49ers hear from Jerry Rice, Steve Young as franchise tries to change culture

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The 49ers made peace with the team’s Hall of Famers when John Lynch took over as General Manager, inviting the alums back to serve as mentors. Jerry Rice and Steve Young, whose photos hang all over the facility, attended Monday’s practice and spoke at the team meeting.

Lynch, who inherited a 2-14 team, hopes to change the culture by bridging the past to the present.

“When you are talking about the culture, and you have those guys here that won Super Bowls — that knew what it took,” safety Eric Reid said, via Eric Branch of the San Francisco Chronicle. “It’s the vibe. It’s all about the vibe. When you walk in the building and you see those faces and, you’re like ‘Man, that’s greatness right there.’ And you ask them how they did it, and they can give you little nuggets.”

Young shared that he made sure he received the game plan a day early so he had extra time to prepare.

“So now,” Reid said, “I want to do that with my coach.”

Rice participated in warmups and individual drills with players before running shadow routes in team drills.

14 responses to “49ers hear from Jerry Rice, Steve Young as franchise tries to change culture

  1. What does Steve Young know about changing culture? He couldn’t bring that winning attitude to the LA Express, and he then cried his way out of Tampa Bay. As a matter of fact, he didn’t stop crying until Joe Montana left for KC. That’s right, Montana actually got Marty Schottenheimer to the Conference Championship.

    Lynch brought in the wrong HOF QB to demonstrate a change in culture.

  2. Rice joined a team that had just gone 18-1 and won their second super bowl. Young came along later, and by then, the 49ers had way more talent than the other teams. If you really want to learn how these guys became champions, go back and talk to guys like Randy Cross and Willie Harper. They were there when the 49ers were really bad, and then they saw how everything changed. They went from the worst team in the league to super bowl champs in 3 years.

  3. They should have always kept a direct link to their glorious past. Joe Montana, Jerry Rice, Steve Young, and Ronnie Lott should all be called upon regularly by the organization for anything and everything.

  4. Niners know they have no future, so they gotta drag out a few old corpses to keep the memories of better times alive. It’s really all they have. Well that and the 2018 mock drafts.

  5. I love John Lynch, and the way he played, but changing a culture is hard, and playing in a tough division isn’t going to make the climb up hill any easier.

  6. It’s hard to believe this is the same franchise, they’ve become a complete joke.

  7. hawkstradamus says:
    August 14, 2017 at 10:23 pm

    Niners know they have no future, so they gotta drag out a few old corpses to keep the memories of better times alive. It’s really all they have. Well that and the 2018 mock drafts.

    ————————————————-

    Yes we already know your future, wild-card playoff appearance then getting bumped off in embarrassing fashion. It’s really all you have.

  8. Yes we already know your future, wild-card playoff appearance then getting bumped off in embarrassing fashion. It’s really all you have.
    ————————————————-

    Also don’t forget the sea chickens pulling defeat out of victory in their last Super Bowl appearance.

  9. Niners know they have no future, so they gotta drag out a few old corpses to keep the memories of better times alive. It’s really all they have. Well that and the 2018 mock drafts.
    __________________________________________________________________________

    The Hawks have no future. An aging team followed by Schneider’s recent bust drafts. Carroll is older than dirt and shorty will be ineffective once he actually has to start playing from the pcoket

  10. It can’t hurt to have these guys come in a share their experience.Think it’s cool that Rice was out there warming up and doing drills with the guys. As a Hawk fan I would love to see 9ers get back in the mix and rejuvenate the Sea/SF rivalry that Harbaugh had huge hand in . And make things tough on the Rams and Cardinals too while they are at it. Good luck this year and cheers to good health for all.

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