Rams’ revised uniforms are an awkward half-measure

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The Rams blew a golden opportunity during their annual Color Rush game by not eradicating the gold from uniforms worn below blue helmets and white horns. For 2017 and 2018, the mistake will be repeated on a regular basis.

The good news? The team has dumped the gold from the helmets and the pants, re-embracing the white horns from the days of George Allen and Deacon Jones. The bad news? The team’s jerseys won’t be changing, for now.

It’s an awkward half-measure by necessity, because teams can’t abruptly change their jerseys — for reasons that relate more to merchandising than aesthetics. And so the new jerseys (presumably without gold) will arrive in 2019, and the two-phase uniform change will be completed.

Why not wait until 2019 to change the uniform at all? If the Rams had the L.A. market to themselves, maybe they would. With the Chargers now coming to town, the Rams have opted for the partial re-branding, with the full-blown white-and-blue uniforms likely coming when the Rams and Chargers christen the new stadium they will share.

32 responses to “Rams’ revised uniforms are an awkward half-measure

  1. So, white horns on the helmets but yellow accents on the unis?

    Unbelievable. I went to a high school so small we played 9-man football but even our helmets and jerseys matched.

  2. It’d also be awkward to have 2 teams in LA with Blue and Gold as team colors. Even more awkward when the vast majority of that particular TV market roots for teams outside of their own TV market.

  3. I agree. They blew it with the half color rush. Also, when does the Jaguars uniform abomination come to an end?

  4. boobsmcgoo says:
    Mar 3, 2017 10:40 AM
    I agree. They blew it with the half color rush. Also, when does the Jaguars uniform abomination come to an end?


    Hopefully at the same time the Bucs uniform abomination does.

  5. I love the simplicity of going blue/white like in the Fearsome Foursome days, but the Colts already have that down (only NFL team without an accent color), and the unis look to be way too similar.

    If they went blue/yellow, that’s an iconic look in sports, and the fans would love it by and large, they already do.

    Chargers owner needs to listen to his fanbase and drop navy for powder blue, and keep a softer yellow. That will also prevent to the 2 LA teams from looking too similar.

    Chargers ain’t gonna last in LA I think. Back to SD in 8-10 years?

  6. It’s been well reported that the team will have new uni’s come 2019 and are working with Nike towards that end.
    The white with gold accents MAY only be a 2 year look.

  7. Honestly, almost EVER helmet and uniform change NIKE has been involved in the last 5 years has blow-up. Every change has been worse than the previous one. I wish they would just start taking the USFL logo’s that have been sitting idle. Would love to see the Arizona Wranglers, Michigan Panthers, Jacksonville Bulls and Oklahoma Outlaws logos being used……

  8. Still not as bad as the Chargers rushed LA logo in which they just copied the Dodgers logo and put a bolt on it.

    No one wants the Chargers here in LA. They’re like the rich obnoxious guys who move into your neighborhood and nobody wants anything to do with them at all.

  9. The numbers on the Bucs’ uniforms look like something designed to appeal to a seven year old child.

  10. They can’t wait until 2019 because by then both teams will be shopping for a new city.

  11. I like the classic royal blue/yellow they used to have. They probably think that is too close to the Chargers colors but they can go back to that in a few years after the Chargers fail to meet financial expectations and have to move again.

  12. The Yellow and Blue Unis are the best. That’s what the fans like. You look at the stands and they are all wearing the Yellow and Blue. Who cares what the Chargers colors are.

  13. Here’s the pecking order on Rams needs coming from a long suffering fan:

    1.Fire Les Snead (G.M.)
    2. Cut LT Greg Robinson (Huge bust)
    3. Pick up some hallway decent O-line in FA
    4. Draft some LB’s (very thin at the position)
    5. Draft some cb’s (very thin at the position)
    6. Make sure Goff works with a QB guru
    7. Sign Trumaine Johnson to a long term deal so they don’t have to pay him the ridiculous 16 mil franchise tag.
    8. Make sure the dump that is the L.A Coliseum actually has beer and water available after halftime.
    9. Move to a new stadium
    10. Have cool uniforms

  14. Great idea! Make your team look a LOT more like the team that’s moving in to L.A. with you next season! All that white will look less Rams and more Chargers.

    Personally, I’d like to see the Rams go classic royal blue & yellow, and Chargers go back to navy with navy helmets.

  15. Just change the uniform now to what you want until 2019. Stan Kroenke has plenty of money to pay for the NFL uniform violation fines each week.

  16. I know the white is the traditional secondary color, but the gold did look pretty good. Most new unis just looks awful, but the St. Louis colors looked good, even if they were different.

    Probably good to shed the old identity, except for the fact that it’s the only place they’ve won a Superbowl (and the fact that their owner is a total sleezeball who disrespected the fan base entirely). Objectively, they should recognize that somehow. What gives L.A. priority? They were there earlier, they were there longer, but their greatest success came in St. Louis.

    All this crap just to make more money in a town that’s already tired of them. Can’t blame L.A., I’m tired of Kroenke myself.

  17. Just go back to the Blue and White uniforms full time. No more Blue and gold or copper or whatever that crappy color was from St. Louis.

  18. Schmitty2……………..I like your list but #1 should be fire Kevin Demoff then Les Snead. Then hope somehow Stan Kroenke sells the team after he builds the stadium. Rams will never be a winner with these guys running a franchise. I would even say that if Demoff and Snead were fired today that there would be a very good chance they would never work in the capacity they are now for another team.

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