The curious decision of FOX Sports to completely dump online written content carries at least a grain of non-stupidity: People are consuming video content via the Internet more frequently and zealously than ever.
The challenge for those generating the video content will be to provide something that’s relevant and interesting, and not simply a couple of dudes fake-yelling at each other about the latest low-hanging fruit of the day. Here’s something that should be relevant and interesting: Later today, we’ll be posting an interview with Cowboys quarterback Dak Prescott.
Prescott’s appearance will occur in conjunction with the campaign dubbed “Ready. Raise. Rise.” It’s a Bristol-Myers Squibb initiative aimed at raising awareness of Immuno-Oncology, a rapidly-evolving area of research that seeks to offer renewed hope for people with cancer. Dak lost his mother to colon cancer, and chances are that everyone reading this has had a close family member or friend who has battled cancer in some form or fashion.
Stay tuned to PFT throughout the day for the interview to be posted. That’s not a deliberate device for getting you to keep coming back all day long looking for it. But if you do, I won’t complain.