Rams issue a jersey to their new coach

AP

Maybe it’s happened before, maybe it hasn’t. Regardless, it’s a little odd that the Rams introduced their new head coach by giving him a jersey with his name and a number on it.

The name — McVay — belongs to 30-year-old Sean, the youngest coach in league history. The decision to give him a jersey doesn’t exactly make the youngest coach in league history seem any older.

The number — 17 — is intended to reflect the new year and team’s new era. That number currently belongs to quarterback Case Keenum, who may interpret the gesture as an indication that 17 won’t be getting an offer to stick around in ’17.

It’s almost as if the fresh competition for hearts, minds, and wallets in Los Angeles has temporarily stripped both franchises of self-awareness, starting with the Chargers unveiling a sophomoric logo and continuing with McVay becoming the first NFL coach to have his own Rams jersey since Andy Reid in 1971.