the first time since 1960, their first season of existence, they’ve adopted a slogan: “Fight for L.A.”
It showed up in the letter from owner Dean Spanos announcing the move, and it’s the name of the website at which fans can make deposits on season tickets for the 2017 season at the 30,000-season StubHub Center.
It’s a phrase with multiple meanings, and the primary opponent in this new “Fight for L.A.” obviously becomes the other team in L.A. The other team in the stadium the Chargers will share. The other team that will be instantly trying to market the same product to the same community.
So some blatant pandering can’t hurt. And it invites the Rams to do something more tangible and strategic than simply show up.
Ultimately, the loser of the real “Fight for L.A.” will have a problem. They’ll become second fiddle in a town that perhaps isn’t big enough for two NFL franchises. If it gets bad enough, another relocation won’t be out of the question.