Overtime paid off for FOX

Getty Images

The Patriots were the big winner on the field Sunday night as they won the first overtime game in Super Bowl history.

The extra minutes of play also made the night an even bigger win for FOX. The network got a chance to sell more ads as the game rolled beyond the 60-minute mark while rating soared thanks to New England’s massive comeback.

According to Adweek, the additional advertising time available meant that FOX cleared $20 million more in revenue before the night was out.

Given that kind of financial boon, the executives at the networks carrying future games probably wouldn’t mind if the NFL went ahead and guaranteed both teams a possession even if there was a touchdown to kick off the extra period of play.

14 responses to “Overtime paid off for FOX

  1. Why stop at guaranteeing both teams the ball? Might as well add another halftime/intermission show since it is all about revenue, the game is just the foundation the money making enterprise is built around.

  2. Yeah no reason to stop there. In addition to giving both teams a possession make it so they have to wear sponsored uniforms in overtime. Advertisers can buy ad space on the overtime uni’s. Or better yet make them keep playing until someone dies. Of course people would tune into the game for however long it takes if they knew someone was gonna die. Man can you imagine all the sweet delicious money Fox would make from selling as buys? It would be so much sweet sweet monies.

  3. Or they could just play the entire extra quarter. Just for the Super Bowl.

    Can’t see wanting a complete extra quarter of Browns vs. Jets in Week 2. Too much injury risk.

    But for a championship game… it would introduce clock management, onside kicks, etc…

  4. Stop with the criticism of Fox. They PAID to broadcast the Super Bowl so that they could generate massive profit from ad sales.
    This is capitalism at its best. What’s wrong with that?
    Ya’ll don’t mind at all when colleges do this BUT you’ll be damned if a private company turns a profit.

  5. Oh come on, the first ever SB into overtime in the greatest ever comeback in SB history featuring Iceberg Brady & Jedi Belichick looking dead and then confirming their GOATees. Of course TV revenue would be up. And sales of salt tablets will sky-rocket this morning!

  6. I heard if Ireland’s Galic Football Championship game is tied, they wait 2 weeks and play the whole game over.

  7. Think of the money they could make if they eliminated the football altogether and just showed six hours of non-stop commercials.

    Each individual commercial would have unique call-in numbers for each team, a la American Idol, so fans could vote for their favorite team dozens or even hundreds of times at fifty cents per vote, with a running tally kept at the bottom of the screen….and at the end of the designated time period, the team with the most votes would be named Super Bowl champions.

    Genius!

  8. Well I mean also most people today don’t pay attention to commercials anymore anyways SB commercials are pretty disappointing from what they used to be.

  9. dryzzt23 says:
    Feb 6, 2017 8:23 AM
    Stop with the criticism of Fox. They PAID to broadcast the Super Bowl so that they could generate massive profit from ad sales.
    This is capitalism at its best. What’s wrong with that?
    Ya’ll don’t mind at all when colleges do this BUT you’ll be damned if a private company turns a profit.

    *******************

    Agreed. When they plunked down that money it was a calculated risk. It could have gone the other way too. How nany people considered tuning out of the fourth quarter if Atlanta kept opening the lead? That came pretty close to happening too. There is no more reason to judge Fox for their cash boon than there is judging a guy that wins a scratch ticket. He bought that ticket knowing the odds of losing but wanted to brave those odds because of the rewards of winning.

  10. Oh man, those commercials between time outs, kickoffs, and punts were getting out of hand. Felt like I watched just as much commercials as I did the game.

  11. I can’t decide whether I’d like each team to have a chance or not. The walk-off TDs are pretty fun to watch and if you come out and do it, you kinda deserve the win no?

  12. greenlargo says:
    Feb 6, 2017 9:37 AM
    dryzzt23 says:
    Feb 6, 2017 8:23 AM
    Stop with the criticism of Fox. They PAID to broadcast the Super Bowl so that they could generate massive profit from ad sales.
    This is capitalism at its best. What’s wrong with that?
    Ya’ll don’t mind at all when colleges do this BUT you’ll be damned if a private company turns a profit.

    *******************

    Agreed. When they plunked down that money it was a calculated risk. It could have gone the other way too. How nany people considered tuning out of the fourth quarter if Atlanta kept opening the lead? That came pretty close to happening too. There is no more reason to judge Fox for their cash boon than there is judging a guy that wins a scratch ticket. He bought that ticket knowing the odds of losing but wanted to brave those odds because of the rewards of winning.

    No need to turn it into a stump speech for capitalism but it’s true: Fox – or any network – commits the money – and gets stuck if it’s a low-ratings disaster. New England/Dallas? Huge payday.

    Suppose it was Houston/Detroit?

  13. Come on, Florio. You have to stop this silly crusade about OT rules. The Falcons did NOT deserve a chance at offense in OT. I know this because their Defense didn’t earn it for them. If it was such a huge deal for them, they could have kicked an onside kick. If they succeeded, then they could have won with a field goal. Noone would be crying about how unfair it was that the Patriots offense never got a chance, because it would be clear that the special teams lost the opportunity for them.

    The only people who think this is an issue are those who think that Offense is the only interesting or important part of the game. I’ve seen the Patriots score in all three phases of the game this year. Both teams have opportunities on every single snap, regardless of which side of the ball they are on. The Falcons could have jumped a route and gotten a pick-6 and won that way. Then, would you still complain their offense never got a shot? I doubt it.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.