NFL still silent about Yahoo numbers from Ravens-Jags game

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As the NFL prepares for its fourth and final London game of the year, one item of business remains unresolved regarding the first one: How many people did, or didn’t, watch the Ravens-Jaguars Sunday morning game via the Yahoo-only worldwide stream.

Two years ago, when the league tried a Yahoo-only stream of a Sunday morning London game, the numbers came out the very next day. Now, it’s been exactly a month since the Ravens-Jaguars game, and the audience numbers still haven’t been released.

The official word, two days after the game, was that the information was still being gathered. The official word, a month later, is that there’s still no word.

Given that it’s usually a fairly easy endeavor to determine the specific number of people who click links and spend time at the place where the link goes (most websites can and do track their traffic in real time), it’s becoming more and more clear that we don’t know the specific number of people who watched the Ravens-Jaguars game because the NFL doesn’t want us to know. And if the NFL doesn’t want us to know, it’s fair to conclude that the NFL doesn’t want us to know because the numbers weren’t good.

Which invites speculation as to whether the NFL would conceal other information regarding the size of the audiences watching (or not watching) games, if it could. But the league has no ability to silence the folks at Nielsen, so instead of hiding the numbers the league will instead try to spin them into something better than they are.

Which brings me back to a point made in the opening segment of Wednesday’s PFT Live. When a business has a problem, it generally can respond in one of two ways: (1) solve the problem; or (2) act like the problem doesn’t exist. The NFL seems to be choosing the latter, which really isn’t good for the NFL, its teams, its true fans, or the various stakeholders who spend a lot of time covering and promoting the NFL.

21 responses to “NFL still silent about Yahoo numbers from Ravens-Jags game

  1. You can’t believe anything the NFL says anymore, they either try to hide the truth or outright lie.

  2. They were all about numbers when Mort was lying his azz off about 11 of 12. Not so much when it comes to truthful numbers, like the 2015 PSI numbers that anyone with a brain knew would expose the Framegate setup.

  3. there was a game Sunday morning?

    It seems the NFL was a little more special to watch when there were less games available…..almost like it was must-see sports. In order to show more games, the product becomes watered down. Then they try to shoehorn the audience into a particular viewing mode.

    I’m sure there were a shipload of reasons not to watch this game….for some the kneelers (not me, but it doesn’t bother me if people avoid watching because of it), the time, the matchup, the viewing mode, or others. For me, we were having fantastic weather in New Hampshire, and given that the Pats didn’t play until 8:30 pm….I spent the entire day outside. I wish they played all their games in the 4:30 or evening time slots.

    Sunday morning though? It’s the polar opposite of when I prefer to watch football.

  4. 9:30 AM on the east coast. 6:30 on the west. Who cares? Also the league spent 0 time hyping the game up so most forgot it was even on or where to go to watch it. Don’t just expect people to throw themselves at you, NFL, that’s how you lost your fanbase.

  5. relocating 3 teams from the fans has rubbed me the wrong away just as much as the Anthem kneelers. From a Phins fan it’s wrong what they did to the fans for a few bucks. The billions they make isn’t enough.

  6. I woke up all excited to watch football for breakfast. Then I was unable to cast the game from the Yahoo app because the app doesn’t support video casting. I streamed about 10 minutes and that was it. I guess they didn’t want me to watch the game. It’s cool.

  7. I was at the game. As satisfying as it was for me as a Jags fan to see them blowout an old rival in a cool venue, I imagine it was not very exciting for non-Jags fans back home. And it was the tip-off for a fresh round of boycotting from the anthem kneeling gambit.

  8. Sorta blows up the narrative of “Ratings are down because people are streaming games instead”.

    If the numbers were even respectable – they’d release them so you can combine and show there isn’t a decline in the NFL.

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