Ravens owner would like fewer commercials on NFL broadcasts

Getty Images

At least one NFL owner is willing to reduce the number of commercials on league TV broadcasts.

Ravens owner Steve Bisciotti says he thinks fans can get inundated with commercials, and that may be hurting the league’s TV ratings.

“It doesn’t take a genius to figure out that nobody wants to see two minutes of commercials, come back, kick the ball and then go to a minute-and-a-half of commercials,” Bisciotti said last week. “I’ve thought that was absurd since I was 20 years old.”

The question is whether fewer commercials would mean less money. Bisciotti believes it would be the players, not the owners, who would have the biggest problem with that, as a reduction in revenue would result in a lowered salary cap.

“We’ve got to figure that out,” Bisciotti said. “Again, if you change that, it could mean a reduction in income, but that’s going to hit the players more significantly than it’s going to hit the owners.”

Realistically, neither the players nor the owners are going to agree to reducing commercials if it would cost them money. But perhaps reducing commercials wouldn’t actually reduce revenues because it would lead to more people watching the game, and therefore the commercials that remain would become more valuable. Or perhaps there are other ways to increase revenues during game broadcasts through sponsorships that don’t bring the game to a halt like commercial breaks do. Bisciotti’s idea deserves more thought.

91 responses to “Ravens owner would like fewer commercials on NFL broadcasts

  1. Or perhaps getting a Commissioner that doesn’t degrade our favorite sport might get people excited to watch again.

  2. I know, let’s play it all on Roger Goodell. In fact, let’s blame everything in life on Rog. That is so much fun!

    Ok boys and girls, lets have a show of hands. How many Fan Boys really think that Roger runs the league?? WOW! Did you know that even in the areas where he has broad decision making discretion, the parameters are all defined by the owners? Did you know that everything he does is overseen by majority owner vote or committee? Hey Fan Boys, if you hate Goodell so bad, how come you blindly support his product? Has your income or relationships suffered because of his actions? Has he increased your taxes? Does he control the weather, your sex life? Do you not have anything else to worry about which directly affects your life like your family, friends, career or are you so consumed by Goodell hate that nothing else matters??? Men, you have issues!

  3. How does redzone survive with no commercials? I tend to watch that when my team isn’t playing as its way more enjoyable than enduring constant adverts.

  4. I’ve been watching football for decades and I’m perfectly fine with the way it is now. It works for me.

  5. Put the commercials on a split screen with game coverage on the other side of the screen. Or, a little box with game coverage. That might mean fewer people heading to the rest room, or fewer people checking their cell phone, and more people actually watching the commercials, and therefore more money for the league.

  6. Not very difficult to understand that people don’t want to watch a game for 4 hours, which consist of 1 actual hour of game play….unless you’re a Packer fan. They have the IQ of a turtle.

  7. ….The question is whether fewer commercials would mean less money. Bisciotti believes it would be the players, not the owners, who would have the biggest problem with that, as a reduction in revenue would result in a lowered salary cap….
    ————————————————————-

    Instead of a lowered salary cap how about the owners making less money each season; and lowering the ticket prices along the way?

    Can Bisciotti handle that, or do we need to get out a collection plate for Bisciotti?

  8. The worst series of commercials is the score, booth review (commercial) extra point (commercial) kick off (commercial). 3 long sets of commercials extending 5 seconds of actual footage to over 10 minutes of commercials. It literally sucks the life out of me

  9. .
    Take the 10 million you paid to Ted Wells and use it to defray the costs of reducing the number of commercials.
    .

  10. The players are already millionaires. It wouldn’t kill them or the owners to take a little less. I noticed that he said the (players) would get less money not less for the billionaire owners or the league. Always management thinking of the employees.

  11. Finally someone high up with the NFL mentions the commercial/kickoff/commercial BS. It’s beyond dumb.

    Not going to hold my breath that will change though. It works for people like tonebones and the NFL.

  12. The commercial break after a TD, followed by a kickoff and touchback, with another full commercial break immediately afterwards is the absolute worst. 5+ minutes of essentially no action whatsoever.

    It’s a good time to grab another beer or hit the head, but that’s about the only good thing you can say about it.

  13. He designated the biggest problem that has to go – 2 minutes followed by a kickoff that seldom has any action – followed by another 1 1/2 minutes of commercials.
    Just start with that and it will be an improvement.

  14. It will also effect the ownerspocketbook so it ain’t never going to happen, as the NFL is a money machine.

  15. fakebookfreddy says:

    I know, let’s play it all on Roger Goodell. In fact, let’s blame everything in life on Rog. That is so much fun!

    Do you not have anything else to worry about which directly affects your life like your family, friends, career or are you so consumed by Goodell hate that nothing else matters??? Men, you have issues!

    —————————————————————

    Bingo!
    I couldn’t have said it better myself. I think he’s a bit of a tool myself, but some of this stuff they shove on him is insane…

    I’d love to run a poll on PFT asking who is the most evil, conniving, despicable person in the entire history of the world between Hitler, Roger & Hillary.

    Who do you think would win?

  16. Completely agree. You wanna bring back ratings? Get rid of the Thursday Night games. Nobody wants them except the greedy owners. The brand of football is poor – teams are tired from just playing and show up flat, and coaches have but 2-3 days to game plan and practice. The owners are over-saturating the fans with too many weekly night televised games for revenue. Waiting a week for the next football game builds anticipation.

  17. Good idea on the reduction of commercials. Bad idea on reducing the salary cap. If owners believe reducing the number of commercials will increase TV ratings, then higher ratings should, in turn, increase the per commercial revenue and it should even out. These owners are always looking to squeeze someone.

  18. coopsxx says:
    Jan 17, 2017 6:37 AM

    How does redzone survive with no commercials? I tend to watch that when my team isn’t playing as its way more enjoyable than enduring constant adverts.

    Paid subscription

  19. I don’t know what he’s talking about, I have not seen any Raven commercials during the games

  20. Have a commercial scroll along the bottom for 30 seconds while teams are transitioning from kickoff to offense/defense.
    The only other revenue stream would be to put ads on the jerseys, but I hope we arent there yet.

  21. Lengthen halftime by 5 minutes. Lengthen the time between quarters by 2.5 minutes. For commercials.

    Then during the game, eliminate 10 minutes worth of ads. Probably only gets rid of two commercial breaks per half, but the game might flow a little better.

  22. And it’s usually the same commercial you saw 10 minutes ago. How many times do I have to see the same annoying Lincoln commercial?

  23. I’ve been saying this for years. If my team isn’t playing then I tune into Red Zone so I don’t spend the day watching commercials. My father watched it for the first time a few weeks ago. His comment: “How am I supposed to take a nap during this? I actually have to pay attention to what’s going on!” He loved it.

    Also, I know nothing about the television business, but I do know economics. Isn’t this simple supply and demand? If they show fewer commercials, can’t they charge more for them and still make the same amount of money? Seems to me that they could, maybe I’m just missing something.

  24. The majority of the owners inherited their wealth, this owner earned his. Maybe they should listen to ideas from a person who created a company that does 12 billion dollars in earnings from scratch.

  25. They should go with in-game ads that are superimposed on the field. They can play 12 minutes of ads during half time and three minutes of ads at the quarters. The game would be over in 2:45.

  26. @coopsxx…you really wonder how RedZone survives without commercials? Think about that money that you pay at the beginning of the season to have RedZone. It’s pretty simple math. If you want fewer commercials, then pay an extra fee to watch NFL games without them. Then stand back and listen to the bitching begin!

  27. You know, I’ve always found the concept of commercials interesting. I can only think of few commercials that would influence me to buy (or even look into further) anything. You can have a commercial with the happiest-looking family in the world, driving a Chevy with a Bose sound system, on Firestone tires, with Ray Ban glasses on, eating Applebee’s to go, while the kids are watching Avengers on an iPad and the other one is playing Angry Birds on a Surface. That wouldn’t make me want to buy any of those things. Just makes me want to change the channel for a few minutes.

  28. coopsxx says:
    Jan 17, 2017 6:37 AM
    How does redzone survive with no commercials? I tend to watch that when my team isn’t playing as its way more enjoyable than enduring constant adverts.

    Red Zone is a subscription service – people have to pay to get that channel. That’s where they get their money.

    However, soccer on TV has THRIVED around the world without any commercials except at halftime. No reason why the NFL couldn’t do the same. But the advertisers want more than a logo on the screen. They want to engage the viewer. Whatever.

  29. I mainly have a issue with one part of it. Commercials. The kickoff or punt. And then more commercials. That drives me insane. There was a time where we wanted to hear the ex-player say “back in 82 there was a 3rd and 1 versus Howie Long and I got a a## handed to me”… Just a example but, I miss the stories….

  30. The Bill Coward commercial is the worst. Either stay home and watch football or go to the kids birthday party and interact with the host and the other guests.

    But going to the birthday party and selfishly watching football on your phone while ignoring the actual people around you makes you a horrible person and sets a horrible example for the children that are at the party to see.

  31. A football game should not take more than 2 and a half hours to play. The NFL is lucky some of these games that have gone on for well over 3 hours have been compelling.

  32. why does less commercials automatically mean less money? It’s called scarcity – and it usually means people are willing to pay more for what is available…
    If there were less ads, the advertisers would also be tempted to create a better product (like in the super bowl) rather than seeing the same dumb truck commercial 900 times in one game

  33. I keep hoping one day that companies will stop spending all of that money to buy commercial time that no one pays attention to anyway. That way they could lower there prices and sell more. For example, if a person likes Pepsi, all of the Coke commercials in the world are not going to change what they buy and everyone knows about Coke. A Chevy person is not going out and buy a Ford because they saw 100 Ford commercials.

  34. I start watching my 1pm game at 1:20pm. DVR & skip over every commercial. I’m about caught up by halftime, then an extra long halftime break for me, rinse and repeat in the 2nd half.

  35. I AGREE, are you ever un- lucky enough to have to resort to watching a game, on NFL.com? Oh my goodness…….commercials galore. A 30 second commercial before you ever get to watch the game, random pop ups on the right side of the screen, pop ups @ quarter breaks, and during time outs. It’s like one big commercial. It’s sad enough that you have to resort to the NFL com site, to watch a game, but to then get bombarded with commercials. It’s maddening!

  36. That would be a good start. Then define what the rules of the game are and enforce them. There’s no constancy in the way these games are called. I see db’s undressing the wr. The wr pushing off the db’s. The holding on the offensive line is terrible. When a qb has 10 seconds to throw the ball it’s obvious there is some holding going on.

  37. steelnucs says:
    Jan 17, 2017 6:35 AM
    Agreed. I want to punch that guy in the Chevy commercials right in the eye.
    ****************************************
    Chevy needs to keep telling us how great they are because they can’t show us.

  38. Bring that up @ the next owners meeting, Steve!

    I can’t suffer thru all these NFL commercials, it’s ridiculous. I DVR games & start watching ~ 40 minutes after kickoff. I skip nearly all the commercials & halftime. I catch up @ the end of the game.

  39. If Bisciotti had a goatee, he’d be a dead-ringer for Clay Morrow from Sons of Anarchy

  40. More and more people are simply skipping them, with today’s recorders it’s easy, so just start watching 1/2 hour late or push the pause button and do something else for a few minutes, you will escape the barrage of commercials and finish watching the game at the same time anyway.

  41. The commercial breaks caused me to cancel my Nationwide homeowners insurance and my State Farm auto insurance. I’ve also added several products to my never purchase list because of commercials; Pepsi, Bud Light, Miller Lite, Papa Johns, anything from KFC, Taco Bell; basically all the crap that no one should be eating/drinking anyway. They’ve made me healthier.

  42. How about you raise the cost of the commercials 15-20-% then cut them out?

    Simple solution which can help make us watch. As it stands I can’t watch a game live. I either DVR or wait until later in the week. YES it sucks to hear updates or what happened before you see the game but it SUCKS WORSE to sit through mind-numbing commercial after min-numbing commercial.

    I WANT to see the players and coaches interacting. I don’t want to see 1 live play then immediate cut to minutes of commercials followed by a few live plays immediately cut to commercial. They are so worried about selling commercial time that the fans don’t get to see the players/coaches interacting. We only get to see live motion (which there is what a total of 3 minutes of in 3+ hours).

  43. Wow, finally, a big wig recognizes part of the problem. In my market, especially during the Sunday games, they played, what seemed like the same 3 or 4 commercials over and over again…I mean, some of the ads were funny, the first 1,000 times I saw them…lol

  44. If you ever listen to Howard Stern, he does about an hour straight before he breaks for about 15 mins of commercials.

    I could go for each quarter being uninterrupted with a 10 min break in between. The 4th Qtr especially should be commercial free.

    The PAckers @ Cowboys game was a 2 min break every 5 mins in the 4th.

  45. Yeah cuz they are gonna lose money with less commercials. It just means that it will cost more money to advertise. It’s either 10 commercials that cost a million dollars each (10 million dollars ad revenue) or 5 commercials at 2 million dollars each (10 million dollars of ad revenue). It’s pretty simple to figure out

    Thinking they are gonna lose money is as stupid as thinking raising minimum wage will put more money in everyone’s pocket. Lmfao. Made up figures for an example on why raising minimum wage doesn’t fix ANYTHING. A burger at McDonald’s is $2 because they pay the worker $7/hr. If you force McDonald’s to pay that worker $14 an hour, McDonald’s now charges $4 for the same burger. So what did anyone gain??? You make more money at work, and then spend more money on everything you buy, so you are still in the same spot you were before. Life doesn’t happen in a vacuum…

  46. …balance out fewer commercials with more money paid for a commercial…the advertisers will pay, it’s a tax write off…get a game played in 2 1/2 or less and you can fit an easy 3 games in before 9pm…we don’t need all the talking heads pregame or postgame bs either…another advertising heaven…

  47. NBC was in trouble with the combination of the nail-biting finish and the shortness of the game…..less than three hours…..what with all the running and not a lot of penalties.

    So they jammed in at the end. As an advertiser I would not wanted to be among those later ones for the backlash we see here.

    They of extend halftime but advertisers don’t want those spots either.

  48. Reduce commercials by 10%, raise cost of advertising by 10%. Done deal. It’s not like Ford or Chevy, or Viagra are going to walk.

  49. Not to say that Football would be able to do anything like Soccer, but perhaps it’s worth a look further.

    Soccer games usually have sponsorships wrapping the field. That’s one way to generate income.

    I’d say NO to jersey sponsorships. That’s just cheap in my opinion.

    I moved to Brazil, where they sometimes show 10 second commercials as a PIP during lulls in the game. This would be a great way to generate commercial “breaks” without breaking from the action.

    There might even be a physical benefit to reduced commercial breaks, as the players would be able to keep their bodies in a more balanced state instead of these “HIIT” episodes of running plays and then commercial breaks. It can’t be good for the body to take such long breaks. You wouldn’t do that at the gym.

  50. Just play the game and stop catering to the networks by continuously stopping play. When they break to commercials and miss plays because of it, the fans will turn their hatred towards the networks. Eventually, the competition for broadcasting the games will include outlets that will work advertisements around the game.

    On a side note…if I see the same commercial more than once during a broadcast, I will almost certainly avoid that product.

  51. These owners are in their own little world….they extort billions from the networks regardless of the product put on the field and now these networks have to recoup the money by having as many commercials at every time out or break in the game and now they want complain…..how about you accept less money and then set a limit on how much commercial time can be on each broadcast?

  52. If I could comment by just putting a thousand thumbs up emojis on this, I would. I can’t stand that they have commercials, kickoff, more commercials…geez!!

  53. “but that’s going to hit the players more significantly than it’s going to hit the owners.”

    And herein lies the problem. It’s going to hose the players, whom are the only reason we’re able to make a ton of money from football, not us… We should do it! If it were going to affect the owners instead of the players, this guy wouldn’t even think about thinking about it.

  54. gorilladunk says:
    Jan 17, 2017 8:17 AM

    @coopsxx…you really wonder how RedZone survives without commercials? Think about that money that you pay at the beginning of the season to have RedZone. It’s pretty simple math. If you want fewer commercials, then pay an extra fee to watch NFL games without them. Then stand back and listen to the bitching begin!
    =======================================

    We older folks can remember when it started, because you paid for the service, there were no commercials on cable TV. Now cable shows have as many commercials as commercial TV.

  55. I’m fine with many many commercials all the time.
    I DVR the games and NEVER watch them live.
    I start watching at least an hour after the game has started.

  56. For those advocating less but more expensive commercials.

    You don’t think those advertisers will pass costs onto consumers?

    They don’t lower profit margins, You will pay more. It’s not the solution you want.

  57. The most depressing thing may be how transparent the urge is to squeeze commercials into every available moment.

    I can’t believe how quickly they cut away, at the earliest possible nanosecond after a score, for example. Something exciting happens, you really want to see a replay, then (record scratch) – sorry, wait a couple minutes. Excitement killed.

    The NFL has completely forgotten that you have to have something that’s FUN TO WATCH – that’s the basis for interest and demand.

    How about commercials only on change of possession, baseball style? With logos and mini-ads along the bottom of the screen, comparable to what soccer sometimes does.

    Otherwise, none. Booth review? Time out? Moment between score and kickoff? No. Give us some time to breathe, let the announcers analyze, give us another look at some big plays, whatever.

  58. vladdrac69 says:
    Jan 17, 2017 7:32 AM
    You wanna bring back ratings? Get rid of the Thursday Night games. Nobody wants them except the greedy owners.

    ————–

    Who wants them? I want them. Not everyone has the freedom to spend their entire Sunday watching football, not everyone gets ESPN or Red Zone or whatever.

    For people with limited time and access, another free game on a different day is awesome. Sometimes the games suck, sometimes they don’t, but I appreciate the extra access.

  59. This is also part of the reason going to games is becoming insufferable. TV timeouts every 5 minutes while the players mill around on the field.

  60. Yeah the whole idea of cable TV was to pay and not have to watch commercials. Now we pay a fortune and still watch more commercials. Cable companies rip us off too. We even have to watch their commercials telling us how great they are!

  61. It’s not just the NFL, it’s all TV programming – SHOW FEWER COMMERCIALS AND CHARGE MORE FOR EACH ONE! They will pay. Ad/PR guys are one great big seizure worrying if the 18-54 year-olds have any idea their product exists.

    People around my age (47) will remember when every hour of TV was 47 minutes of program and 13 minutes of commercials. Now it’s 40 minutes of program and 20 minutes of commercials – and if some channel does a marathon of a show, like taking all day to show every episode of last season, each episode is 4 minutes longer so they can show even more commercials.

    STOP IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  62. If there is no action on the field, what are you going to fill the time with? More announcer babble? If the alternative is having to listen to more Jon Gruden babbling on how some random player is the greatest thing since sliced bread, sign me up for some yummy commercials touting laxatives, male enhancement pills and colorectal cancer screening.

  63. brwmstr says:
    Jan 17, 2017 9:25 AM

    The rest of America would like less of the Ravens owner.

    _____________

    And more of whom? Jerry Jones or Bob Kraft?

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.