The Falcons will be opening a new stadium this month. And a New Orleans business plans to rain on the retractable-roof parade.
Via the New Orleans Advocate, a T-shirt company known as Dirty Coast Press has been raising money for a pair of billboards pointing out that the Falcons led Super Bowl LI late in the third quarter, 28-3.
The goal was to raise $2,000 for the billboards, and the company apparently has hit it. One will be posted in Atlanta and one will appear in New Orleans. The design will be based on one of the T-shirts sold by the company.
Although we respect a solid exercise in trolling, it’s odd that Dirty Coast Press didn’t simply plunk down the $2,000 and call it a marketing expense. The mere fact that they can’t or won’t spend the money to ultimately advertise their product (or raise the $2,000 by, you know, getting people to buy the T-shirt) suggests that Dirty Coast Press may know more about T-shirts than it does about business.
Then again, it worked. So maybe they’re geniuses.